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Cigarettes in Switzerland, 2017

Cigarettes in Switzerland, 2017

Cigarettes in Switzerland, 2017


Cigarettes in Switzerland, 2017, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swiss market. The report analyzes the market size and structure, on both an overall and and per capita basis, based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise. Key companies and consumer trends are also analyzed.

The Swiss cigarette market is mature with demand declining for most of the time since 1990, although some short-term recovery was experienced in 2006, 2008 and 2009, before the downward trend resumed. This is mainly due to anti-smoking legislation and a general trend amongst consumers to quit - in line with many other European countries. As elsewhere in Europe the level of consumption in Switzerland is being affected by the availability of non-domestic duty paid supplies as local cigarettes are increasingly expensive because of regular tax hikes from the government. Overall, the market is expected to contract in the long term but it still offers cigarette companies a relatively lucrative short-to-medium term opportunity.


  • The Swiss cigarette market has contracted by over 40% since 1990 to reach 9.6 billion pieces in 2016.
  • Per capita consumption is declining with it reaching a new low of 1,175 pieces per year.
  • PMI is the most important manufacturer with over 40% of the market, as of 2016.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption , 1990-2016
Table 2: Swiss Customs & Excise Clearances, 1990-2016
Table 3: Duty Paid v Illegal Sales, 2013-2016, Million Pieces
Table 4: Per Capita Consumption of Cigarettes, 1990-2016
Table 5: Retail Sales, Cigarettes, 1995-2015
Table 6: Market Breakdown by Blend, 1999-2010, % Volume
Table 7: Market Breakdown, Hard Pack vs. Soft Pack, 2000-2006, % Volume
Table 8: Cigarette Sales by Outlet, 2008
Table 9: Manufacturer Sales Volumes, Million Pieces, 2000-2016
Table 10: Manufacturer Market Shares, % of Total, 2000-2016
Table 11: Brand Family Shares, % Volume, 2000-2011
Table 12: Development of Cigarette Tax, 1990-2017
Table 13: Tax Breakdown per Packet, 2009- 2016
Table 14: Tax Burden on Cigarettes, 1990-2016
Table 15: Revenue from Tobacco Taxation, 1990-2016
Table 16: Cigarette Retail Price Trends, 1990-2016
Table 17: Smoking Population, 1990-2016
Table 18: Smoking by Age & Gender, 2001-2015, % of All Adults
Table 19: Smoking by Age & Gender, 2001-2015, % of Males Smoking
Table 20: Smoking by Age & Gender, 2001-2015, % of Females Smoking
Table 21: Smoking by Linguistic Group, 2001-2015
Table 22: Cigarette Production, Million Pieces, 1990-2016
Table 23: Cigarette Output by Tobacco Type, 2009-2011, % Volume
Table 24: Imports of Cigarettes, 1990-2016
Table 25: Imports by Country of Origin, Million Pieces, 2000-2016
Table 26: Imports by Country of Origin, % of Total, 2000-2016
Table 27: Cigarette Exports, Million Pieces, 1990-2016
Table 28: Imports by Country of Origin, Million Pieces, 2000-2016
Table 29: Imports by Country of Origin, % Volume, 2000-2016
Table 30: Company profile: Philip Morris SA
Table 31: British American Tobacco Switzerland SA
Table 32: JT International AG
Table 33: Consumption Forecast to 2026
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a glance

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