Cigarettes in Morocco, 2018

Cigarettes in Morocco, 2018


Cigarettes in Morocco, 2018, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Moroccan market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Morocco is one of Africa's most important and sophisticated cigarette markets. Nonetheless recent years have seen demand begin to stagnate with sales falling back between 2012 and 2015 as the effects of rising prices have impacted on demand. Volumes amounted to 14.25 billion pieces in 2017 or 97.2% of their level in 1990.


  • Despite recent strong growth, the effect of price rises and a ban on smoking in public places, have impacted on duty paid demand with the non-duty paid sector benefitting somewhat.
  • Filter cigarettes account for over 70% of sales.
  • This is in large part a reflection of the movement towards blond cigarettes. Tobacco restrictions are increasing.
  • A complete ban on advertising and promotion came into effect in 2008 with further restrictions on smoking in public places also coming into force at this time.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

  • Overview
  • Market Size
    • Table Cigarette Consumption, 1990-2017
    • Table Per Capita Consumption, 1990-2017
  • Market Structure
    • Table Market Breakdown by Type: Filter vs. Plain, Million Pieces, 2000-2005
    • Table Market Breakdown by Type: Filter vs. Plain, Percentage, 2000-2005
    • Table Cigarette Sales by Type: Blond vs. Dark Tobacco, Million Pieces, 2000-2015
    • Table Cigarette Sales by Type: Blond vs. Dark Tobacco, % Breakdown, 2000-2015
    • Table Cigarette Sales, Filter/Plain Split, % Volume, 2000-2005
    • Table Cigarette Sales by Price Segment, % Breakdown, 2003-2010
  • Manufacturers & Brands
    • Table Manufacturer Sales & Market Shares, Million Pieces, 2000-2017
    • Table Manufacturer Sales & Market Shares, % Volume, 2000-2017
    • Table Brand Family Shares, % Volume, 2000-2009
  • Taxation & Retail Prices
    • Taxation
    • Retail Prices
      • Table Cigarette Prices by Brand, MAD, 2014 & 2015
      • Table Price Development for Marquise, 2005-2015
  • The Smoking Population
    • Table Smoking Population,1990-2017
    • Table Prevalence of Current Smokers by Age, Sex & Educational Level, 2008
  • Production & Trade
    • Production
      • Table Cigarette Production, 1990-2017
      • Table Production of Cigarettes by Type: Blond v Dark, % Breakdown, 2000-2008
      • Table Cigarette Production by Facility, % Volume, 1996-2005 & 2008
    • Imports
      • Table Imports of Cigarettes, 1990-2017
      • Table Cigarette Imports by Country of Origin, Million Pieces, 2007-2017
      • Table Cigarette Imports by Country of Origin, % of Total, 2007-2017
    • Exports
      • Table Exports of Cigarettes, Million Pieces, and % of Production, 1990-2017
      • Table Cigarette exports by country of Destination, Million Pieces, 2007-2017
      • Table Cigarette exports by country of Destination, % of Total, 2007-2017
  • Operating Constraints
    • Advertising Restrictions
    • Health Warnings
    • Other Restrictions
  • Company Profiles
    • Table Company Profile: Imperial Tobacco Maroc SA
  • Prospects & Forecasts
    • Table Consumption Forecasts to 2027
  • Appendix
    • What is this Report About?
    • Time Frame
    • Product Category Coverage
    • Methodology
      • Table Figure 1: Methodology
    • About GlobalData
      • Table Figure 2: GlobalData at a Glance
    • Disclaimer
    • Contact Us

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