Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Mass Beauty and Personal Care in China
After seeing low growth in 2023, mass beauty and personal care in China saw a slight retail current value decline in 2024. Considering the stagnation of China’s macroeconomic situation, the consumption confidence of local consumers was also impacted. Uncertainty over future income, and asset depreci ... Read More
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Beauty and Personal Care in the US
In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volum ... Read More
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Beauty and Personal Care in France
Beauty and personal care in France saw some polarisation in 2024. Though inflation has subsided, many prices have yet to fall, helping to maintain value growth in some areas. Premium products performed well overall, while basic mass products gained ground thanks to their value-for-money off. Mid-pri ... Read More
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Premium Beauty and Personal Care in France
Premium beauty and personal care in France continued to post a strong performance in 2024, with mostly positive value growth alongside positive volume growth for several subcategories. Premiumisation is accelerating, as is the increased use of technical and functional ingredients in many products wh ... Read More
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Mass Beauty and Personal Care in South Korea
In 2024, mass beauty and personal care in South Korea saw a solid increase in retail current value terms. Value growth within mass beauty and personal care also outpaced that of premium beauty and personal care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beau ... Read More
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Colour Cosmetics in Slovakia
Colour cosmetics in Slovakia maintained strong growth in 2024, though the pace slowed compared with the previous year. This performance is driven by a marked premiumisation trend and continuous product innovation, while lower inflation has helped soften the impact of unit price increases, thereby su ... Read More
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Colour Cosmetics in Finland
Although value growth of colour cosmetics in Finland slowed down in 2024, it remained positive. While in 2023 mass products drove sales growth, in 2024 the rates of mass and premium products were on par, indicating that Finnish consumers have become willing to start spending more on colour cosmetics ... Read More
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Mass Beauty and Personal Care in Poland
Mass beauty and personal care in Poland continued to experience steady growth in 2024. With the rising cost of living, many Poles are seeking opportunities to save money. Mass beauty and personal care products are also becoming increasingly accessible, both through brick-and-mortar outlets and onlin ... Read More
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Beauty and Personal Care in Taiwan
Beauty and personal care witnessed weaker volume and value growth over 2024. The Taiwanese economy slowed in the second half of 2024, with domestic spending falling amid rising costs of living and tighter restrictions on housing loan programs. The high cost of living in Taiwan continued to exert pre ... Read More
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Colour Cosmetics in the US
Colour cosmetics in the US saw current value growth slow to the low single-digits in 2024. Its overall performance was most negatively impacted by the decline witnessed in the mass segment, while its premium counterpart saw mid-single-digit growth. Notably, consumer spending was stretched across bea ... Read More
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Premium Beauty and Personal Care in Poland
Premium beauty and personal care products in Poland continued to outpace mass counterparts in 2024, demonstrating greater resilience amidst economic pressures. This trend largely stemmed from heightened health awareness and a mindset shift toward recognising skin and body care as integral to overall ... Read More
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Colour Cosmetics in Bulgaria
In 2024, colour cosmetics in Bulgaria witnessed slower value growth as price inflation subsided compared to the previous year. Nonetheless, value growth remained buoyant even in real terms, as average prices continued to rise. Consumer demand for colour cosmetics remains robust, as consumers place a ... Read More
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Colour Cosmetics in Taiwan
Due to the strong influence of K-Pop in Taiwan, younger generations are keen to follow South Korean styles of colour cosmetics and fashion. Travel behaviour also has a strong influence on the origin of colour cosmetics, with Japan and South Korea ranking among the top three travel destinations for T ... Read More
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Colour Cosmetics in South Korea
Colour cosmetics saw moderate growth in retail current value terms in South Korea in 2024, with sales increasing across all the main categories. Although both premium and mass products saw growth in this category, it was super premium products which saw a particularly strong performance. For instanc ... Read More
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Colour Cosmetics in the Czech Republic
Value sales of colour cosmetics saw healthy value growth in the Czech Republic in 2024, with volume sales also positive. Demand is being highly supported by stronger out-of-home activities and lifestyles, which have resumed following the era of the pandemic. Based on industry feedback, Czech women v ... Read More
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Premium Beauty and Personal Care in the Czech Republic
Value sales of premium beauty and personal care maintained positive growth in the Czech Republic in 2024, with trends notably driven by social media such as Instagram and TikTok. Indeed, social media platforms are increasingly influential in promoting premium beauty and personal care products, with ... Read More
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Mass Beauty and Personal Care in the Czech Republic
Value sales of mass beauty and personal care maintained a steady performance over 2024 in the Czech Republic. This was supported by the stabilisation of prices in light of the falling inflation levels, alongside a high level of promotions among mass brands. Czech consumers are historically price sen ... Read More
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Beauty and Personal Care in the Czech Republic
Beauty and personal care in the Czech Republic inched back into marginal volume growth in 2024, while value growth remains positive, albeit at lower levels than seen over the past two years. This is related to lowering inflation, which has dropped significantly from highs of 15.1% in 2022 and 10.67 ... Read More
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Beauty and Personal Care in Honduras
Sales of beauty and personal care rose in 2024 during a year in which the Honduran economy registered growth of 3.6%, and inflation reached 3.9%, according to reports from the Central Bank of Honduras (BCH). Although inflationary pressures were lower than in the previous two years, the accumulated c ... Read More
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Mass Beauty and Personal Care in Bolivia
Mass beauty and personal care products experienced rapid growth in current value terms in Bolivia in 2024, largely driven by widespread price increases across the country. The ongoing scarcity of US dollars and the high fees incurred when paying suppliers have resulted in higher costs for businesses ... Read More
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Premium Beauty and Personal Care in Bolivia
Premium beauty and personal care experienced only modest growth in current value sales in Bolivia in 2024, largely due to a rise in selling prices. This was attributable to financial pressures resulting from the shortage of US dollars in the country, which directly impacted import costs. Since premi ... Read More
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Colour Cosmetics in Bolivia
The colour cosmetics market in Bolivia experienced modest growth in current value terms in 2024, primarily driven by rising prices. As a category dominated by imported products, it has been heavily affected by the increasing cost of foreign currency and high financial intermediation fees for interna ... Read More
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Health and Beauty Specialists in South Africa
Health and beauty specialists saw strong current value growth in South Africa in 2024. Beauty specialist retailers continue to face intensified competition from department stores and health and personal care stores, which are leveraging their strong value chains to offer more diversified private lab ... Read More
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Health and Beauty Specialists in Germany
Value sales of beauty specialists Germany continued to recover in 2024, although growth was slower compared to the previous year. For many channel players, investing in an omnichannel presence and using new technologies remains an increasing focus. In June 2024, leading beauty specialist Parfümerie ... Read More
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Health and Beauty Specialists in Morocco
In 2024, beauty specialist retailers in Morocco continued to expand their footprint, driven by improving economic conditions and shifting consumer preferences. Demand for natural and organic beauty products has risen significantly, with many shoppers seeking formulations that include indigenous ingr ... Read More
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