Australian Make-Up sector accounted for a volume share of 1.09% of the global market and 5.9% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 4.5% during 2016-2021. High disposable income, rising consumer spending coupled with emerging beauty trends, especially over social media, are driving the Make-Up sector in Australia. Further, growing importance for natural, skin-friendly, nature-friendly products is expected to drive innovation in the sector. Per capita consumption stood at 2.52 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.
Face Make-Up was the largest with value sales of A$378.6 Million (US$281.6 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 5.1% compared to Lip Make-Up, Eye Make-Up (4.2%), and Face Make-Up.
Hypermarkets & Supermarkets was the leading distribution channel in the Australian Make-Up sector, accounting for a total value share of 45.3% in 2016. It was followed by Health & Beauty Stores and Department Stores with shares of 29.6% and 8.8%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Australian Make-Up sector. It accounted for a share of 59.8%, followed by Flexible Packaging and Glass with shares of 24.9% and 15.3% respectively.
Top five brands in the Australian Make-Up sector accounted for 39.5% value share in 2016. Private labels accounted for 0.7% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Australians who have received Tertiary education. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for 43.1% share in 2016.
The report Country Profile: Make-Up Sector in Australia, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Revlon, Inc., Coty, Inc., L`Oreal S.A., The Estee Lauder Companies Inc., Procter & Gamble, Avon Products, Inc., Creative Brands Pty Ltd, LVMH Moet Hennessy - Louis Vuitton, Clarins Group, Shiseido Company, Limited.
The Australian Make-Up sector is forecast to register overall value growth of 27.3% during 2016-2021.
The Nail Make-Up market is forecast to register the fastest growth during 2016-2021.
Per capita consumption in the Face Make-Up market is higher compared to other markets.
Hypermarkets & Supermarkets is the leading distribution channel, followed by Health & Beauty Stores.
Revlon accounted for the leading share in the Australian Make-Up sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.