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Asia-Pacific Smart Retail in the Physical Store

Asia-Pacific Smart Retail in the Physical Store

This market insight aims to analyze how smart retail can impact retailers and their operations in the Asia-Pacific region and seeks to examine how the Internet of Things (IoT) is enabling Smart Retail and helping bring the digital experience into physical stores.

Research Scope:
Analyze services, solutions, case studies for in-store digitization
Understand the importance of the in-store digitization journey from awareness to immersion

Physical retail stores are suffering because of the rise of e-commerce and the economics of last-mile logistics. In spite of this, physical stores remain the most important touchpoint for customers.

Today, technology has permeated our society. Mobility and the web are changing the way tech-savvy consumers buy. With the rise of social media and mobile devices, customers are increasingly incorporating digital transactions into their shopping experience. Habits like “webrooming” and “showrooming” are becoming more common. Today’s customers are not just going online or into stores to shop. They are shopping across omnichannels, ordering online, picking up in-store, as well as having items delivered to their homes.

To meet these changing customer needs, retailers must focus on bringing the digital experience into the physical store.

Enhancing in-store experience is key to bringing customers back to brick-and-mortar stores. The final frontier in digital and omnichannel retail is bringing the digital experience into physical stores.

Case studies examined in this study: Disney, Huk-Coburg, Rolls-Royce, Tesco Homeplus, Woolworths.

Key Questions this Study will Answer:
Why do physical stores need to start on the journey to digitization?
How are companies bringing the digital experience to the physical store?
How can digitizing the physical store provide retailers with business insights and enable data-driven decisions?


  • Executive Summary
    • Key Findings
  • Introduction and Overview of the Report
    • Research Objective
    • Smart Retail
  • Mega Trends and Digital Transformation - Wide-ranging Impact on Society and Consumers
    • What is a Mega Trend?
    • Impact of Mega Trends on Consumers
  • Overview of the Retail Sector
    • Introduction to Retail in the APAC Region
    • Global Retail Sector Market Size and Growth Rate
    • Grocery Retail Landscape in Key Regions
    • Clothing and Apparel Market Landscape
    • Retail Landscape in Taiwan
    • Retail Landscape in Singapore
    • Grocery Retail Landscape in Key Regions
    • Different Stages of Evolution Happening Today
    • Key Takeaway
  • Overview of Internet of Things - How IoT is Enabling Change
    • Defining the Internet of Things (IoT)
    • IoT Reference Architecture
    • IoT will Enable the Move Beyond Product and Component Sales
    • Changing Business Models
    • Key Takeaway
  • Evolution of New Business Models - Examples Enabled by IoT
    • Enabling New Ways of Conducting Business
    • Walt Disney World in Orlando
    • Transforming the Car Insurance Industry
    • Established Power by the Hour Model
    • Key Takeaway
  • Emerging Challenges Faced by the Retail Sector - Starting the Journey
    • Shopper Needs and Perception
    • Brand Experience
    • How can Chief Marketing Officers Create Brand Advocates?
    • Brand Experience
    • Today's Retail Environment
    • Need to Change Decision-Making in Retail
    • Future Retail
    • Transformation of Physical Retail
    • Need to Move from Physical to Omnichannel
    • Must Optimize Customers' Brand Experience
    • Key Takeaway
  • Drivers for Change in the Retail Sector
    • Common Customer Issues in the Store
    • Drivers for Shift to Smart Retail
  • Emerging Retail Experience - Personalization and In-Store Experience
    • Evolution of Grocery Retail
    • Established Universe of Retail Solutions
    • Physical Store Solutions
    • In-store Analytics Enables Data-driven Decisions
    • Moving to More Interactive Customer Engagement
    • Key Takeaway
  • Smart Retail Use Cases - Omnichannel Experience
    • Grocery Shopping in the Subway
    • Supermarket Case Study
    • Conclusion and Summary

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