Accessories in Greece - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)

Accessories in Greece - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)

Summary

Accessories in Greece - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact) provides both historic and forecast market data of total apparel sales, and the accessories market in Greece. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in accessories. The forecasts include the impact of COVID-19 on growth. The report also reveals major brand’s share in apparel & accessories with their price and market positioning in 2019.

Furthermore, this report showcases the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2019 in each of the sectors as well as total apparel. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

Scope

  • The overall apparel market in Greece is forecast to grow at a CAGR of -1.9% between 2019 and 2024 to reach EUR4.4 billion
  • Accessories will grow at -3.9% to reach EUR 335.0mn by 2024
  • Handbags in accessories dominates the sales but scarves expected to be the fastest growing
  • The premium brands accounts for 43.3% of sales followed by mass market brands valued at 42.8%
  • Achilleas led the market in 2019, However Adidas showed the fastest growth out of the Top 10
Reasons to Buy
  • Gain a comprehensive view of the accessories market and forecasts to 2024
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of Covid-19 on the apparel market
  • Investigate current and forecast trends in accessories categories to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sector and the price positioning


Introduction & contents
Apparel
Accessories
Appendix
Methodology

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