Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Colour Cosmetics in Colombia
Colour cosmetics maintained dynamic current value growth in 2024. Mass colour cosmetics outperformed premium, achieving high double-digit increases thanks to the ""affordable indulgence” trend amidst economic uncertainty. This category is fashionable and sensitive to shifts in consumer behaviour, pr ... Read More
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Premium Beauty and Personal Care in Vietnam
Sales of premium beauty and personal care saw strong growth in current value terms in 2024. Rising disposable incomes and an expanding middle- and upper-class consumer base fuelled demand for higher-quality, results-driven products. Consumers are increasingly prioritising self-care and skin care rou ... Read More
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Mass Beauty and Personal Care in Colombia
Mass beauty and personal care in Colombia exhibited healthy growth in 2024. This growth was partly driven by the inflationary environment, which prompted strong promotional activities that discouraged trading down. Local consumers took advantage of available options without compromising on quality, ... Read More
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Colour Cosmetics in Bosnia and Herzegovina
Colour cosmetics was one off the best performing beauty and personal care products in Bosnia and Herzegovina in 2024, registering both healthy current value and volume growth. Affordability, as well as continuing innovation, supported growth. Innovation included increasing possibility for customisat ... Read More
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Beauty and Personal Care in Japan
Beauty and personal care continued to see retail current value growth in Japan in 2024, with different growth factors observed in the premium and mass segments. Premium beauty and personal care grew due to department stores strengthening their beauty portfolios, and also the entry and category expan ... Read More
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Colour Cosmetics in Mexico
Although colour cosmetics recorded growth in retail volume and current value terms in 2024, this growth was slower compared to that seen in the previous year. In an uncertain economic context due to the presidential elections, among other factors, many consumers in Mexico prioritised their purchases ... Read More
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Colour Cosmetics in the Netherlands
Retail value sales of colour cosmetics increased in 2024, supported by strong growth in facial make-up and high single-digit growth in lip products. This performance was underpinned by rising consumer interest in beauty, particularly relating to complexion, skin tone, and achieving a blemish-free lo ... Read More
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Colour Cosmetics in Ecuador
Colour cosmetics saw strong current value growth in Ecuador in 2024. Despite the challenging economic context in Ecuador, the category performed exceptionally well. Its success can be attributed in significant part to the emergence of new retail channels, such as Fybeca Beauty, which have made beaut ... Read More
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Premium Beauty and Personal Care in the Netherlands
Retail value sales of premium beauty and personal care products in the Netherlands registered strong growth in 2024, outperforming the mass segment despite ongoing concerns about inflation and pressure on household spending. This resilience is linked to the evolving perception of premium products as ... Read More
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Colour Cosmetics in Hungary
Value sales of colour cosmetics increased in Hungary in 2024, with eye makeup remaining the largest category. However, lip products were the most dynamic category, recording a double-digit uplift in retail value sales. The lipstick effect fuelled strong demand for lip products. The lipstick effect r ... Read More
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Colour Cosmetics in Japan
In 2024, colour cosmetics in Japan continued its recovery trend in retail current value terms, which has been ongoing since the pandemic. However, sales remained below the level seen before the pandemic, in 2019. Notable polarisation in pricing emerged within the category in the past few years, with ... Read More
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Premium Beauty and Personal Care in China
In 2024, premium beauty and personal care in China saw a notable retail current value decline – a sharper decline compared with mass beauty and personal care, primarily due to the economic downturn. Consumers increasingly opted for more affordable alternatives as they sought to manage their spending ... Read More
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Colour Cosmetics in Poland
In 2024, colour cosmetics maintained momentum, although the slowdown in price inflation slightly tempered overall current value growth. The category remains dynamic and full of potential, with a wide array of brands catering to diverse consumer groups, from teenagers seeking bold looks to adults pri ... Read More
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Colour Cosmetics in France
In 2024, colour cosmetics in France continued to feel the impact of the rising less-is-more trend, as local consumers increasingly embraced natural, fussy and uncomplicated looks. Natural beauty remains extremely important to all ages of French cosmetic users, who are prepared to pay for quality pro ... Read More
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Mass Beauty and Personal Care in Spain
Mass beauty and personal care saw current value growth in Spain in 2024. The challenging economic conditions and economic uncertainty prevailing in the latter part of the review period encouraged many Spanish consumers to shift from premium ranges to mass products and from medium range products to p ... Read More
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Colour Cosmetics in Chile
Colour cosmetics in Chile recorded double-digit current value growth in 2024, in line with the previous year’s performance. This performance was mainly driven by a further rise in unit prices, while overall demand fell. Nevertheless, some areas of colour cosmetics performed more positively in volume ... Read More
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Premium Beauty and Personal Care in Spain
Premium beauty and personal care saw current value growth in Spain in 2024 despite the constraining effect of economic uncertainty and pressure on consumers’ disposable incomes. In the latter part of the review period, inflationary pressures led to high unit prices against a backdrop of lower consum ... Read More
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Colour Cosmetics in Spain
Colour cosmetics saw current value growth in Spain in 2024 despite the impact of high interest rates, inflation and political uncertainty on consumers’ spending power and confidence. The rise in sales was slower than in the previous year, partly as a result of the moderation of prices in the categor ... Read More
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Mass Beauty and Personal Care in the Netherlands
Retail value sales of mass beauty and personal care products in the Netherlands continued to grow in 2024, although the category’s performance was outpaced by the premium segment. While mass beauty and personal care still represents a significantly larger overall value share compared to premium, mid ... Read More
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Colour Cosmetics in China
Colour cosmetics in China saw a negligible increase in retail current value sales in 2024. Considering the stagnation of China’s macroeconomic situation, the consumption confidence of local consumers was also impacted. Uncertainty over future incomes, and asset depreciation due to real estate price ... Read More
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Premium Beauty and Personal Care in South Korea
Although it saw a slightly slower growth rate than mass beauty and personal care, premium beauty and personal care maintained solid retail current value growth in South Korea in 2024, and also experienced faster growth in this year compared with the previous year. However, the overall trend remained ... Read More
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Beauty and Personal Care in Spain
Beauty and personal care saw growth in both value and volume terms in Spain in 2024. While Spanish economic indicators showed better numbers than in the previous years, the prices of basic goods and interest rates remained higher than at the beginning of the review period. This resulted in Spaniards ... Read More
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Mass Beauty and Personal Care in France
Mass beauty and personal care in France saw a polarised performance in 2024, with basic cheaper products performing better than middle-of-the-range products which have struggled to see growth. The premiumisation trend has not helped mass beauty products and nor has the introduction of the third part ... Read More
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Premium Beauty and Personal Care in Mexico
Premium beauty and personal care in Mexico continued to experience dynamic growth in 2024, despite the country's challenging macroeconomic conditions. Nonetheless, growth was slightly slower than in 2023. This slowdown was attributed to factors such as high inflation and economic uncertainty stemmin ... Read More
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Mass Beauty and Personal Care in Mexico
Mass beauty and personal care saw slower growth in current value terms in 2024 compared to 2023. Despite this slowdown, the category still saw healthy growth. Economic results were below expectations in 2024, primarily due to the uncertainty generated by the elections, but despite this, consumers on ... Read More
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