Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Beauty and Personal Care in Cambodia
Sales of beauty and personal care products grew in Cambodia in 2024 fuelled by the country's steady economic growth, with GDP growth of 5.4% in 2024 and a projected 6.0% rise in 2025. This growth has enhanced consumer purchasing power, leading to increased spending on beauty and personal care produc ... Read More
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Beauty and Personal Care in Bangladesh
Sales of beauty and personal care in Bangladesh rose in 2024 in both value terms and volume terms. While underlying demand remained positive, market performance was hindered by rising inflation, political uncertainty, and weakening consumer confidence, particularly in the second half of the year. Eu ... Read More
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Colour Cosmetics in Peru
In 2024, value sales of colour cosmetics in Peru increased, making it one of the best-performing categories within the beauty and personal care sector. However, this growth was lower than that recorded in the previous year and fell short of the expectations held by the main market players. The under ... Read More
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Premium Beauty and Personal Care in Dominican Republic
Sales of premium beauty and personal care also achieved positive results in the Dominican Republic in 2024 — despite the fact that many consumers in the country are price-sensitive and seek mass-priced products. Indeed, the fact that the country has experienced a period of inflationary pressures in ... Read More
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Premium Beauty and Personal Care in Denmark
In 2024, premium beauty and personal care benefited as the Danish economy continued to improve, supported by lower inflation compared to previous years, interest rate reductions, increasing real wages and rising consumer confidence. These conditions led to higher consumer spending, which in turn pro ... Read More
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Beauty and Personal Care in Denmark
The Danish economy continued improving in 2024 and saw lower inflation than in previous years, benefiting beauty and personal care. Reduced inflation and interest rates, plus rising real incomes and improved consumer confidence, resulted in overall higher consumer spending. Although many local consu ... Read More
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Beauty and Personal Care in Hong Kong, China
Beauty and personal care in Hong Kong experienced dynamic development in 2024, driven by evolving consumer preferences, emerging trends, and intense competition. Post-pandemic, the local industry has seen a revival, with increasing consumer awareness and demand for premium and innovative beauty prod ... Read More
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Beauty and Personal Care in El Salvador
Sales of beauty and personal care in El Salvador rose at a moderate rate in 2024. The inflation rate in El Salvador is among the lowest in the world and according to data from the Central Reserve Bank (BCR) this country closed with a CPI of 0.3%, being the lowest in the previous four years. Although ... Read More
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Mass Beauty and Personal Care in Dominican Republic
Mass beauty and personal care achieved a positive sales trajectory in the Dominican Republic in 2024. In recent years, Dominican consumers have faced higher costs of living, which have resulted in more cautious spending habits and regulated purchases. However, at the same time, beauty and personal c ... Read More
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Mass Beauty and Personal Care in Bosnia and Herzegovina
Mass beauty and personal care still accounted for significantly more value sales than premium in Bosnia and Herzegovina in 2024. Though inflation eased, after several years or price increases, consumers remained price sensitive. Mass beauty and personal products are also continually innovating and a ... Read More
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Premium Beauty and Personal Care in Azerbaijan
Value sales of premium beauty and personal care products grew robustly in current value terms in Azerbaijan in 2024. Supply chains have largely recovered from earlier disruptions caused by global geopolitical shifts, allowing for a more stable flow of premium offerings into the market. Azerbaijan is ... Read More
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Colour Cosmetics in Croatia
Colour cosmetics maintained positive growth in Croatia in 2024, thanks to stable demand from consumers who value their aesthetic appearance. Indeed, colour cosmetics has rebounded since the pandemic era slump, despite recent inflationary pressures and the cost-of-living crisis. Particularly, consume ... Read More
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Colour Cosmetics in Dominican Republic
Colour cosmetics maintained positive growth in both value and volume terms in the Dominican Republic in 2024, with volume growth also slightly higher than seem in 2023. This demonstrates the resilience of such products in the country, even in times of economic hardship. Indeed, whilst inflation is c ... Read More
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Colour Cosmetics in Denmark
In 2024, the Danish economy continued to improve, with inflation falling below previous levels. Lower interest rates, increasing real wages, and improved consumer confidence led to higher consumer spending and contributed to ongoing growth in colour cosmetics. Although value growth was slightly lowe ... Read More
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Premium Beauty and Personal Care in Belgium
Premium beauty and personal care saw current value growth in Belgium in 2024. High prices and pressure on purchasing power resulted in conservative spending patterns at the end of the review period. Nonetheless, premium beauty and personal care products slightly outperformed mass options, primarily ... Read More
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Mass Beauty and Personal Care in Azerbaijan
Mass beauty and personal care saw positive growth in current value terms in Azerbaijan in 2024. Mass-market manufacturers continued to rapidly adopt trends originally popularised by premium brands. This allowed them to offer modern, high-quality products at more accessible price points, resonating w ... Read More
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Mass Beauty and Personal Care in Peru
In 2024, value sales of mass beauty and personal care increased in Peru. While growth was notable, it fell short of expectations and was lower than the previous year's performance. In addition, it lagged significantly behind the growth observed in the premium beauty and personal care. This underperf ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
The picture was generally positive for beauty and personal care in Bosnia and Herzegovina in 2024. With inflation easing, there was moderate current value growth. However, volume growth was muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor Interna ... Read More
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Beauty and Personal Care in Iraq
Beauty and personal care saw strong growth in retail volume terms across most categories in 2024. However, value growth remained weak due to a drop-in prices as more suppliers entered the market and the local currency strengthened compared to pre-2023 levels. Demand continues to increase across all ... Read More
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Mass Beauty and Personal Care in Vietnam
Mass beauty and personal care saw strong and steady growth in current value terms in 2024, similar to the growth recorded in the previous two years. Growth was driven by rising household income, improved living standards, and rapid urbanisation. Consumers are becoming more influenced by social media ... Read More
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Colour Cosmetics in Costa Rica
The rate of growth in retail current value sales of colour cosmetics accelerated in 2024, boosted by new product launches will a focus on wellness, such as cannabis-infused Revlon So Fierce Eyes Wide Open Mascara. According to the company, the cannabis acts as a conditioner, with hemp seed oil nouri ... Read More
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Colour Cosmetics in Singapore
Colour cosmetics in Singapore saw a small increase in sales in retail current value terms in 2024, with increases for all the main categories. Facial make-up saw the highest sales, as consumers favour a flawless base, although it was lip products which saw the strongest increase. Colour cosmetics in ... Read More
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Colour Cosmetics in Belgium
Retail value sales of colour cosmetics grew in current value terms in Belgium in 2024, though at a slower rate than in the previous year, when growth was mostly driven by price increases. Prices stabilised in the final year of the review period. At the same time, in the context of high prices and pr ... Read More
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Colour Cosmetics in Uzbekistan
Colour cosmetics registered the highest current value growth among beauty and personal care in Uzbekistan in 2024, with premium also registering higher value growth than mass. That being said, mass still accounted for significantly more value sales. Eye make-up, and in particular eye shadows, accoun ... Read More
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Premium Beauty and Personal Care in Peru
Value sales of premium beauty and personal care products increased in Peru in 2024. Although growth was more modest than expected and lower compared to the previous year, it still significantly outpaced the growth seen in mass beauty and personal care. The premium segment remains relatively small wi ... Read More
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