Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Premium Beauty and Personal Care in Serbia
Premium beauty and personal care in Serbia registered healthy current value growth in 2024. With inflation easing, this supported value growth. As such, consumers with higher disposable incomes were willing to invest in luxury beauty products for their perceived quality and effectiveness. Premium br ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
Mass beauty and personal care products saw continued current value growth in Saudi Arabia in 2024. The segment’s expansion was fuelled by a mix of rising disposable income, a youthful population influenced by social media, and an increasing emphasis on personal grooming and self-care amongst consume ... Read More
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Colour Cosmetics in Turkey
Colour cosmetics in Turkey recorded dynamic retail current value growth in 2024, driven by several key factors beyond strong inflationary pressure on prices. For example, as consumers returned to the workplace and social events and out-of-home lifestyles in the post-COVID-19 period, there were more ... Read More
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Premium Beauty and Personal Care in Ireland
Premium beauty and personal care in Ireland saw strong value sales rises in 2024, driven by consumers trading up for high-performance, wellness-focused and personalised products. As inflation eased, shoppers felt more confident spending on quality over quantity - particularly in skin care, fragrance ... Read More
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Colour Cosmetics in Slovenia
Colour cosmetics has been hit particularly hard by recent inflationary pressures in Slovenia and the resulting significant price increases, which, although more moderate, still persisted in 2024. The category is dominated by mass-market products, which saw slower growth than their premium counterpar ... Read More
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Premium Beauty and Personal Care in Argentina
Premium beauty and personal care in Argentina registered exponential retail current value growth in 2024, driven exclusively by very high inflation rates. In retail volume terms, sales declined. Unlike in previous economic crises, in 2024 even high-income consumers were affected, which negatively im ... Read More
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Colour Cosmetics in Romania
Colour cosmetics in Romania witnessed a slowdown in value growth due to weaker unit price growth. Demand for colour cosmetics has remained strong since the COVID-19 pandemic. Consumers are keen to invest in new make-up and experiment with new looks. Price sensitivity is shaping demand patterns in 20 ... Read More
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Premium Beauty and Personal Care in Guatemala
In 2024, sales of premium beauty and personal care products in Guatemala continued to expand in current value terms. Although retail value remains significantly below that of mass-market offerings - owing to income constraints affecting a large portion of the population - wealthier consumers are cle ... Read More
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Mass Beauty and Personal Care in Thailand
Mass beauty and personal care witnessed strong current value growth in 2024, despite facing challenges from the weak economic environment in Thailand. Consumption is heavily supported by sales of personal care products, where price and affordability are key factors in the purchasing decision. Thai c ... Read More
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Mass Beauty and Personal Care in Italy
Mass beauty and personal care saw moderate growth in 2024 despite the slowdown in inflation, which gave consumers more economic power. The category was strengthened by some consolidated and commoditised categories, such as deodorants and sun protection, which recorded positive performances thanks to ... Read More
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Beauty and Personal Care in Vietnam
Sales of beauty and personal care in Vietnam saw strong and steady growth in current value terms in 2024, driven by rising disposable incomes, stronger digital engagement, and evolving consumer preferences. The expansion of e-commerce and social commerce, particularly TikTok Shop and livestream shop ... Read More
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Colour Cosmetics in Hong Kong, China
Demand for colour cosmetics in Hong Kong continued to recover in 2024, although both retail volume and value sales remained significantly lower than pre-pandemic levels. Nevertheless, greater mobility outside of the home, including socialising, has helped drive up interest in these products, particu ... Read More
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Premium Beauty and Personal Care in Colombia
Premium beauty and personal care outperformed mass counterparts in 2024. Growth was driven by the dynamism of premium skin care, particularly sun care and moisturisers, which are increasingly incorporating premium ingredients known for their effectiveness, often using concentrated formulations to en ... Read More
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Mass Beauty and Personal Care in Croatia
Mass beauty and personal care maintained stable growth in Croatia in 2024, thanks to strong baseline demand from price-sensitive consumers. Indeed, despite the accelerating premiumisation trends seen across various categories, mass beauty and personal care retains a large consumer base. While more a ... Read More
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Premium Beauty and Personal Care in Uzbekistan
Premium beauty and personal care in Uzbekistan registered both healthy current and constant value growth in 2024. This was in spite of continuing high inflation, due to factors such as increased import prices and local currency devaluation. Premium brands continued to introduce advanced formulations ... Read More
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Mass Beauty and Personal Care in Denmark
The Danish economy continued improving in 2024, experiencing lower inflation than in previous years and leading to a consumer shift away from mass beauty and personal care. This positive turn, together with interest rate reductions, increasing real wages, and stronger consumer confidence, led to gre ... Read More
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Beauty and Personal Care in Singapore
In Singapore, beauty and personal care saw solid retail current value growth in 2024. However, several categories saw a slowdown in the rate of increase, as Singaporeans faced challenges from inflation and increased living costs. In response, some consumers adjusted their lifestyle, shifting overall ... Read More
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Beauty and Personal Care in Croatia
Beauty and personal care maintained positive growth in Croatia in 2024, with volume sales higher than seen in 2023, while value sales were lower than seen in the previous year. This dynamic is due to inflationary pressures easing, thus reducing prices and boosting consumer spending power. On the oth ... Read More
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Premium Beauty and Personal Care in Croatia
Premium beauty and personal care saw a positive performance in Croatia in 2024, with value stronger than seen in mass options due to the higher prices of premium products. Indeed, despite ongoing price sensitivity among local consumers, there remains an affluent niche of consumers who continue to op ... Read More
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Mass Beauty and Personal Care in Uzbekistan
Mass beauty and personal care registered both healthy current and constant value growth in Uzbekistan in 2024. This was in spite of continuing high inflation,, due to currency depreciation, and a hike in import taxes. While premium registered higher value growth, mass continued to account for signif ... Read More
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Mass Beauty and Personal Care in Belgium
Retail value sales of mass beauty and personal care rose in current terms in Belgium in 2024. In the context of high prices, consumers proved quite conservative in their spending. In this environment, mass beauty and personal care brands managed to outperform their premium counterparts. The performa ... Read More
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Colour Cosmetics in Azerbaijan
Value sales of colour cosmetics increased in current value terms in Azerbaijan in 2024. This reflects the stabilisation of supply chains and a slowdown in inflation. Eye make-up was the largest category, supported by cultural preferences, whereby the expressiveness of the eyes is highly valued. Masc ... Read More
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Premium Beauty and Personal Care in Bosnia and Herzegovina
Premium beauty and personal care in Bosnia and Herzegovina registered healthy value growth in 2024, With inflation easing, this supported value growth. That being said, mass still accounted for significantly more value sales. There was growing demand for premium offerings in skin care, such as acne ... Read More
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Colour Cosmetics in Vietnam
Sales of colour cosmetics saw strong growth in current value terms in 2024, driven by the increasing influence of younger Vietnamese consumers who are highly engaged with social media. Platforms like TikTok have played a crucial role in shaping beauty trends, with viral make-up techniques and produc ... Read More
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Beauty and Personal Care in Dominican Republic
Sales of beauty and personal care maintained healthy grown in the Dominican Republic in 2024, in both value and volume terms. Indeed, in 2024, the Dominican economy showed a favourable performance and, according to figures from the Central Bank of the Dominican Republic, GDP growth was close to 5%, ... Read More
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