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Small Kitchen Appliances (Non-Cooking) in Germany

Small Kitchen Appliances (Non-Cooking) in Germany

Volume growth remained static in small kitchen appliances (non-cooking) in 2015 as the category remained on 6.2 million units. The main reason for the significant slowdown in growth in the category during the year was the constantly progressing maturity and saturation of sales over the course of the review period. Small kitchen appliances (non-cooking) is a category which has already achieved very high penetration rates and these appliances are present in practically every household in Germany.

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SMALL KITCHEN APPLIANCES (NON-COOKING) IN GERMANY
Euromonitor International
February 2016
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Severin Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 1 Severin Elektrogeräte GmbH: Key Facts
Summary 2 Severin Elektrogeräte GmbH: Operational Indicators
Production
Competitive Positioning
Summary 3 Severin Elektrogeräte GmbH: Competitive Position 2015
Executive Summary
2015 Another Positive Year for Consumer Appliances in Germany
Power Boost Through Energy Labels
International Players Continue To Emerge in Consumer Appliances
Consumers Trust the Specialists - Non-grocery Specialist Retailers Maintain Lead
at Its Limits - Consumer Appliances Set To Register Flat Future Development
Key Trends and Developments
'green' Is the Favourite Colour for Consumer Appliances in Germany
Cross-channel Retail Strategies the Key To Increased Consumer Loyalty and Greater Success
David Vs Goliath - Large Multi-brand Manufacturers Dominate Single-brand Providers
Demographic and Lifestyle Developments Promote Interest in 'smart Homes'
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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