Adding Value Through Packaging: Toiletries & Hygiene - Identifying pack formats and features that make a brand worth paying more for
Adding Value Through Packaging: Toiletries & Hygiene, explores new packaging formats and value-added features in the toiletries and personal hygiene category, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in toiletries and personal hygiene? What notable new formats and value-added features have been introduced in the toiletries and personal hygiene category in recent years? Which consumer trends have these packaging innovations capitalized on? How can toiletries and personal hygiene manufacturers use packaging to stay ahead of the game in a crowded marketplace?
Toiletries and hygiene products have great influence on the lives of many consumers as they are used almost everyday. Manufacturers introduce clever solutions for those who are busy, helping them to maximize time or facilitate consumption away from the home. Eye-catching products not only create a strong point of difference at retail but also look beautiful at home, which is appreciated by many consumers. Growing ecological awareness has been also noted.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook