Category: House & Home
House & Home market research reports by Euromonitor International
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Retail Tissue in the Netherlands
Value sales of retail tissue increased in 2024, primarily due to rising production costs, including wood pulp shortages and energy price inflation. The reduced availability of raw materials, coupled with scaled-back domestic production, resulted in higher retail prices across all tissue categories. ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Wipes in Bulgaria
Demand for wipes in Bulgaria remained robust over 2024, although current value growth slowed over the year. There is a growing need for convenience with Bulgarians living busy lifestyles out of the home, and higher levels of travel. Wipes is a relatively new category in the country but has strong po ... Read More
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Retail Tissue in Colombia
Price wars driven by the expansion of discounters, coupled with inflationary pressures and tighter household budgets, led to a decline in retail value sales of tissue products in 2024. To sustain demand, brands intensified promotional activity and reduced product weights over the past two years to o ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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Retail Tissue in the US
In 2024, retail tissue in the US continued to witness strains such as supply costs and shrinkflation; hence saw softer current value growth compared with 2023. While unit price growth was comparatively lower than the previous year, there remained a complicated relationship regarding labour shortages ... Read More
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Away-From-Home Tissue and Hygiene in the US
Away-from-home (AFH) tissue in the US posted positive current value and volume growth in 2024, although the rates of increase were slower than in the previous few years. Sales continued to climb towards their pre-pandemic baseline, nearly achieving this target in 2024, with return-to-work policies i ... Read More
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Appliances and Electronics Specialists in Malaysia
In 2024, appliances and electronics specialists in Malaysia continued to register small decreases in terms of the number of outlets and retail current value sales. The drops in revenues registered by appliances and electronics specialists were informed by a consumer shift to e-commerce in search of ... Read More
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Retail Tissue in Germany
Both volume and value sales of retail tissue in Germany continued to rise in 2024. Toilet paper remained the largest and most dynamic category within retail tissue during the year, with demand steadily increasing. This growth was driven by a combination of factors, including the development of priva ... Read More
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Away-From-Home Tissue and Hygiene in Hong Kong, China
In 2024, away-from-home tissue in Hong Kong recorded another year of solid growth rates, with AFH toilet paper comprising the largest value category. This growth was bolstered by a resurgence in international tourism and various government initiatives, due to the continuous relaxation of travel rest ... Read More
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Wipes in Malaysia
The effect of inflation subsided in 2024, causing prices for wipes in Malaysia to stabilise and helping to maintain category spending. Despite stabilising prices, value sales continued to rise, partly because the popularity of e-commerce encouraged brands to compete on price in an effort to gain mar ... Read More
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Retail Tissue in the United Arab Emirates
In 2024, value sales growth of retail tissue in the United Arab Emirates slowed compared to the previous year, as unit prices recorded only marginal increases. This encouraged a stronger performance in volume growth terms. Facial tissues, including boxed facial tissues and pocket handkerchiefs, rema ... Read More
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Home Products Specialists in the Philippines
Home products specialists in the Philippines saw healthy growth in current value terms in 2024. With continued economic recovery, demand in construction and real estate is surging, prompting more consumers to invest in home renovation projects. Whether opting for professional construction services o ... Read More
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Wipes in Germany
Value sales of wipes in Germany continued to rise in 2024 as local consumers used them as alternatives to tissue products for various purposes. Personal wipes was the largest category in 2024, with value sales rising by single digits and demand remaining fairly stable. General purpose wipes are used ... Read More
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Wipes in Hong Kong, China
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ... Read More
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Retail Tissue in Malaysia
In 2024, the effect of inflation in Malaysia subsided, helping retail tissue prices to stabilise. This supported solid growth in both value and volume terms. The availability of tissue products shipped directly from China at competitive prices has also led to lower unit prices, although most brands ... Read More
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Tissue and Hygiene in the US
Tissue and hygiene in the US witnessed continued current value growth in 2024, although this was slower than in the previous year, due to easing strain on price growth and inflation. While unit price growth was comparatively lower in 2024 than in the previous year, there remained a complicated relat ... Read More
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Retail Tissue in France
Current value sales of retail tissue in France recorded a decline in 2024, following a sharp increase in 2023. Toilet paper remained the largest subcategory in both volume and current value terms, and it also showed the highest value sales growth, whereas paper towels led in volume growth. Volume sa ... Read More
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Retail Tissue in the Philippines
Retail tissue saw robust growth in both volume terms and current value terms in 2024. This trend was supported by better economic conditions, combined with enhanced hygiene concerns post-pandemic. The category is dominated by toilet paper, which is used for a wide variety of purposes thanks to its s ... Read More
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Wipes in Colombia
Although price increases in wipes were moderate in 2024, retail value sales declined, mainly driven by personal wipes, the largest category. Baby wipes accounted for most volume sales, yet this category contracted due to declining birth rates and budget-conscious consumers reducing purchases of non- ... Read More
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Away-From-Home Tissue and Hygiene in Colombia
In 2024, volume sales of away-from-home tissue products grew at a low rate. Demand from institutions such as schools, hospitals, and corporate offices remained stable, as these sectors had already resumed pre-pandemic operations, leaving little room for fluctuations in tissue consumption. However, c ... Read More
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Tissue and Hygiene in the Philippines
The tissue and hygiene industry in the Philippines saw growth in current value and volume terms in 2024, driven by improved economic conditions and increased consumer mobility following the COVID-19 pandemic. This growth was evident across various segments, including retail and away-from-home (AFH) ... Read More
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Appliances and Electronics Specialists in Thailand
Digitalisation, changing consumer lifestyles, the recovery in inbound tourism and rapid urbanisation all contributed to the growth of appliances and electronics specialists in 2024. The Thai government also looked to stimulate the economy with a THB10,000-baht digital wallet scheme in September 2024 ... Read More
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