Cigarettes in Kenya, 2019

Cigarettes in Kenya, 2019

Cigarettes in Kenya, 2019


Cigarettes in Kenya 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in Kenyan tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

The Kenyan market for tobacco products is increasing with volumes at 9,000 million pieces in 2018, which is 5% more than their level in the previous year.

Cigarette consumption per capita is increasing slowly.


  • Kenyan market has seen mixed performance over the years due to political and economic reasons
  • The cigarette market is dominated by thre main brands
  • Per capit consumption is increasing slowly
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2018
Table 2: Per Capita Consumption, 1990-2018
Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%)
Table 4: Manufacturer Sales & Shares, 2000-2018, Million Pieces
Table 5: Manufacturer Sales & Shares, 2000-2018, Percentage Share (%)
Table 6: Sportsman: Market Share, 2008-2012
Table 7: Old Excise Duties, 2007-2010
Table 8: BAT Kenya: Retail Prices, 2010-2014
Table 9: Smoking Population, 1990-2018
Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)
Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)
Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)
Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued
Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009
Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued
Table 16: Cigarette Production, 1990-2017
Table 17: Cigarette Imports, 1990-2018
Table 18: Imports by Country of Origin, Million Pieces, 2008-2018
Table 19: Cigarette Exports, 1990-2018
Table 20: Exports by Country of Destination, Million Pieces, 2012-2018
Table 21: Company profile: British American Tobacco Kenya Ltd
Table 22: Company profile: Mastermind Tobacco Kenya Ltd
Table 23: Consumption Forecasts to 2028
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a Glance

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