Small kitchen appliances (non-cooking) were impacted by a number of factors at the end of the review period. Firstly, many consumers opted to buy these products prior to the VAT increase seen in April 2014 in order to save money, with sales thus seeing a sharp decline in the last two years of the review period. In addition, dominant product area kettles is highly mature, with high household penetration levels, while the Japanese population continues to decline.
Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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