Cigarettes in Morocco 2014 Description
ERC Group
Cigarettes in Morocco 2014
Summary
“Cigarettes in Morocco” is a new report by ERC that focuses on the changing smoking habits, competitive environment, economic developments and analyzes the implications that market realignments have had on top multinational companies.
Key Findings
- Higher consumer awareness of the health risks associated with smoking dark tobacco in unfiltered cigarettes, and a general trading-up by smokers have been cited as the reasons for the longer-term expansion in the filter section.
- Filter cigarettes account for over 70% of sales. This is in large part a reflection of the movement towards blond cigarettes. Although Morocco is traditionally a dark cigarette market, changing tastes have increased demand for blond varieties.
- Volumes are set to rise in 2023, equating to a 12.2% increase from 2013. Per capita growth will be more modest 2.0% above 2013 levels and moderate to high by African standards.
SynopsisThis qualitative report provides extensive and highly detailed overall and per capita consumption data on the Moroccan marketIt also includes:
- Consumption data, trends and market dynamics based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
- Detailed information such as market shares and recent developments of the manufacturers operating in the market.
- Market size, regulations, retail pricing, smoking population, production, trade and forecast data for 2015 to 2019.
Reasons To Buy- Get a detailed understanding of consumption in order to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities in the market, which will aid effective marketing planning.
- As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.