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Cigarettes in Peru, 2017

Cigarettes in Peru, 2017


Cigarettes in Peru, 2017, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Peruvian market. The report analyzes the market size and structure, on both an overall and and per capita basis, based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise. Key companies and consumer trends are also analyzed.

Peru has a large population of 30 million but its legitimate cigarette market is small, standing at 2.37 billion pieces in 2014, as the effect of rising non-duty paid sales impacted the legitimate market during the past decade. Dire economic conditions meant that the consumption of cigarettes was extremely depressed during the earlier part of the 1990s, but was more buoyant in the mid-1990s as economic conditions improved. However, demand came under pressure again with sharp declines in the early 2000s, before expanding as the decade progressed, in line with an improving economy and improved market controls. Continued economic growth in the long term will help support the growth and development of the cigarette industry as consumers will be able to spend more of their disposable income on tobacco.


  • BAT Peru is the largest company in the market with a 88.7% market share as of 2016.
  • As of 2015, a third of Peru's adult population smoke.
  • Cigarette consumption was only be 2 billion pieces in 2016 compared to 2.3 billion pieces in 2015.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Prospects & Forecasts
10. Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About GlobalData
10.6. Disclaimer
10.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2016
Table 2: Total Market: Legitimate v Contraband, Billion Pieces, 1997-2016
Table 3: Per Capita Consumption, 1990-2016
Table 4: Market Breakdown: Blond v Dark Cigarettes, Million Pieces, 2000-2013
Table 5: Market Breakdown: Blond v Dark Cigarettes, % of Total, 2000-2013
Table 6: Market Breakdown: Filter v Plain Cigarettes, 2000-2015, % Volume
Table 7: Manufacturer Sales & Market Shares, Million Pieces, 2000-2016
Table 8: Manufacturer Sales & Market Shares, % of Total, 2000-2016
Table 9: Key Brands by Price Positioning
Table 10: BAT Peru: Retail Price List, 2010
Table 11: Smoking Population, 1990-2016
Table 12: Cigarette Production, 1990-2005, Million Pieces
Table 13: Cigarette Imports , 1990-2016, Million Pieces
Table 14: Cigarettes Imports by Country of Origin, 2001 - 2016, Million Pieces
Table 15: Cigarettes Imports by Country of Origin, 2001 - 2016, % of Total
Table 16: Dark Cigarette Imports by Country of Origin, 2007-2011, Million Pieces
Table 17: Dark Cigarette Imports by Country of Origin, 2007-2011, % of Total
Table 18: Blond Cigarette Imports by Country of Origin, 2007-2011, Million Pieces
Table 19: Blond Cigarette Imports by Country of Origin, 2007-2011, % of Total
Table 20: Cigarette Exports 1998-2016
Table 21: Consumption Forecasts to 2026
List of Figures
Figure 1: Methodology
Figure 2: Global Data at a glance

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