Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Premium Beauty and Personal Care in Guatemala
In 2024, sales of premium beauty and personal care products in Guatemala continued to expand in current value terms. Although retail value remains significantly below that of mass-market offerings - owing to income constraints affecting a large portion of the population - wealthier consumers are cle ... Read More
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Colour Cosmetics in Thailand
Colour cosmetics is the fastest growing category in Thailand’s beauty and personal care industry. The desire to invest in make-up remains strong in the post-pandemic era, resulting in double-digit growth in volume and value terms over 2024. Thai consumers are gravitating towards minimalist beauty ro ... Read More
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Colour Cosmetics in Ireland
Colour cosmetics in Ireland saw solid current value growth in 2024, supported by renewed consumer interest in beauty as a form of self-expression and confidence. Everyday make-up use is picking up, particularly in facial products and lip colour, as consumers seek polished looks for work, socialising ... Read More
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Mass Beauty and Personal Care in Guatemala
Sales of mass beauty and personal care products in Guatemala showed positive growth in current value terms in 2024. Despite a high degree of price sensitivity, with a significant portion of the population facing budgetary constraints, consumers are reluctant to abandon their personal care routines. ... Read More
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Colour Cosmetics in Romania
Colour cosmetics in Romania witnessed a slowdown in value growth due to weaker unit price growth. Demand for colour cosmetics has remained strong since the COVID-19 pandemic. Consumers are keen to invest in new make-up and experiment with new looks. Price sensitivity is shaping demand patterns in 20 ... Read More
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Beauty and Personal Care in Oman
In 2024, beauty and personal care in Oman was shaped by several key trends, with the wellness movement standing out as the most influential. This trend drove the popularity of vegan and natural ingredient-based products, particularly within colour cosmetics, skin care and deodorants. Independent bra ... Read More
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Beauty and Personal Care in Laos
Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ... Read More
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Beauty and Personal Care in Myanmar
Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ... Read More
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Beauty and Personal Care in Qatar
Beauty and personal care in Qatar continued to see healthy, if slower, retail volume and current value sales in 2024. Fragrances led retail value sales, while sun care posted the fastest retail value sales growth. Growth was driven by several factors, including increased consumer interest in persona ... Read More
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Beauty and Personal Care in Serbia
The picture was generally positive for beauty and personal care in Serbia in 2024. With inflation easing, there was moderate current and constant value growth. Volume growth was more muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor International' ... Read More
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Beauty and Personal Care in Guatemala
Sales of beauty and personal care products in Guatemala experienced positive growth in current value terms in 2024. Although the annual inflation rate eased from the high levels seen in 2022 and 2023, consumers still felt the effects of reduced purchasing power due to the effects of cumulative incre ... Read More
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Beauty and Personal Care in Kazakhstan
The beauty and personal care market in Kazakhstan registered robust growth in current value terms in 2024. Overall, the local economy demonstrated a degree of resilience, despite global uncertainties and regional geopolitical tensions, particularly stemming from the ongoing war in Ukraine. While inf ... Read More
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Beauty and Personal Care in North Macedonia
In 2024, sales of beauty and personal care products in North Macedonia increased in both retail value and volume terms. This growth was supported by stable demand for robust product categories, such as skin care and colour cosmetics, and the accelerating consumer demand for niche goods, including de ... Read More
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Beauty and Personal Care in Romania
Beauty and personal care in Romania continued to record steady value growth in 2024, albeit at a slightly slower pace on the previous year. The robust performance of the premium segment, specifically dermocosmetics, underpinned value growth. Falling inflation and rising average incomes also stimulat ... Read More
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Premium Beauty and Personal Care in Argentina
Premium beauty and personal care in Argentina registered exponential retail current value growth in 2024, driven exclusively by very high inflation rates. In retail volume terms, sales declined. Unlike in previous economic crises, in 2024 even high-income consumers were affected, which negatively im ... Read More
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Colour Cosmetics in Slovenia
Colour cosmetics has been hit particularly hard by recent inflationary pressures in Slovenia and the resulting significant price increases, which, although more moderate, still persisted in 2024. The category is dominated by mass-market products, which saw slower growth than their premium counterpar ... Read More
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Mass Beauty and Personal Care in Argentina
Mass beauty and personal care in Argentina expanded exponentially in retail current value terms in 2024, albeit driven by very high inflation rates. At constant 2024 prices, mass beauty and personal care witnessed a contraction. In the context of a challenging macroeconomic environment, consumers pr ... Read More
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Colour Cosmetics in Argentina
Retail current value sales of all categories of colour cosmetics in Argentina registered exponential growth in 2024, driven by triple-digit inflation rates, while retail volume sales fell sharply. At constant 2024 prices, colour cosmetics also witnessed a decline in retail value sales. The reduced u ... Read More
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Premium Beauty and Personal Care in Ireland
Premium beauty and personal care in Ireland saw strong value sales rises in 2024, driven by consumers trading up for high-performance, wellness-focused and personalised products. As inflation eased, shoppers felt more confident spending on quality over quantity - particularly in skin care, fragrance ... Read More
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Colour Cosmetics in Turkey
Colour cosmetics in Turkey recorded dynamic retail current value growth in 2024, driven by several key factors beyond strong inflationary pressure on prices. For example, as consumers returned to the workplace and social events and out-of-home lifestyles in the post-COVID-19 period, there were more ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
Mass beauty and personal care products saw continued current value growth in Saudi Arabia in 2024. The segment’s expansion was fuelled by a mix of rising disposable income, a youthful population influenced by social media, and an increasing emphasis on personal grooming and self-care amongst consume ... Read More
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Premium Beauty and Personal Care in Serbia
Premium beauty and personal care in Serbia registered healthy current value growth in 2024. With inflation easing, this supported value growth. As such, consumers with higher disposable incomes were willing to invest in luxury beauty products for their perceived quality and effectiveness. Premium br ... Read More
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Colour Cosmetics in the Philippines
Colour cosmetics continued to witness dynamic growth in the Philippines as social lifestyles became more heavily embedded in the post-pandemic era. Consumers are paying more attention to their appearance as they spend time socialising. Double-digit growth was seen in retail volume and value terms re ... Read More
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Mass Beauty and Personal Care in Croatia
Mass beauty and personal care maintained stable growth in Croatia in 2024, thanks to strong baseline demand from price-sensitive consumers. Indeed, despite the accelerating premiumisation trends seen across various categories, mass beauty and personal care retains a large consumer base. While more a ... Read More
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Premium Beauty and Personal Care in Colombia
Premium beauty and personal care outperformed mass counterparts in 2024. Growth was driven by the dynamism of premium skin care, particularly sun care and moisturisers, which are increasingly incorporating premium ingredients known for their effectiveness, often using concentrated formulations to en ... Read More
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