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Bleach in Jordan

Publisher Euromonitor International
Published Apr 15, 2026
Length 35 Pages
SKU # EP21132379

Description

In 2025, the bleach category in Jordan maintained low single-digit current value growth, driven by local producers offering cost-effective and accessible products. The category experienced a gradual shift towards fragrance-led and mood-boosting innovations, adding a sensory dimension to a traditionally functional product.

Euromonitor International's Bleach in Jordan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Bleach in Jordan
Euromonitor International
April 2026
List Of Contents And Tables
BLEACH IN JORDAN
Key Data Insights
2025 Developments
Odex Drives Growth with Mood-Boosting Bleach Innovations
Key Industry Trends
CHART 1 Key Industry Trends for Bleach
Industry Performance
Local Producers Dominate with Cost-Effective Products
Consumer Appreciation for Sensory Experiences Drives Innovation
CHART 2 Value Sales 2020-2030
CHART 3 Volume Sales 2020-2030
What's Next?
Local Producers to Drive Growth with Innovative Products
Premiumisation through Fragrance-Led Innovations to Gain Traction
Multipurpose Cleaning Benefits to Support Incremental Growth
CHART 4 Forecast Value Sales 2020-2030
Competitive Landscape
Hypex Strengthens Lead with Competitive Pricing and Distribution
CHART 5 Analyst Insight for Bleach
CHART 6 Odex Introduces Lemon and Floral Scented Bleach
No Significant Mergers or Acquisitions Anticipated
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Small Local Grocers Lead Bleach Sales with Convenience and Credit
Supermarkets and Hypermarkets Gain Traction among Urban Shoppers
Retail E-Commerce Emerges with Home Delivery and Broader Product Choices
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Bleach
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Bleach
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Home Care
CHART 18 Bono Launches Gel Format Multifunctional Cleaner
CHART 19 Value Sales 2020-2030
CHART 20 Volume Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Analyst Insight for Home Care
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Lenol Revamps General Disinfectant with Three Perfumed Variant
CHART 26 Chicco Launches Hygienizing Laundry Detergent for Child and Family Clothes
CHART 27 Company Shares 2025
CHART 28 Brand Shares 2025
CHART 29 Retail Channels 2020-2025
CHART 30 Economic Context for Home Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Home Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
HOME CARE IN JORDAN
Executive Summary
Local Brands Drive Stable Growth through Innovation
Key Data Insights
Key Industry Trends
Industry Performance
Bono and Chicco Lead Innovation in Key Categories
Health and Wellness Trend Drives Premiumisation and Innovation
What's Next?
Local Brands and Innovation Drive Growth in Home Care
Laundry Care Will Remain the Largest Category with Steady Growth
Surface Care Drives Growth with Innovative Product Formats
Competitive Landscape
Leading Brands Maintain Grip through Innovation and Pricing
Mood-Boosting Ingredients Enhance Consumer Experience
Brands Innovate with Health and Wellness-Focused Products
Channels
Small Local Grocers Dominate Home Care Distribution
E-Commerce Gains Traction with Urban Consumers
E-Commerce Platforms Drive Change in Urban Areas
Economic Context
Consumer Context
Country Reports Disclaimer

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