Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Premium Beauty and Personal Care in Israel
Growth in total premium beauty and personal care current value sales in Israel in 2024 fell below that recorded in 2023, as did volume growth rates in most categories. The general slowdown was mainly explained by heightened economic uncertainty and elevated inflationary pressures related to the coun ... Read More
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Premium Beauty and Personal Care in Canada
Value sales of premium beauty and personal care in Canada increased in 2024, despite a challenging and highly competitive environment. The continued impact of the high cost of living prompted many consumers to reassess their spending, with greater scrutiny placed on the perceived value and efficacy ... Read More
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Mass Beauty and Personal Care in Turkey
Mass beauty and personal care in Turkey registered dynamic retail current value sale growth in 2024, primarily driven by high inflation, but also the successful roll-out of new products, the growing consumer interest in dermocosmetics and the strategic utilisation of social media platforms to enhanc ... Read More
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Colour Cosmetics in Italy
Colour cosmetics saw significant growth in 2024 in value and volume terms, continuing on from the excellent performances and recovery observed during the previous few years. The category benefited from the full return to an active social life post-pandemic, with Italian consumers rediscovering the p ... Read More
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Beauty and Personal Care in Jordan
Sales of beauty and personal care in Jordan fell in current value terms in 2024, while volume sales rose. The slight decline in value sales reflects the impact of widespread consumer boycotts of international brands due to the Israel-Hamas war, which resulted in a notable shift toward local alternat ... Read More
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Colour Cosmetics in Kazakhstan
Colour cosmetics in Kazakhstan recorded positive growth in current value terms in 2024, with modest gains in volume following stagnant demand in 2023. Following the easing of pandemic restrictions, consumer interest in appearance saw a significant revival, particularly among younger, urban populatio ... Read More
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Colour Cosmetics in Israel
Colour cosmetics in Israel saw growth in total current value sales dip moderately in 2024, mainly due to the gradual easing of inflationary pressures related to the country’s war against Hamas. However, this created more scope for price competition and bolstered consumer confidence and purchasing po ... Read More
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Colour Cosmetics in Switzerland
In 2024, colour cosmetics in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales. While slower than in 2023, the positive retail value growth performance of colour cosmetics at the end of the review period was mostly driven by higher unit pri ... Read More
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Colour Cosmetics in North Macedonia
In 2024, the value sales of colour cosmetics increased in North Macedonia, driven by changing consumer preferences and significant technological advancements, which led to several impactful product launches. Colour cosmetics remained dynamic, significantly influenced by social media, which continued ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Beauty and Personal Care in Romania
Beauty and personal care in Romania continued to record steady value growth in 2024, albeit at a slightly slower pace on the previous year. The robust performance of the premium segment, specifically dermocosmetics, underpinned value growth. Falling inflation and rising average incomes also stimulat ... Read More
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Beauty and Personal Care in Serbia
The picture was generally positive for beauty and personal care in Serbia in 2024. With inflation easing, there was moderate current and constant value growth. Volume growth was more muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor International' ... Read More
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Beauty and Personal Care in Qatar
Beauty and personal care in Qatar continued to see healthy, if slower, retail volume and current value sales in 2024. Fragrances led retail value sales, while sun care posted the fastest retail value sales growth. Growth was driven by several factors, including increased consumer interest in persona ... Read More
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Beauty and Personal Care in Myanmar
Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ... Read More
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Beauty and Personal Care in Oman
In 2024, beauty and personal care in Oman was shaped by several key trends, with the wellness movement standing out as the most influential. This trend drove the popularity of vegan and natural ingredient-based products, particularly within colour cosmetics, skin care and deodorants. Independent bra ... Read More
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Colour Cosmetics in the Philippines
Colour cosmetics continued to witness dynamic growth in the Philippines as social lifestyles became more heavily embedded in the post-pandemic era. Consumers are paying more attention to their appearance as they spend time socialising. Double-digit growth was seen in retail volume and value terms re ... Read More
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Colour Cosmetics in Argentina
Retail current value sales of all categories of colour cosmetics in Argentina registered exponential growth in 2024, driven by triple-digit inflation rates, while retail volume sales fell sharply. At constant 2024 prices, colour cosmetics also witnessed a decline in retail value sales. The reduced u ... Read More
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Mass Beauty and Personal Care in Argentina
Mass beauty and personal care in Argentina expanded exponentially in retail current value terms in 2024, albeit driven by very high inflation rates. At constant 2024 prices, mass beauty and personal care witnessed a contraction. In the context of a challenging macroeconomic environment, consumers pr ... Read More
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Colour Cosmetics in Thailand
Colour cosmetics is the fastest growing category in Thailand’s beauty and personal care industry. The desire to invest in make-up remains strong in the post-pandemic era, resulting in double-digit growth in volume and value terms over 2024. Thai consumers are gravitating towards minimalist beauty ro ... Read More
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Mass Beauty and Personal Care in Guatemala
Sales of mass beauty and personal care products in Guatemala showed positive growth in current value terms in 2024. Despite a high degree of price sensitivity, with a significant portion of the population facing budgetary constraints, consumers are reluctant to abandon their personal care routines. ... Read More
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Colour Cosmetics in Ireland
Colour cosmetics in Ireland saw solid current value growth in 2024, supported by renewed consumer interest in beauty as a form of self-expression and confidence. Everyday make-up use is picking up, particularly in facial products and lip colour, as consumers seek polished looks for work, socialising ... Read More
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Beauty and Personal Care in North Macedonia
In 2024, sales of beauty and personal care products in North Macedonia increased in both retail value and volume terms. This growth was supported by stable demand for robust product categories, such as skin care and colour cosmetics, and the accelerating consumer demand for niche goods, including de ... Read More
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Beauty and Personal Care in Kazakhstan
The beauty and personal care market in Kazakhstan registered robust growth in current value terms in 2024. Overall, the local economy demonstrated a degree of resilience, despite global uncertainties and regional geopolitical tensions, particularly stemming from the ongoing war in Ukraine. While inf ... Read More
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Beauty and Personal Care in Guatemala
Sales of beauty and personal care products in Guatemala experienced positive growth in current value terms in 2024. Although the annual inflation rate eased from the high levels seen in 2022 and 2023, consumers still felt the effects of reduced purchasing power due to the effects of cumulative incre ... Read More
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Beauty and Personal Care in Laos
Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ... Read More
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