Cigarettes in Kenya, 2018

Cigarettes in Kenya, 2018


Cigarettes in Kenya, 2018, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Kenyan market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The Kenyan cigarette market has seen a mixed performance since the beginning of the decade due to a combination of a flourishing non-duty paid sector, a lackluster performance of the country's economy, a series of tax/price hikes, political uncertainty, and controls on tobacco use in public. Sales have fallen back since 2014 and were 9,250 million pieces in 2016, with 8,575 million pieces forecast for 2017. Nevertheless, they were still 38.6% above 1990 levels in 2017. Per capita consumption is down by 32% between 1990 and 2017 at 180 pieces a year.


  • The market is largely supplied by British American Tobacco Kenya, which dominates, and the privately owned Mastermind Tobacco.
  • Filter cigarettes, king size formats, and Virginia blends dominate.
  • The market is dominated by mid-priced brands, with Sportsman from BAT Kenya holding over half of the market volume.
  • Low disposable income for the majority means that cigarettes are a luxury item. This has made smoking prevalence low and largely confined to men.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

  • Overview
  • Market Size
    • Table Cigarette Consumption, 1990–2017
    • Table Per Capita Consumption, 1990–2017
  • Market Structure
    • Table Market Breakdown by Blend, 2000–2005 & 2010, Percentage Share (%)
  • Manufacturers & Brands
    • Table Manufacturer Sales & Shares, 2000–2017, Million Pieces
    • Table Manufacturer Sales & Shares, 2000–2017, Percentage Share (%)
    • Table Sportsman: Market Share, 2008–2012
  • Taxation & Retail Prices
    • Taxation
      • Table Old Excise Duties, 2007–2010
    • Retail Prices
      • Table BAT Kenya: Retail Prices, 2010–2014
  • The Smoking Population
    • Table Smoking Population, 1990–2017
    • Table Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)
    • Table Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)
    • Table Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)
    • Table Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009
  • Production & Trade
    • Production
      • Table Cigarette Production, 1990–2016
    • Imports
      • Table Cigarette Imports, 1990–2017
      • Table Imports by Country of Origin, Million Pieces, 2007–2017
    • Exports
      • Table Cigarette Exports, 1990–2017
      • Table Exports by Country of Destination, Million Pieces, 2010 and 2013–2017
  • Operating constraints
    • Advertising Restrictions
    • Health Warnings
    • Other Restrictions
  • Company Profiles
    • Table Company profile: British American Tobacco Kenya Ltd
    • Table Company profile: Mastermind Tobacco Kenya Ltd
  • Prospects & Forecasts
    • Table Consumption Forecasts to 2027
  • Appendix
    • What is this Report About?
    • Time Frame
    • Product Category Coverage
    • Methodology
      • Table Figure 1: Methodology
    • About GlobalData
      • Table Figure 2: Global Data at a glance
    • Disclaimer
    • Contact Us

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