Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Premium Beauty and Personal Care in Uruguay
Retail current value sales of premium beauty and personal care surged in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchase ... Read More
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Premium Beauty and Personal Care in Ukraine
Premium beauty and personal care saw strong current value growth in Ukraine in 2024. Premium beauty and personal care performed above the market average in the country, though sales remained far behind those of the mass segment in actual terms. The economic impact of war has led to unfavourable cond ... Read More
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Premium Beauty and Personal Care in Pakistan
Premium beauty and personal care recorded further growth in 2024, despite macroeconomic challenges, including high inflation and currency devaluation, as affluent consumers continued to seek efficacy, status, and luxury, especially in categories such as fragrances and skin care. Euromonitor Internat ... Read More
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Mass Beauty and Personal Care in Pakistan
Value sales of mass beauty and personal care rose in 2024 primarily due to inflation and consumers trading down from premium brands amid economic uncertainty. The mass segment benefited from value-conscious purchasing, particularly in categories like bar soaps, skin care creams, and hair oils. Many ... Read More
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Colour Cosmetics in Pakistan
Growth of colour cosmetics in 2024 was supported by persistent inflation and rising prices, as well as increasing demand for multifunctional and halal-certified products. Consumers increasingly sought value-for-money colour cosmetics, including BB creams with SPF, and products tailored to local need ... Read More
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Beauty and Personal Care in Uruguay
The rate of growth in retail current value sales of beauty and personal care in Uruguay accelerated sharply in 2024. A key factor driving growth was the decrease in cross-border shopping by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. ... Read More
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Colour Cosmetics in Canada
Value sales of colour cosmetics increased in 2024, despite ongoing economic challenges and rising living costs in key areas such as groceries and housing. However, these pressures did lead to price sensitivity, with a heightened focus on value and promotional offers. Paradoxically, this environment ... Read More
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Colour Cosmetics in Serbia
Colour cosmetics was one of the best performing beauty and personal care products in Serbia in 2024, registering both healthy current value and volume growth. Affordability, as well as continuing innovation, supported growth. In addition, influencers on social media are playing an increasing role in ... Read More
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Mass Beauty and Personal Care in Switzerland
Mass beauty and personal care in Switzerland posted positive retail current value growth in 2024, only marginally slower than in 2023. The higher cost of living, exacerbated by high unit prices, benefited the demand for mass beauty and personal care products among local consumers. Against this backg ... Read More
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Mass Beauty and Personal Care in Greece
In 2024, value sales of mass beauty and personal care products in Greece recorded an increase. However, a significant regulatory change at the beginning of 2024 required a 30% reduction in supplier discounts to retailers, particularly supermarkets. This change led to a decrease in retail prices, sig ... Read More
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Mass Beauty and Personal Care in Canada
Value sales of mass beauty and personal care in Canada increased in 2024, despite ongoing economic challenges. Areas including mass deodorants, skin care and bath and shower performed well, while others, including mass baby and child-specific products and mass fragrances, struggled. Mass bath and sh ... Read More
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Beauty and Personal Care in Lebanon
Lebanon continued to be impacted by elevated inflation in 2024 which led to a sharp rise in the cost of living. High unemployment and a lack of trust in the local currency and the local banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential ... Read More
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Beauty and Personal Care in Sri Lanka
Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ... Read More
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Mass Beauty and Personal Care in Serbia
Mass beauty and personal care still accounted for significantly more value sales than premium in Serbia in 2024. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also contin ... Read More
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Colour Cosmetics in Saudi Arabia
Colour cosmetics saw current value growth in Saudi Arabia in 2024. Retailers offering colour cosmetics in Saudi Arabia are facing notable challenges as the retail landscape evolves. Rising operational costs and the increasing need for digital integration are driving conventional outlets to modernise ... Read More
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Mass Beauty and Personal Care in Israel
While mass beauty and personal care in Israel registered another impressive performance in current value sales terms in 2024, growth was moderately slower than in 2023. This was partly because pricing pressures eased somewhat as the recent spike in inflation gradually receded. Furthermore, weakened ... Read More
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Premium Beauty and Personal Care in Turkey
In 2024, premium beauty and personal care in Turkey registered dynamic growth in retail current value sales, albeit enhanced by very high inflationary pressure on prices. Skin care was the best seller in premium beauty and personal care in retail value sales terms in 2024, supported by growing conce ... Read More
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Mass Beauty and Personal Care in North Macedonia
Value sales of mass beauty and personal care increased in 2024 due to robust demand from price-sensitive shoppers, particularly amid the ongoing impact of inflation. Mass colour cosmetics was the largest and most dynamic category during 2024. This growth was primarily driven by the ongoing influence ... Read More
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Premium Beauty and Personal Care in the Philippines
Premium beauty and personal care products in the Philippines continued to see dynamic growth in current value terms in 2024, although it still accounts for a relatively small share of sales in most categories. Urbanisation is creating new job opportunities and expanding the country’s middle income e ... Read More
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Premium Beauty and Personal Care in Saudi Arabia
Premium beauty and personal care products witnessed growth in Saudi Arabia in 2024 due to rising disposable incomes, growing interest in beauty and wellness, and increased demand for high-quality solutions targeting specific concerns. Furthermore, the influence of social media, global beauty trends, ... Read More
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Premium Beauty and Personal Care in Italy
Premium beauty and personal care saw another year of strong growth in current value terms in 2024. The easing of inflationary pressures compared to the previous two years had a positive impact on consumer purchasing power and encouraged them to make more indulgent choices, dedicating more resources ... Read More
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Deodorants in Malaysia
In 2024, deodorants in Malaysia posted its strongest retail volume and current value growth rates of the review period. The growth in retail current value sales remained faster than the increases in retail volume sales at the end of the review period. This was partly due to inflationary pressure on ... Read More
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Mass Beauty and Personal Care in the Philippines
The Philippines has a vast population that opts for mass beauty and personal care products since these are the most affordable options. Even though urbanisation and the stronger economy is expanding the middle-classes in the Philippines, the majority of households are low-income and require cheaper ... Read More
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Mass Beauty and Personal Care in Ireland
Mass beauty and personal care in Ireland rose in current value terms in 2024, even as inflation eased significantly compared to 2023. With price pressure softening, local consumers felt more confident returning to regular purchasing habits, especially for everyday essentials. Affordable favourites l ... Read More
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Beauty and Personal Care in Ethiopia
Sales of beauty and personal care in Ethiopia rose substantially in 2024 in current value terms and somewhat more moderately in volume terms. The overall growth of the market was shaped by a mixture of rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. ... Read More
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