Africa General Cosmetics & Personal Care

Retail volume sales of beauty and personal care products in Kenya registered robust growth in 2024, with a marked acceleration compared to previous years. The market has been influenced by the growth of internet-based enterprises such as Uncover, which expanded its digital presence through targeted ...

The beauty and personal care industry in South Africa witnessed strong growth in 2024, in both volume and value terms, fuelled by rising living standards, urbanisation and longer life expectancy. Social media continues to influence demand tapping into the heightened focus on grooming, particularly a ...

Men’s grooming in South Africa is experiencing significant growth and diversification, moving well beyond its traditional focus on shaving and basic hygiene. Today, men are engaging more actively in personal care routines, prompting the emergence of new subcategories tailored specifically to their n ...

The global reusable incontinence products market is projected to reach a value of US$ 8.6 Bn by 2032, up from an estimated US$ 5.6 Bn in 2025, registering a steady CAGR of 6.32% during the forecast period from 2025 to 2032. The market is witnessing rising demand due to growing elderly populations, i ...

Mass beauty and personal care continues to dominate the Algerian market, driven by the needs of a price-sensitive population. However the quality of mass brands - many of which are well-known international names - also satisfies the needs of more affluent consumers. In 2024, sales continued to expan ...

The market for premium beauty and personal care in Algeria registered strong growth in current value terms in 2024, driven primarily by price inflation. However, despite rising living costs, overall demand remained relatively resilient - due to the fact that the core consumer base for these offering ...

Sales of tissue and hygiene rose in both value and volume terms in 2024, reflecting growing penetration and consumer adoption across categories. There has been a notable upsurge in usage – especially in urban areas – driven by rising income levels and a growing middle class. As urban consumers gain ...

Retail value sales of beauty and personal care rose in 2024, despite ongoing macroeconomic challenges. Morocco’s GDP recorded slight growth, rising from 2.4% in 2023 to 3.3% in 2024. While inflation surged in early 2023 – reaching a peak of 10% in February due to sharp increases in food prices – it ...

Beauty and personal care saw double-digit current value growth in Nigeria in 2024, while volume sales fell by double-digits. The Nigerian economy performed poorly during the year due to high inflation, which strongly limited consumer spending power. Inflation was driven by a sharp rise in fuel price ...

Mass beauty and personal care saw robust current value growth in Nigeria in 2024. This largely reflected a sharp rise in unit prices, as various categories saw strong increases due to the impact of the depreciation of the local currency on imports and production costs. While the price increases and ...

Growth in the tissue and hygiene sales is being supported by increasing product availability through importers and distributors, despite challenges such as rising import taxes and environmental concerns over non-biodegradable products. Euromonitor International's Tissue and Hygiene in Uganda report ...

Tissue and hygiene sales saw strong and steady growth in current value terms in 2024, following a similar pattern seen in the previous few years. Growth was driven by urbanisation, rising hygiene awareness, and expanding retail access. However, economic pressures are pushing consumers toward more af ...

In 2024, tissue and hygiene sales rose in value terms. Sales are being driven by urbanisation, rising hygiene awareness, and expanding retail access, while economic pressures are pushing consumers towards affordable, value-orientated products. The market is growing steadily, with nappies/diapers/pan ...

Personal Care Products Market In South Africa 2025-2029 The personal care products market in south africa is forecasted to grow by USD 1604.4 mn during 2024-2029, accelerating at a CAGR of 5% during the forecast period. The report on the personal care products market in south africa provides a holis ...

Beauty and personal care in 2024: The big picture Euromonitor International's Beauty and Personal Care in Angola report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors drivi ...

Personal Care Contract Manufacturing in Middle East & Africa Summary Personal Care Contract Manufacturing in Middle East & Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contain ...

In 2024, beauty specialist retailers in Morocco continued to expand their footprint, driven by improving economic conditions and shifting consumer preferences. Demand for natural and organic beauty products has risen significantly, with many shoppers seeking formulations that include indigenous ingr ...

Despite a positive performance in 2024, impressive value growth of tissue and hygiene in South Africa was mainly driven by inflation. South African consumers faced several challenges in the first half of 2024, including political uncertainty, elevated food and fuel prices and high interest rates. An ...

Retail adult incontinence in South Africa continued to display double-digit current value growth in 2024, although some of this growth can be attributed to the early inflationary pressures experienced in the first half of the year. Nevertheless, overall demand also continued to rise, driven by an ag ...

Wipes in South Africa continued to record strong current value growth in 2024, despite inflation at the beginning of the year pushing up unit prices, thereby placing pressure on consumers. As a result, individuals turned to cost-reducing opportunities. In health and beauty specialists, rewards progr ...

In 2024, beauty specialists in Nigeria faced significant headwinds due to rising inflation and the steep depreciation of the naira. These factors led to elevated prices for imported beauty products, dampening consumer spending. However, resilience in skincare, especially products with natural ingred ...

With pricing pressures still elevated despite a sustained drop in inflation, retail adult incontinence in Algeria showed a modestly improved performance in current value growth terms in 2024. Conversely, volume growth was slightly slower than in 2023 as the rising cost of living continued to stretch ...

Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow ...

The devaluation of the Egyptian pound in 2024 led to higher pharmaceutical import costs, sparking widespread concern across the pharmacy sector. Many operators faced reduced profit margins, dual pricing dilemmas, and losses from expired stock. Attempts to secure low-interest loans proved insufficien ...

Total current value sales growth for tissue and hygiene in Algeria in 2024 was slightly weaker than that recorded in 2023. This was partly explained by more intense price competition amidst the gradual easing of inflationary pressures related to the global rebound from the pandemic and Russia’s inva ...