Austria: Retail - Market Shares, Summary & Forecasts to 2023

Austria: Retail - Market Shares, Summary & Forecasts to 2023


Austria: Retail - Market Shares, Summary & Forecasts to 2023” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Austria retail environment. In addition, it analyzes the key consumer trends influencing Austria retail industry:

Retail sales in Austria grew by 2.0% in 2019 to reach EUR75.7 billion and expected to reach EUR82.9 billion by 2023 growing at a CAGR of 2.3%. Growth of retail is driven by positive economic growth, a declining unemployment rate, growing tourism sector, and high standards of living with increasing household consumption.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
  • The report also details major retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and stationery, Electrical and electronics, Food and grocery, Health and beauty, Furniture and floor coverings, Home and garden products, Music, video and entertainment software, Sports and leisure equipment, Jewelry, watches and accessories, and Luggage and leather goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
  • Positive economic outlook and declining unemployment supports retail growth
  • Improving employment and the resulting growth in disposable income facilitates growth
  • Increasing focus on beauty and wellness will support growth in health & beauty sector
  • Rising household consumption to drive growth of food & grocery sector
  • Growing aging population supports growth in health & beauty sector
  • Promotions, deep discounts and convenience accelerate sales through the online channel
  • Deep discounts and availability of numerous international brands drive online growth
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in Austria retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2013, with forecasts until 2023

Key Findings
The State of the Nation
The State of Retail
Clothing & footwear
Food & grocery
Health & beauty

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