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Retail Tissue in Israel

Publisher Euromonitor International
Published Apr 17, 2026
Length 39 Pages
SKU # EP21132385

Description

Retail tissue in Israel delivered modest value growth of 6% in 2025 to reach ILS1.8 billion, while volume sales grew by 2% to 77,308 tonnes, a notable improvement on 2024’s softer growth, but still below pre-pandemic momentum. This performance was shaped by ongoing inflationary pressures and elevated production costs, especially for pulp, energy and logistics, while price growth moderated compared to prior years, reflecting a stabilising but still cautious consumer environment. In this context,...

Euromonitor International's Retail Tissue in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Retail Tissue in Israel
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL TISSUE IN ISRAEL
Key Data Insights
2025 Developments
Lily Elevates Value with Premium Launches as Price Sensitivity Persists
Key Industry Trends
CHART 1 Key Industry Trends for Retail Tissue
Industry Performance
CHART 2 Lily Launches Limited-Edition Premium Toilet Paper to Elevate Value
Kleenex Builds Loyalty with Packaging Upgrades Amid Competition
CHART 3 Kleenex Refreshes Packaging to Reinforce Quality and Brand Trust
Toilet Paper Maintains Dominance as Paper Towels Lead Growth
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Branded Players to Boost Promotions as Private Label Gains Ground
Toilet Paper to Remain Dominant as Paper Towels Accelerate Gains
CHART 7 Analyst Insight for Retail Tissue
Sustainability Messaging and Pack Upgrades Will Sharpen Brand Competition
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Kimberly-Clark Israel Ltd Sustains Lead as Rivals Hold Steady
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Discounters Extend Leadership as Affordability Shapes Purchasing Patterns
Retail E-Commerce Gains Traction with Bulk Buying and Convenience
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Retail Tissue
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Retail Tissue
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Tissue and Hygiene
CHART 21 Private Label Nappies/Diapers Remain Widely Available and Promotion-Led
CHART 22 Huggies Reduces Pack Size of Wipes as Part of Shrinkflation Strategy
CHART 23 Modibodi Expands Reusuable Menstrual Underwear Range
CHART 24 Value Sales 2020-2030
CHART 25 Value Sales by Category 2025
CHART 26 Analyst Insight for Tissue and Hygiene
CHART 27 Forecast Value Sales 2020-2030
CHART 28 Forecast Value Sales by Category 2025-2030
CHART 29 Company Shares 2025
CHART 30 Brand Shares 2025
CHART 31 Retail Channels 2020-2025
CHART 32 Economic Context for Tissue and Hygiene
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Tissue and Hygiene
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
TISSUE AND HYGIENE IN ISRAEL
Executive Summary
Price Sensitivity Drives Private Label Nappies/Diapers and Trade-Down Behaviour
Key Data Insights
Key Industry Trends
Industry Performance
Shrinkflation by Huggies Intensifies Consumer Focus on Value per Unit
Modibodi Expands Reusable Underwear, Promoting Sustainable Period Care
What's Next?
Discounters and E-Commerce Influence Value-Driven Purchasing Decisions
Nappies/Diapers/Pants to Sustain Value Lead within Hygiene
Private Label and Cost Efficiency Shape Future Business Models
Competitive Landscape
Kimberly-Clark Defends Lead as Smaller Players Gain Ground
Channels
Discounters Attract Routine Shoppers with Value on Essentials
Retail E-Commerce Expands for Bulk and Repeat Purchases
Economic Context
Consumer Context
Country Reports Disclaimer

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