South America General Cosmetics & Personal Care

The global reusable incontinence products market is projected to reach a value of US$ 8.6 Bn by 2032, up from an estimated US$ 5.6 Bn in 2025, registering a steady CAGR of 6.32% during the forecast period from 2025 to 2032. The market is witnessing rising demand due to growing elderly populations, i ...

Argentina Anti-Perspirants and Deodorants (Personal Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028 Summary Argentina Anti-Perspirants and Deodorants (Personal Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Anti-Perspirants & Deodorant ...

In 2024, beauty and personal care in Argentina continued to experience numerous challenges. The economy was reformed when Javier Milei emerged victorious in the presidential election at the end of 2023. The new government devalued the currency exchange rate, eliminated import barriers, discontinued ...

In 2024, value sales of beauty and personal care products in Peru increased. Although growth was significant, it did not meet expectations and was lower than the value increase recorded during 2023. The key driver behind growth in 2024 was the strong momentum generated by leading market players, who ...

Beauty and personal care in Colombia registered robust current value growth in 2024. Colour cosmetics continued to drive overall industry growth, achieving the fastest increase in value sales despite the challenging economic environment impacted by years of accumulated inflation hampering disposable ...

Mass beauty and personal care in Chile continued to record strong value growth in 2024, in line with 2023’s performance. This was primarily driven by the premiumisation of mass brands, particularly in categories such as skin care, sun care, and fragrances. Leading brands in these categories have div ...

Mass beauty and personal care experienced ongoing current value growth in Ecuador in 2024. One of the notable factors driving growth was the strong performance of direct sellers. Over recent years, direct selling has become a strong force in the Ecuadorian beauty and personal care market, as sales r ...

Premium beauty and personal care registered current value growth in Ecuador in 2024, though it saw a mix of contrasting performances across categories. Premium skin care and salon professional hair care showed strong expansion, benefiting from consumers’ increasing preference for high-performance, s ...

Despite a bleak economic picture, wipes registered healthy volume growth in Ecuador in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for ...

It was a dismal year for away-from-home tissue in Ecuador in 2024, with current value sales falling significantly. A severe drought drastically cut hydroelectric production, leading to frequent lengthy blackouts during the final quarter of 2024. This disrupted businesses such as foodservice and hosp ...

Despite a bleak economic picture, retail adult incontinence registered healthy current value and volume growth in Ecuador in 2024. An ageing population drove this growth. In addition, increasing awareness of retail adult incontinence products and a dispelling of taboos around incontinence also drove ...

The picture was bleak for tissue and hygiene in Ecuador in 2024, with a fall in both current and constant value sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime ...

Beauty and personal care in Bolivia saw rapid growth in current value sales in 2024. This occurred in the context of significant macroeconomic challenges that increased operating costs for many companies. For example, the limited availability of US dollars, due to declining gas production, led to pr ...

In 2024, Rx/reimbursement adult incontinence maintained similar low volume and current value growth to previous years, despite persistent challenges. The category faced notable obstacles, particularly within health units, where product shortages, especially in the traditional tab-style format, creat ...

Away-from-home (AFH) tissue and hygiene in Brazil experienced significant growth and transformation over the past few years. The end of the pandemic was a key driver of growth, as increased foot traffic in restaurants, hotels, and commercial establishments boosted demand for AFH tissue products. The ...

Brazil holds a significant position in tissue and hygiene globally. The country is a major producer of cellulose, which is the primary raw material for tissue products. However, the Brazilian economy has faced significant challenges, including the impact of global trade tensions and fluctuating raw ...

Retail adult incontinence in Brazil continued to grow in both retail volume and current value terms in 2024, although the pace of growth slowed. Both light and moderate/heavy incontinence saw growth, although the latter continued to account for the highest sales. The category remains highly competit ...

Chile Adult Diaper Market Report and Forecast 2025-2034 Market Outlook According to the report by Expert Market Research (EMR), the Chile adult diaper market size witnessed a healthy growth in 2024. Aided by the rising demand for discreet, high-absorbency products driven by an aging population and t ...

Tissue and hygiene in Chile experienced a notable slowdown in value growth terms in 2024 compared to the previous year, with sales remaining fairly flat. This slowdown in growth was mainly due to a stagnation in unit prices, following 2023’s sustained increases in line with inflation. High levels of ...

Value sales of retail tissue in Chile, dominated by toilet paper, stagnated in 2024, with declines for products such as napkins and paper towels compared to the previous year, when the average unit price recorded double-digit growth. However, with more levelled inflation in 2024, the average unit pr ...

Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ...

Retail adult incontinence in Chile recorded organic growth in 2024, albeit with marginally less dynamism in value terms than the previous year due to promotional activity. There has been an increase in consumer penetration driven by an ageing population, particularly in Chile, which has the highest ...

In 2024, there was a growing preference for the economy segment of away-from-home tissue in Chile, partly attributed to a shift towards more affordable options as a result of budgetary constraints and a move away from high-quality products. The growth of informal employment also played a role, weake ...

The global hand sanitizer market size is expected to reach USD 13.30 billion by 2034, according to a new study by Polaris Market Research. The report “Hand Sanitizer Market Size, Share, Trends, Industry Analysis Report: By Product (Gel, Liquid, Foam, and Spray), Distribution Channel, and Region (Nor ...

It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this ...