Cigarettes in Egypt 2014

Cigarettes in Egypt 2014

Summary

“Cigarettes in Egypt” is a new report by ERC that focuses on the changing smoking habits, competitive environment, economic developments and analyzes the implications that market realignments have had on top multinational companies.

Key Findings

• Per capita consumption rates in 2013 are 35.6% ahead of 1990 levels but have fallen by 14.4% since the peak of 2008. A further 6.6% fall is forecast for 2014.
• As of 2013, PMI was reporting that Marlboro claimed 7.3%, up 1.1 percentage points on 2012, while L&M claimed 13.1%, up 3.3 percentage points from 2012. Marlboro was credited by PMI with 75% of the premium segment in 2013.
• Despite the growth of the country's population which is expected to expand by 18.2% between 2013 and 2023, the cigarette market is forecast to end 2023 only 6.3% up on 2013 levels.

Synopsis

This qualitative report provides extensive and highly detailed overall and per capita consumption data on the Egyptian Market.It also includes:

• Consumption data, trends and market dynamics based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
• Detailed information such as market shares and recent developments of the manufacturers operating in the market.
• Market size, regulations, retail pricing, smoking population, production, trade and forecast data for 2015 to 2019.

Reasons To Buy

• Get a detailed understanding of consumption in order to align your sales and marketing efforts with the latest trends in the market.
• Identify the areas of growth and opportunities in the market, which will aid effective marketing planning.
• As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.
• The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
• Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.