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Digitalization in Retailing - Moving Beyond e-commerce

Digitalization in Retailing - Moving Beyond e-commerce

The aim of this ebook is to go beyond e-commerce marketing to further develop our understanding of how digitalization affects consumption patterns and business logic in a retail context. This ebook explores the challenges that face retailers in the future as they grapple with how to create meaningful experiences for their customers.


A QoS sensitive model for e-commerce customer behavior,C2C value creation: social anxiety and retail environment,Impulse buying tendencies among online shoppers in Sweden,Moving beyond and moving on,Need for touch and two-way communication in e-commerce,The digitization of health care retailing,Using rich media to motivate fair-trade purchase

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