Category: House & Home
House & Home market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in Romania
Value sales of away-from-home (AFH) tissue increased in 2024, benefiting from a rise in tourism and an uplift in sales through foodservice. The National Institute of Statistics reported a 4.2% increase in the number of tourists visiting Romania in the first nine months of 2024, compared to the same ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Away-From-Home Tissue and Hygiene in the Czech Republic
Away-from-home (AFH) tissue saw further growth in value and volume terms in the Czech Republic in 2024. Demand was strongly fuelled by exceptionally good weather and booming tourism, which boosted all related business such as restaurants, cafés and hotels. AFH toilet paper remained the largest subca ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Vacuum Cleaners in India
The relative high price of vacuum cleaners in India means that the target audience is mainly comprised of urban households with hectic lifestyles, driving them to seek more convenient cleaning solutions. As the working population in India steadily grows, consumers with busy lifestyles are expanding ... Read More
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Air Treatment Products in India
Demand for air conditioners in India notably surged in 2024, driven by the evolving perception of traditionally viewing these appliances as a luxury to now being more of a necessity, supported by extended and more intense summer seasons in the country, thereby creating a heightened need for fast coo ... Read More
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Microwaves in India
Penetration of microwaves in India was fairly low in 2024, with retail volume sales declining. Cooking on freestanding hobs for everyday meals, whether on induction or gas models, remains prevalent in the country. Many consumers tend to sauté food, for which a microwave is not compatible, leading to ... Read More
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Wipes in the Netherlands
Value sales of wipes increased in 2024, driven by a combination of price inflation and stable consumer demand. Rising production costs, including energy, transport, and raw materials, continued to exert upward pressure on unit prices, supporting value growth despite relatively stable volume sales. E ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Consumer Appliances in India
Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, dr ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Away-From-Home Tissue and Hygiene in Vietnam
Value sales of away-from-home (AFH) rose in 2024, driven by steady economic growth that supports dining out and outdoor activities among both locals and tourists. AFH toilet paper tissues remained the largest category, gaining further ground in 2024. This growth was mainly due to increased governmen ... Read More
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Retail Tissue in Vietnam
Value sales of retail tissue rose strongly in Vietnam in 2024, driven by higher incomes and improved living standards. Consumers are increasingly choosing specialised products for specific purposes, such as facial tissues, napkins, and so on. In rural areas, however, many Vietnamese still rely on to ... Read More
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Refrigeration Appliances in India
Refrigeration appliances in India underwent regulatory revisions in early 2023, mandating net capacity declaration and requiring separate star labelling of freezers and refrigerator provisioning units (storage part). This resulted in manufacturers investing in product redesign and advanced technolog ... Read More
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Large Cooking Appliances in India
Within large cooking appliances in India, local households continue to prefer traditional options such as freestanding hobs. This resulted in limited uptake of built-in large appliances in 2024. Euromonitor International's Large Cooking Appliances in India report offers a comprehensive guide to the ... Read More
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Food Preparation Appliances in India
In 2024, retail volume sales of food preparation appliances in India resumed their growth trajectory following a marginal decline the previous year. In India, food is mainly prepared at home and involves crushing, grinding and mixing various ingredients. Traditionally, this was done manually using t ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Home Laundry Appliances in India
Automatic washing machines in India witnessed strong consumer demand in 2024, especially among urban households, due to relatively better stain removal capabilities and the minimal intervention required in comparison to semi-automatic washing machines. Evolving lifestyle patterns in the form of dual ... Read More
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Dishwashers in India
Dishwashers in India continue to be perceived as a luxury rather than a necessity for the majority of consumers, thereby impacting the category’s penetration in the country. Such a perception is largely due to the appliance’s relatively high price points, low consumer awareness of its potential bene ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Small Cooking Appliances in India
Retail volume sales of small cooking appliances in India remained significantly higher than pre-pandemic levels in 2024. Indian food is mostly cooked on a hob, and many of these meals are perceived as offering the best results when exposed to an open flame. This resulted in the continued dominance o ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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