GlobalAir Fryers Market - 2019-2026

GlobalAir Fryers Market - 2019-2026

Market Overview
The global Air Fryer market expected to reach $XX billion by 2026, at a CAGR of 7% during the forecast period. Due to a shift in consumer preferences and rising demand for the healthy and fat-free food coupled with an increasing number of households globally is expected to fuel the growth in global air fryer market.
Air fryers are kitchen appliances that fry food by circulating hot air using the convection mechanism. It is available both in digital and manual forms. Air fryer is an appliance used in the kitchen to cook fries and veggies by circulating the air around with the help of convection mechanism which makes the food crispy. Air-fried foods are a healthy alternative to deep-fried foods, thanks to their lower content of fat and calories. Instead of completely submerging the food in oil, air-frying requires just a tablespoon of oil to achieve a similar taste and texture to deep-fried foods.
The report covers all the major trends and drivers playing a key role in the growth of the Air Fryer market. Air Fryers market is segmented by Product Type, Technology, End-user and Region.
Market Dynamics
The global Air Fryer market growth is driven mainly due to rising health consciousness amongst people. Food fried in unstable or unhealthy oils can have several negative health effects. Consuming oily food can put people at a higher risk of developing diseases like diabetes, heart disease and obesity. According to the World Health Organization (WHO), in 2016, more than 1.9 billion adults aged 18 years and older were overweight. Of these, over 650 million adults were obese. Overall, about 13% of the world’s adult population (11% of men and 15% of women) was obese in 2016.
Air fryers are a healthy alternative to the traditional way of frying food in a pot of oil. For instance, using less than a tablespoon of oil or a couple of sprays of canola cooking spray, consumers can fry beef, chicken, fish, frozen food and vegetables. This helps consumers in reducing the intake of harmful oil and controls their diet. Therefore, with growing awareness about the benefits of air fryer and health consciousness among the consumers, global air fryer market is expected to grow significantly during the forecast period.
Moreover, factors such as rapid urbanization, growing disposable income, expanding the middle-class population in emerging economies are anticipated to increase the utility of Air Fryers.
However, the availability of counterfeit products of high-end brands and expensive technology and machinery for the production of Air Fryer might hamper the market growth.
Segment Analysis
By type, the global Air Fryer Market is segmented into manual and digital. In 2018, the manual air fryer dominated the global Air Fryer market during the forecast period. A manual air fryer is a type of analog air fryer which usually has two dials, for time and temperature, and indicator lights to indicate when the unit is on and preheated. A digital air fryer is an automatic air fryer which has a digital control panel that includes an LCD screen and a touchpad. Digital model offers programmable timers without having to reset the timer. The increase in adoption of green technology and the rise in demand for advanced digital Air Fryers would propel growth in the global market.
By distribution channel, the global Air Fryer Market is segmented into offline distribution channel and online distribution channel. In 2018, offline distribution accounted for more than 90% market share in the global Air Fryer Market. However, the online channel is expected to witness double-digit growth during the forecast period.
By application, the global Air Fryer Market is segmented into the residential and commercial segment. During the forecast period, the residential segment is expected to witness the highest growth rate in the global Air Fryer Market.
Geographical Analysis
By geography, the global Air Fryer Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
Increasing income levels and changing lifestyle of people are expected to drive the market growth. Factors such as improving the lifestyle of consumers, especially in developing countries such as Brazil, China, and India, coupled with increasing disposable income, have fueled the growth in the global market. Nowadays, the adoption of Air Fryer has increased, owing to their convenience and health benefits they provide. This trend is expected to continue during the forecast period, thereby positively fueling the Air Fryer Market growth. Asia-Pacific region is expected to witness the highest CAGR and incremental growth in the global market due to the high demand for these appliances in China, Japan, South Korea, and India.
An air fryer is a modern method of preparing less oily food. Majority of the demand for small kitchen appliances originates from people who prefer latest and technologically advanced products. It is expected that with continuous technological advancements and launch of innovative smart air fryer will drive growth in developed markets such as the US, the UK, Germany, Canada, France, and Japan. For instance, Gourmia GTA2800 Air fryer is Wi-Fi enabled and is perfect for making french fries, kebabs, rotisserie chicken, pizza, cake, wings, steak, and popcorn with minimum or no oil. It can be controlled via Wi-Fi by using the company’s downloadable Android or iOS mobile app for additional convenience.
By application, the global Air Fryer Market is segmented into the residential and commercial segment. During the forecast period, the residential segment is expected to witness the highest growth rate in the global Air Fryer Market.
Geographical Analysis
By geography, the global Air Fryer Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
Increasing income levels and changing lifestyle of people are expected to drive the market growth. Factors such as improving the lifestyle of consumers, especially in developing countries such as Brazil, China, and India, coupled with increasing disposable income, have fueled the growth in the global market. Nowadays, the adoption of Air Fryer has increased, owing to their convenience and health benefits they provide. This trend is expected to continue during the forecast period, thereby positively fueling the Air Fryer Market growth. Asia-Pacific region is expected to witness the highest CAGR and incremental growth in the global market due to the high demand for these appliances in China, Japan, South Korea, and India.
An air fryer is a modern method of preparing less oily food. Majority of the demand for small kitchen appliances originates from people who prefer latest and technologically advanced products. It is expected that with continuous technological advancements and launch of innovative smart air fryer will drive growth in developed markets such as the US, the UK, Germany, Canada, France, and Japan. For instance, Gourmia GTA2800 Air fryer is Wi-Fi enabled and is perfect for making french fries, kebabs, rotisserie chicken, pizza, cake, wings, steak, and popcorn with minimum or no oil. It can be controlled via Wi-Fi by using the company’s downloadable Android or iOS mobile app for additional convenience.
Competitive Analysis
Global Air Fryer Market is fragmented with the presence of global and regional players in the market. Creating consumer awareness by aggressive marketing strategies and greater visibility of products across retail space are other steps taken by market participants to generate demand.
Major players in the market are Koninklijke Philips N.V., De' LonghiSpA, Conair Corporation, Groupe SEB, and Newell Brands. Other key players in the market are Hamilton Beach Brands, SharkNinja Operating LLC, Midea, Avalon Bay, and GoWISE USA.
Intense rivalry among top players in the market has started fierce competition at various levels for setting a low price, driving aggressive marketing strategies, and new and innovative product launches as per consumers’ preference.
Recently, Instant Brands Inc. launched their new Instant Vortex Plus 7-in-1 Air Fryer Oven. It is a multi-functional air fryer with 7 Built-In Smart Programs such as Air Fry, Roast, Broil, Bake, Reheat, Dehydrate Preset Smart Programs with an option to Rotate for rotisserie-style cooking.
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• Highlights of the competitive landscape

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