Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Premium Beauty and Personal Care in Turkey
In 2024, premium beauty and personal care in Turkey registered dynamic growth in retail current value sales, albeit enhanced by very high inflationary pressure on prices. Skin care was the best seller in premium beauty and personal care in retail value sales terms in 2024, supported by growing conce ... Read More
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Deodorants in Malaysia
In 2024, deodorants in Malaysia posted its strongest retail volume and current value growth rates of the review period. The growth in retail current value sales remained faster than the increases in retail volume sales at the end of the review period. This was partly due to inflationary pressure on ... Read More
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Mass Beauty and Personal Care in Israel
While mass beauty and personal care in Israel registered another impressive performance in current value sales terms in 2024, growth was moderately slower than in 2023. This was partly because pricing pressures eased somewhat as the recent spike in inflation gradually receded. Furthermore, weakened ... Read More
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Colour Cosmetics in Saudi Arabia
Colour cosmetics saw current value growth in Saudi Arabia in 2024. Retailers offering colour cosmetics in Saudi Arabia are facing notable challenges as the retail landscape evolves. Rising operational costs and the increasing need for digital integration are driving conventional outlets to modernise ... Read More
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Premium Beauty and Personal Care in Saudi Arabia
Premium beauty and personal care products witnessed growth in Saudi Arabia in 2024 due to rising disposable incomes, growing interest in beauty and wellness, and increased demand for high-quality solutions targeting specific concerns. Furthermore, the influence of social media, global beauty trends, ... Read More
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Mass Beauty and Personal Care in Serbia
Mass beauty and personal care still accounted for significantly more value sales than premium in Serbia in 2024. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also contin ... Read More
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Premium Beauty and Personal Care in the Philippines
Premium beauty and personal care products in the Philippines continued to see dynamic growth in current value terms in 2024, although it still accounts for a relatively small share of sales in most categories. Urbanisation is creating new job opportunities and expanding the country’s middle income e ... Read More
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Beauty and Personal Care in Panama
Panama's GDP grew 1.7% between January and March 2024. However, this represents a slowdown compared to 9.3% growth in the same period in the previous year. Income from tolls from the Panama Canal fell 17.6% in the first quarter of 2024 while the closure of quarries and cessation of mining contracts ... Read More
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Beauty and Personal Care in Sri Lanka
Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ... Read More
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Beauty and Personal Care in Lebanon
Lebanon continued to be impacted by elevated inflation in 2024 which led to a sharp rise in the cost of living. High unemployment and a lack of trust in the local currency and the local banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential ... Read More
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Mass Beauty and Personal Care in Canada
Value sales of mass beauty and personal care in Canada increased in 2024, despite ongoing economic challenges. Areas including mass deodorants, skin care and bath and shower performed well, while others, including mass baby and child-specific products and mass fragrances, struggled. Mass bath and sh ... Read More
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Mass Beauty and Personal Care in Switzerland
Mass beauty and personal care in Switzerland posted positive retail current value growth in 2024, only marginally slower than in 2023. The higher cost of living, exacerbated by high unit prices, benefited the demand for mass beauty and personal care products among local consumers. Against this backg ... Read More
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Premium Beauty and Personal Care in Italy
Premium beauty and personal care saw another year of strong growth in current value terms in 2024. The easing of inflationary pressures compared to the previous two years had a positive impact on consumer purchasing power and encouraged them to make more indulgent choices, dedicating more resources ... Read More
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Mass Beauty and Personal Care in North Macedonia
Value sales of mass beauty and personal care increased in 2024 due to robust demand from price-sensitive shoppers, particularly amid the ongoing impact of inflation. Mass colour cosmetics was the largest and most dynamic category during 2024. This growth was primarily driven by the ongoing influence ... Read More
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Beauty and Personal Care in Thailand
Beauty and personal care in Thailand enjoyed robust retail volume and current value growth in 2024, supported by the growing emphasis on consumer self-care and importance of personal image in social and professional settings. Mass and premium segments are benefiting from strong demand for skin care, ... Read More
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Beauty and Personal Care in Slovenia
The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected ... Read More
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Beauty and Personal Care in Paraguay
The beauty and personal care industry in Paraguay experienced significant growth in 2024, with double-digit increases in value sales. This growth can be attributed to several factors. One major factor is the return of many Paraguayan consumers to the formal market. This shift occurred after the purc ... Read More
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Beauty and Personal Care in Kuwait
Sales of beauty and personal care saw steady growth in current value and retail volume terms in 2024, similar to the performance seen in 2023. There was a pattern of value hacking when it came to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rat ... Read More
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Premium Beauty and Personal Care in Switzerland
Premium beauty and personal care in Switzerland posted further healthy retail current value growth in 2024, only slightly slower than the increase recorded in the category in 2023. Some consumers looked for more premiumisation in their product choices. This was highly visible in fragrances, where hi ... Read More
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Colour Cosmetics in Malaysia
Colour cosmetics in Malaysia continued to register strong retail volume and current value growth in 2024. This performance was backed by healthy sales development in both premium and mass colour cosmetics. While inflationary pressure on prices pushed retail value sales, innovative product features a ... Read More
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Premium Beauty and Personal Care in Thailand
The growing emphasis on personal appearance and self-care has fuelled demand for high-end beauty products in Thailand and is driving growth in premium beauty and personal care. The steady recovery in tourism, together with the strong purchasing power among high-income and affluent consumers, provide ... Read More
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Colour Cosmetics in Greece
In 2024, colour cosmetics in Greece experienced a significant double-digit value increase. While the growth rate was lower than 2023, the category has surpassed its pre-pandemic value levels. This positive trend has been influenced by ongoing inflation and changing consumer preferences. Euromonitor ... Read More
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Colour Cosmetics in Guatemala
Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and ... Read More
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Premium Beauty and Personal Care in Greece
In 2024, value sales of premium beauty and personal care products increased in Greece, although growth moderated compared to the double-digit value uplift recorded in 2023. This slowdown indicates a change in consumer behaviour, with some consumers becoming more selective about the categories where ... Read More
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Colour Cosmetics in Georgia
In 2024, value sales of colour cosmetics experienced a robust double-digit increase. A key driver of this growth was the rising influence of social media personalities on platforms such as TikTok and Instagram, where content focused on the use, promotion, and discussion of colour cosmetics. This tre ... Read More
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