General Cosmetics & Personal Care Market Research Reports & Industry Analysis

In 2025, rx/reimbursement adult incontinence in Israel demonstrated a steady performance, with growth shaped almost exclusively by structural and macroeconomic pressures rather than by innovation or expansion in product offerings. Volume reached 36 million units, up 3% from the previous year, while ...

Wipes recorded value growth in 2025, with retail sales reaching NOK565 million, an increase of 3% compared to the previous year. This performance was shaped by several converging trends, with Norwegian consumers showing heightened demand for convenient and easy-to-use solutions. However, the overall ...

Tissue and hygiene in Norway demonstrated resilient value growth in 2025, a performance underpinned by a willingness among Norwegian consumers to invest in added value despite ongoing economic pressures. This environment, driven by population growth to 5.6 million and a rising cohort of older adults ...

Retail tissue in the United Kingdom experienced a small decline in retail current value sales in 2025, following a similar pattern to 2024, as a result of falling unit prices. This decline is directly linked to lower raw material and production costs compared to peak levels seen in 2022 and 2023, wh ...

Retail adult incontinence in France in 2025 demonstrated continued value and volume growth, with the year recording a retail volume of 829 million units and retail value sales of EUR466 million. The 2025 retail volume increased by 3% over the previous year, while value grew by 2%, both indicating st ...

Rx/reimbursement adult incontinence in Brazil delivered a notable performance in 2025, with volumes reaching 122 million units, representing a year-on-year increase of 6%. This outpaced the previous year’s 2% growth and was stronger than the average trend observed in Latin America, reflecting the di ...

Tissue and hygiene in Italy faced a period of transition in 2025, with overall retail value sales reflecting stagnation after years of robust expansion and signalling a moderation compared to recent strong value growth in the region. Intense promotional activity and increased competition from discou ...

The key drivers behind the growth are Italy’s rapidly ageing population—reaching 14.6 million people aged 65 and over in 2025—and shifting consumer attitudes. Increased awareness and reduced stigma around incontinence mean more consumers proactively seek out products to maintain their quality of lif ...

Retail adult incontinence in Australia in 2025 demonstrated resilient growth despite ongoing economic constraint, with retail value reaching AUD293 million, reflecting 6% growth. Demand reflects a balance between consumers’ essential needs and heightened cost sensitivity, as persistent cost-of-livi ...

Sales of tissue and hygiene in France faced a challenging environment in 2025, with current value sales declining by 2% to EUR5,128 million. This deceleration outpaced regional contraction due to economic pressures, subdued GDP growth, and low inflation. The landscape is marked by a pronounced shift ...

Retail adult incontinence in Sweden recorded robust growth in 2025, with both volume and value indicators reflecting a strong performance relative to regional and global trends. Retail volume reached 47 million units, up 5% from the previous year, while retail value rose 7% to SEK165 million. These ...

In 2025, rx/reimbursement adult incontinence experienced strong growth of 9% to reach AUD125 million in current terms. Affordability defined rx/reimbursement adult incontinence in 2025, as the Australian government maintained stability through a policy of strict inflation-linked indexation. The Cont ...

In 2025, rx/reimbursement adult incontinence in Italy experienced another year of decline, with volume reaching 162 million units, down from 171 million units in 2024, a decrease of 6%. The value of the category also declined to EUR79 million in 2025, compared to EUR80 million in 2024, reflecting a ...

In 2025, wipes in Italy experienced growth in value terms, with retail value reaching EUR329 million and rising by 2%. This increase was marginally stronger than the preceding year’s rise, indicating an ongoing consumer willingness to pay for hygiene and cleaning solutions despite subdued populatio ...

Retail tissue in 2025 demonstrated relative stability in both volume and value, with total volume reaching 595,000 tonnes, up 0.2% from the previous year, and value at EUR1,977 million, a slight decrease of 0.4% year-on-year. This subdued performance occurs against the backdrop of a challenging cons ...

In 2025, wipes in Australia demonstrated resilient current value growth, with retail sales reaching AUD566 million, up 3% from the previous year. This performance is underpinned by consumers’ heightened focus on affordability, as rising living costs have prompted a recalibration of household spendin ...

In 2025, wipes in France continued to face a decline in both value and volume, diverging from more stable performances seen elsewhere in Western Europe. Volatile pulp prices in Europe have likely played a role in consumers' continued preference for cheaper alternatives such as surface cleaners, as d ...

In 2025, Rx/reimbursement adult incontinence in Sweden recorded steady value growth, with sales increasing to SEK326 million and volume rising 2% to 156 million units. This robust performance is underpinned by demographic and health trends, particularly the annual increase in the population aged 65 ...

Away-from-home tissue and hygiene in Brazil sustained current value growth in 2025, but the pace was more moderate compared with the immediate post-pandemic years, indicating a transition toward normalisation. Value sales reached BRL3,542 million, marking a 7% increase over 2024, yet this growth ra ...

In 2025, tissue and hygiene in Brazil achieved current value growth of 8%, yet growth moderated compared to the previous few years, with the Brazilian landscape shifting more rapidly toward affordability and functional value. This environment remains highly attractive for brands that can successful ...

In 2025, away-from-home tissue and hygiene in Australia demonstrated a resilient performance, driven by the continued recovery in institutional consumption and an evolving procurement landscape. Current value reached AUD1.1 billion, up 5% from 2024, as growth in hospitality and events counterbalance ...

In 2025, away-from-home tissue and hygiene in Italy achieved current value growth, although the pace moderated compared to the previous year. Value sales reached EUR611 million, up from EUR603 million in 2024, reflecting a growth rate of 1%. This increase is supported by continued momentum in the fo ...

Rx/reimbursement adult incontinence in France maintained a positive trajectory in 2025, with volume sales reaching 49 million units and current value at EUR29 million. The year saw continued growth in volume, reflecting the essential nature of these products and the resilience of demand. While regio ...

Rx/reimbursement adult incontinence in the United Kingdom continued to face a challenging environment in 2025, with volume sales declining by 1% to fall to 505 million units. This negative demand trend is part of a longer pattern. Despite broader demand for incontinence management products being dri ...

Wipes in Sweden continued to see steady current value growth in 2025, achieving SEK424 million, a year-on-year increase of 2% in current value terms. This performance reflects resilience within a mature context, particularly given a regional trend of slowing growth after the pandemic-related peak in ...