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Creating a Culture of Health— A 2015 Survey of US Consumers

Creating a Culture of Health— A 2015 Survey of US Consumers

This is an assessment of consumers' perceptions of their current health status, their engagement in health and health-related activities, and their use of mobile and wearable devices and health tracking applications. It is based on a Web-based survey of 1,500 adults, 18 years and older, who have health insurance coverage. Consumer segments were derived, with each segment having distinct attitudes, health behavior, and technology adoption patterns.


  • Research Objectives and Methodology
    • Key Objectives
    • Methodology
      • Table Methodology
  • Executive Summary
    • Current Health, Concern About Health, and Level of Engagement in Healthcare
    • Summary of Key Findings
    • Tracking of Health and Wellness Using Technology and Conventional Means
    • Summary of Key Findings
    • Use, Rating, and Future Use of Telehealth Services
    • Importance of Sources for Health Information and Communication Preferences
  • Connected Health Consumer Segments
    • Derived Health Consumer Segments
      • Six distinct profiles of health consumers have been uncovered
      • Profile segment descriptions and key differentiators
    • Budget-Constrained Health Consumers (16%)
    • Profile of Budget-Constrained Consumers
    • Self-Motivated Suburbanite Health Consumers (21%)
    • Profile of Self-Motivated Suburbanite Consumers
    • Afflicted Urban Professional Health Consumers (7%)
    • Profile of Afflicted Urban Professional Consumers
    • Physician-Dependent Senior Health Consumers (21%)
    • Profile of Physician-Dependent Senior Consumers
    • Engaged Urban Techie Health Consumers (19%)
    • Profile of Engaged Urban Techie Consumers
    • Healthcare Skeptic Health Consumers (17%)
    • Profile of Healthcare Skeptic Consumers
    • Derived Health Consumer Segments
      • Demographic Profile
        • Table Demographic Profile
      • Health Technology Profile
        • Table Health Technology Profile
  • Health Conditions, Activities, and Current Health Status of Consumers
    • Prevalence of Health Conditions in the United States
    • Prevalence of Health Conditions in the United States by Gender
    • Prevalence of Health Conditions in the United States by Age
    • Prevalence of Health Conditions in the United States by Income
    • Number of Health Conditions by Gender and Age
    • Opinion of Current Health by Gender and Age
    • Opinion of Current Health by Region and Income
    • Health-Related Activities by Gender
    • Health-Related Activities by Age
    • Health-Related Activities by Income
    • Current Health Compared to One Year Ago by Gender and Age
    • Current Health Compared to One Year Ago by Region and Income
    • Concern About Current Health Status by Gender and Age
    • Confidence in Access to Health Services by Gender
    • Confidence in Access to Health Services by Age
    • Confidence in Access to Health Services by Income
    • Engaged Healthcare Consumers by Gender and Age
    • Future Expectations to Maintain Health by Gender and Age
    • Future Expectations to Maintain Health by Region and Income
  • Tracking of Health and Wellness Among Consumers
    • Use of Mobile Apps to Track Health and Wellness by Gender and Age
    • Use of Wearable Sensors to Track Health and Wellness by Gender and Age
    • Use of Personal Health Records to Track Health and Wellness by Gender and Age
    • Use of Paper Records to Track Health and Wellness by Gender and Age
  • Actions Taken and Motivations for Improving Health
    • Actions Taken to Improve Health in Past Two Years
    • Actions Taken to Improve Health in Past Two Years by Gender
    • Actions Taken to Improve Health in Past Two Years by Age
    • Actions Taken to Improve Health in Past Two Years by Income
    • Most Important Motivating Factors for Improving Health by Gender
    • Most Important Motivating Factors for Improving Health by Age
    • Most Important Motivating Factors for Improving Health by Income
  • Effectiveness of Health Services and Technologies Among Consumers
    • Effectiveness of Health Services and Technologies for Health by Gender
    • Effectiveness of Health Services and Technologies for Health by Age
    • Effectiveness of Health Services and Technologies for Health by Income
  • Health Insurance Coverage and Areas for Improvement
    • Primary Form of Health Insurance by Gender and Age
    • Primary Form of Health Insurance by Region and Income
    • Rating of Health Insurance Coverage by Gender and Age
    • Rating of Health Insurance Coverage by Region and Income
    • Health Insurance Improvement Areas by Gender
    • Health Insurance Improvement Areas by Age
    • Enough Information to Make Decisions About Health Insurance by Gender and Age
    • Rating of Communications with Health Insurance Provider by Gender and Age
  • Healthcare Professional Interactions and Ratings on Service Delivery
    • Average Number of Visits to Healthcare Professional in Past Two Years by Gender and Age
    • Rating of Healthcare Professional by Gender and Age
    • Rating of Healthcare Professional by Gender
    • Rating of Healthcare Professional by Age
    • Frustration with Healthcare Provider in Past Two Years by Gender and Age
    • Confused About Healthcare Information in Past Two Years by Gender and Age
    • Importance of Sources for Health Information by Gender
    • Importance of Sources for Health Information by Age
    • Communication Preferences for Healthcare Providers by Gender
    • Communication Preferences for Healthcare Providers by Age
    • Importance of Viewing Personal Health Records by Gender and Age
    • Importance of Viewing Personal Health Records by Region and Income
  • Adoption of Telehealth Services by Consumers
    • Use of Telehealth Services in Past Two Years by Gender and Age
    • Use of Telehealth Services in Past Two Years by Region and Income
    • Rating of Telehealth Services by Gender and Age
    • Rating of Telehealth Services by Region and Income
    • Likelihood to Use Telehealth Services in the Future by Gender and Age
    • Likelihood to Use Telehealth Services in the Future by Region and Income
    • Likelihood to Pay for Expanded Health Analysis on Mobile Apps by Gender and Age
    • Likelihood to Pay for Expanded Health Analysis on Mobile Apps by Region and Income
  • Respondent Profile
    • Region by Gender and Age
    • Area by Gender and Age
    • Gender by Age and Area
    • Age by Gender and Area
    • Ethnicity by Gender and Age
    • Marital Status by Age
    • Marital Status by Gender
    • Number of People in Household by Gender and Age
    • Type of Household by Gender and Age
    • Number of Children in Household by Gender and Age
    • Average Gross Household Income in US Dollars by Gender and Age
    • Level of Education by Gender and Age
    • Current Occupation by Gender and Age
    • Risk Level of Work Environment by Gender and Age
  • APPENDIX: Stresses and Satisfaction with Life
    • Most Stressful Aspects Impacting Health by Gender
    • Most Stressful Aspects Impacting Health by Age
    • Satisfaction with Life by Gender
    • Satisfaction with Life by Age
  • APPENDIX: Technology Profile
    • Mobile Device Ownership by Gender
    • Mobile Device Ownership by Age
    • Mobile Operating System by Gender
    • Mobile Operating System by Age

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