China: Online Retailing Summary & Forecasts to 2023
China: Online Retailing Summary & Forecasts to 2023
Summary
“China: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in China. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)
Online sales in China reached C¥2,340.1 billion in 2018, having grown at a CAGR of 31.4% during 2013-2018 and is forecast to grow at a CAGR 20.4% over the next five years to reach C¥5,908.6 billion in 2023. In 2018, China remained as the world’s second largest e-commerce market (trailing behind the US) by contributing over 25% of the global online sales in 2018.
Scope
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