Creating a Culture of Health— A 2015 Survey of US Consumers
This is an assessment of consumers' perceptions of their current health status, their engagement in health and health-related activities, and their use of mobile and wearable devices and health tracking applications. It is based on a Web-based survey of 1,500 adults, 18 years and older, who have health insurance coverage. Consumer segments were derived, with each segment having distinct attitudes, health behavior, and technology adoption patterns.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook