General Cosmetics & Personal Care Market Research Reports & Industry Analysis

Retail adult incontinence in Sweden recorded robust growth in 2025, with both volume and value indicators reflecting a strong performance relative to regional and global trends. Retail volume reached 47 million units, up 5% from the previous year, while retail value rose 7% to SEK165 million. These ...

In 2025, rx/reimbursement adult incontinence experienced strong growth of 9% to reach AUD125 million in current terms. Affordability defined rx/reimbursement adult incontinence in 2025, as the Australian government maintained stability through a policy of strict inflation-linked indexation. The Cont ...

In 2025, wipes in Italy experienced growth in value terms, with retail value reaching EUR329 million and rising by 2%. This increase was marginally stronger than the preceding year’s rise, indicating an ongoing consumer willingness to pay for hygiene and cleaning solutions despite subdued populatio ...

Retail tissue in 2025 demonstrated relative stability in both volume and value, with total volume reaching 595,000 tonnes, up 0.2% from the previous year, and value at EUR1,977 million, a slight decrease of 0.4% year-on-year. This subdued performance occurs against the backdrop of a challenging cons ...

In 2025, wipes in Australia demonstrated resilient current value growth, with retail sales reaching AUD566 million, up 3% from the previous year. This performance is underpinned by consumers’ heightened focus on affordability, as rising living costs have prompted a recalibration of household spendin ...

In 2025, wipes in France continued to face a decline in both value and volume, diverging from more stable performances seen elsewhere in Western Europe. Volatile pulp prices in Europe have likely played a role in consumers' continued preference for cheaper alternatives such as surface cleaners, as d ...

In 2025, Rx/reimbursement adult incontinence in Sweden recorded steady value growth, with sales increasing to SEK326 million and volume rising 2% to 156 million units. This robust performance is underpinned by demographic and health trends, particularly the annual increase in the population aged 65 ...

Away-from-home tissue and hygiene in Brazil sustained current value growth in 2025, but the pace was more moderate compared with the immediate post-pandemic years, indicating a transition toward normalisation. Value sales reached BRL3,542 million, marking a 7% increase over 2024, yet this growth ra ...

In 2025, tissue and hygiene in Brazil achieved current value growth of 8%, yet growth moderated compared to the previous few years, with the Brazilian landscape shifting more rapidly toward affordability and functional value. This environment remains highly attractive for brands that can successful ...

Tissue and hygiene in the United Kingdom registered a modest rise in retail current value sales in 2025, albeit largely in line with the 2024 performance. However, in a Western European context, the market tended to see higher levels of innovation and more premium launches. The environment remains a ...

In 2025, tissue and hygiene in Sweden demonstrated robust momentum, surpassing the inflation-adjusted growth seen across Western Europe. The market is benefiting from sustained demand drivers, such as an expanding older population, rising consumer spending, and innovation that elevates both efficacy ...

Wipes in Sweden continued to see steady current value growth in 2025, achieving SEK424 million, a year-on-year increase of 2% in current value terms. This performance reflects resilience within a mature context, particularly given a regional trend of slowing growth after the pandemic-related peak in ...

In 2025, away-from-home tissue and hygiene in Australia demonstrated a resilient performance, driven by the continued recovery in institutional consumption and an evolving procurement landscape. Current value reached AUD1.1 billion, up 5% from 2024, as growth in hospitality and events counterbalance ...

Rx/reimbursement adult incontinence in the United Kingdom continued to face a challenging environment in 2025, with volume sales declining by 1% to fall to 505 million units. This negative demand trend is part of a longer pattern. Despite broader demand for incontinence management products being dri ...

In 2025, away-from-home tissue and hygiene in Italy achieved current value growth, although the pace moderated compared to the previous year. Value sales reached EUR611 million, up from EUR603 million in 2024, reflecting a growth rate of 1%. This increase is supported by continued momentum in the fo ...

Rx/reimbursement adult incontinence in France maintained a positive trajectory in 2025, with volume sales reaching 49 million units and current value at EUR29 million. The year saw continued growth in volume, reflecting the essential nature of these products and the resilience of demand. While regio ...

Tissue and hygiene in Australia demonstrated resilient value growth in 2025, supported by sustained population growth and rising consumer expenditure. In contrast to neighbouring regions, price stability and affordability became structural features, with the shift towards permanent pricing initiativ ...

Retail adult incontinence in Brazil delivered robust retail volume growth of 15% in 2025, with sales reaching 2.6 billion units. This expansion was fuelled by a combination of demographic momentum and rising awareness of incontinence as a manageable health issue. The expansion of the 65+ population ...

In 2025, away-from-home tissue and hygiene in the United Kingdom saw a 1% current value sales increase to reach GBP790 million. This performance is consistent with a stabilising post-Coronavirus (COVID-19) pandemic environment, underpinned by the recovery of out-of-home activities. These include off ...

Retail adult incontinence in the United Kingdom demonstrated robustness in 2025, with retail volume sales rising by 4% to reach 1,656 million units and retail current value sales increasing by 6% to reach GBP372 million. This performance indicates sustained momentum despite a slight moderation in gr ...

In 2025, away-from-home tissue and hygiene in France experienced a year defined by macroeconomic headwinds and shifting demand dynamics. While away-from-home hygiene sales maintained steady growth, benefiting from the ageing population and increasing needs in healthcare centres, away-from-home tissu ...

In 2025, wipes in Germany continued to deliver steady retail value growth, reaching EUR741 million, an increase of 2% from the previous year. While this growth was below the regional average, it outperformed several neighbouring markets that experienced either slower expansion or faced stagnation du ...

Away-from-home tissue and hygiene in Germany maintained moderate value sales growth in 2025, continuing the stabilisation seen after the recovery from pandemic-era declines. The total value of the category reached EUR1,702 million, representing a 4% increase from the previous year, outpacing many re ...

In 2025, wipes in Czechia showed mature but modest value growth, with total retail sales reaching CZK925 million, up 1% from the previous year in constant terms. This marks a notable slowdown compared to the pandemic years when use of wipes rose drammatically. Value sales performance is supported pr ...

Tissue and hygiene in the Czech Republic registered a flat performance in 2025 recording retail sales of CZK13,823 million. Price sensitivity remains pronounced despite easing inflation, supporting the shift toward private label. Consumers are keen to make value choices but product differentiation a ...