Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Mass Beauty and Personal Care in Indonesia
Value sales of mass beauty and personal care products in Indonesia saw a notable double-digit retail current value increase in 2024, reflecting their affordability and widespread appeal amongst the majority of the population. These products are particularly popular due to their accessibility and abi ... Read More
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Premium Beauty and Personal Care in Indonesia
Premium beauty and personal care in Indonesia experienced single-digit retail current value growth in 2024, despite economic uncertainties. The main consumer group for premium products is higher-income consumers from major cities, who are generally less affected by lower consumer confidence. Consume ... Read More
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Colour Cosmetics in Indonesia
Colour cosmetics in Indonesia showcased healthy growth in 2024, driven by double-digit retail current value increases in categories such as eye make-up, facial make-up, and lip products. This growth was underpinned by a new generation of young Indonesians who are increasingly interested in beauty an ... Read More
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Premium Beauty and Personal Care in Egypt
Premium beauty and personal care in Egypt experienced a significant decline in volume terms in 2024, primarily due to a sharp increase in prices, which rose by over 40% across several phases. This price hike followed the devaluation of the Egyptian pound in March 2024, when the currency lost more th ... Read More
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Beauty and Personal Care in Pakistan
The strong performance of beauty and personal care in Pakistan in 2024 in value terms reflected inflationary pressures, premiumisation in select categories, and a recovery in discretionary spending. While volume growth remained moderate in the year, consumers increasingly prioritised value-for-money ... Read More
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Colour Cosmetics in Egypt
Colour cosmetics in Egypt saw a decline in volume sales in 2024, largely due to a series of substantial price increases. Prices have surged by over 40%, following even steeper rises after local currency devaluation in March. These ongoing price increases have placed considerable strain on local cons ... Read More
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Colour Cosmetics in Uruguay
Retail current value sales of colour cosmetics continued to surge in Uruguay during 2024. A key factor behind this was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be ... Read More
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Mass Beauty and Personal Care in Ukraine
Mass beauty and personal care saw current value growth in Ukraine in 2024. The mass segment is key to sales of beauty and personal care in the country, especially given the increased price sensitivity resulting from the war. Hair care was the largest category in mass beauty and personal care in Ukra ... Read More
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Mass Beauty and Personal Care in Uruguay
Having declined in 2023, retail current value sales of mass beauty and personal care rebounded strongly in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. T ... Read More
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Beauty and Personal Care in Egypt
In 2024, beauty and personal care in Egypt presented a complex picture of current value growth and volume decline, heavily influenced by the nation's challenging economic landscape. Soaring inflation, reaching 26.5% in 2024, and the dramatic devaluation of the Egyptian pound in March 2024 (losing ov ... Read More
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Premium Beauty and Personal Care in Pakistan
Premium beauty and personal care recorded further growth in 2024, despite macroeconomic challenges, including high inflation and currency devaluation, as affluent consumers continued to seek efficacy, status, and luxury, especially in categories such as fragrances and skin care. Euromonitor Internat ... Read More
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Premium Beauty and Personal Care in Ukraine
Premium beauty and personal care saw strong current value growth in Ukraine in 2024. Premium beauty and personal care performed above the market average in the country, though sales remained far behind those of the mass segment in actual terms. The economic impact of war has led to unfavourable cond ... Read More
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Premium Beauty and Personal Care in Uruguay
Retail current value sales of premium beauty and personal care surged in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchase ... Read More
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Mass Beauty and Personal Care in Egypt
Mass beauty and personal care in Egypt experienced growth in both volume and value terms in 2024, outperforming the premium segment. This shift was primarily driven by the country’s challenging economic conditions, including a 26.5% inflation rate. Prices rose by over 30% compared to the previous ye ... Read More
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Colour Cosmetics in Ukraine
Colour cosmetics saw dynamic current value growth in Ukraine in 2024. Part of this dynamism was generated by rising prices, but other growth factors were also visible. One of the key trends witnessed amongst Gen Z consumers was a desire to avoid very bright make-up and a move towards a more natural ... Read More
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Beauty and Personal Care in Uruguay
The rate of growth in retail current value sales of beauty and personal care in Uruguay accelerated sharply in 2024. A key factor driving growth was the decrease in cross-border shopping by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. ... Read More
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Mass Beauty and Personal Care in Pakistan
Value sales of mass beauty and personal care rose in 2024 primarily due to inflation and consumers trading down from premium brands amid economic uncertainty. The mass segment benefited from value-conscious purchasing, particularly in categories like bar soaps, skin care creams, and hair oils. Many ... Read More
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Colour Cosmetics in Pakistan
Growth of colour cosmetics in 2024 was supported by persistent inflation and rising prices, as well as increasing demand for multifunctional and halal-certified products. Consumers increasingly sought value-for-money colour cosmetics, including BB creams with SPF, and products tailored to local need ... Read More
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Beauty and Personal Care in Canada
In 2024, beauty and personal care in Canada recorded an increase in current value growth. However, consumers were navigating the higher cost of living, with many focusing on obtaining the best value for money. As a result, many consumers adopted a thoughtful approach to their purchases, combining pr ... Read More
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Beauty and Personal Care in Ethiopia
Sales of beauty and personal care in Ethiopia rose substantially in 2024 in current value terms and somewhat more moderately in volume terms. The overall growth of the market was shaped by a mixture of rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. ... Read More
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Mass Beauty and Personal Care in Greece
In 2024, value sales of mass beauty and personal care products in Greece recorded an increase. However, a significant regulatory change at the beginning of 2024 required a 30% reduction in supplier discounts to retailers, particularly supermarkets. This change led to a decrease in retail prices, sig ... Read More
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Colour Cosmetics in Serbia
Colour cosmetics was one of the best performing beauty and personal care products in Serbia in 2024, registering both healthy current value and volume growth. Affordability, as well as continuing innovation, supported growth. In addition, influencers on social media are playing an increasing role in ... Read More
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Colour Cosmetics in Canada
Value sales of colour cosmetics increased in 2024, despite ongoing economic challenges and rising living costs in key areas such as groceries and housing. However, these pressures did lead to price sensitivity, with a heightened focus on value and promotional offers. Paradoxically, this environment ... Read More
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Mass Beauty and Personal Care in Ireland
Mass beauty and personal care in Ireland rose in current value terms in 2024, even as inflation eased significantly compared to 2023. With price pressure softening, local consumers felt more confident returning to regular purchasing habits, especially for everyday essentials. Affordable favourites l ... Read More
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Mass Beauty and Personal Care in the Philippines
The Philippines has a vast population that opts for mass beauty and personal care products since these are the most affordable options. Even though urbanisation and the stronger economy is expanding the middle-classes in the Philippines, the majority of households are low-income and require cheaper ... Read More
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