Best Practices in Retail: Beacons
Best Practices in Retail: Beacons, report discusses how different retailers can benefit from beacons and the challenges they face, with advice provided for IT vendors. Beacons can be utilized to enhance customer engagement including sales, and enhance the shopping experience in stores. Since beacons can communicate with shoppers’ devices by sending notifications regarding offers and coupons, they are an innovative technology for attracting customers. To determine viable usage cases for beacons, this report analyzes multiple best practice approaches from different retailers.
Beacons can bring the benefits of digital commerce to physical stores by providing location-based communication to customers' mobile devices primarily for targeted proximity marketing and communication. Retailers are increasingly interested in rolling out beacons in combination with mobile apps for creating a better omnichannel experience.
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