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Retail Adult Incontinence in Brazil

Publisher Euromonitor International
Published Apr 16, 2026
Length 39 Pages
SKU # EP21132335

Description

Retail adult incontinence in Brazil delivered robust retail volume growth of 15% in 2025, with sales reaching 2.6 billion units. This expansion was fuelled by a combination of demographic momentum and rising awareness of incontinence as a manageable health issue. The expansion of the 65+ population was pronounced, with this age group rising to 24.3 million in 2025, from 23.3 million the previous year. Value growth outpaced volume growth, at 18% to reach BRL4,669 million, although sales remained...

Euromonitor International's Retail Adult Incontinence in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Retail Adult Incontinence in Brazil
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN BRAZIL
Key Data Insights
2025 Developments
Dynamic Volume-Driven Growth with Players Targeting Price-Sensitive Shoppers
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Drylock Strengthens Value-Focused Adult Incontinence Supply for Retail in Brazil
Geriatex Expands Unisex Pants to Meet Inclusive Care Needs
CHART 3 Geriatex Launches Unisex Pants to Expand Inclusive Adult Incontinence Care in Brazil
Tena Reinforces Pants-Style Solutions to Drive Convenience and Autonomy
CHART 4 Tena Reinforces Pants-Style Adult Incontinence for Convenience-Driven Retail Users in 2025
CHART 5 Value Sales 2020-2030
CHART 6 Volume Sales 2020-2030
CHART 7 Value Sales by Category 2025
What's Next?
Dynamic Growth as Population Ageing Accelerates, but Affordability Will Be Crucial
Pants-Style Moderate/Heavy Adult Incontinence Products Set to Drive Growth
CHART 8 Analyst Insight for Retail Adult Incontinence
Farmácia Popular to Lessen Stigma, and Digital Adoption to Rise
CHART 9 Forecast Value Sales 2020-2030
CHART 10 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Essity Strengthens Its Lead, but the Competition Intensifies
Softys Acquires Ontex Operations and Intensifies Competition
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Pharmacies Expand Assortment to Maintain Leadership and Trust
Retail E-Commerce Gains Traction as Shoppers Seek Discretion
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Retail Adult Incontinence
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Retail Adult Incontinence
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
CHART 21 Key Industry Trends for Tissue and Hygiene
CHART 22 Bracell Amplifies its Presence with Affordable Toilet Paper, Focusing on Cost-Benefit Ratio
CHART 23 Always Launches Pocket Flexfoam to Offer Compact Convenience in Menstrual Care
CHART 24 Dermacyd launches Neutralize intimate wipes with pH-balanced Odor Control technology
CHART 25 Value Sales 2020-2030
CHART 26 Value Sales by Category 2025
CHART 27 Analyst Insight for Tissue and Hygiene
CHART 28 Forecast Value Sales 2020-2030
CHART 29 Forecast Value Sales by Category 2025-2030
CHART 30 Company Shares 2025
CHART 31 Brand Shares 2025
CHART 32 Retail Channels 2020-2025
CHART 33 Economic Context for Tissue and Hygiene
CHART 34 Real Gdp Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Tissue and Hygiene
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
TISSUE AND HYGIENE IN BRAZIL
Executive Summary
Bracell Expands Affordable Tissue Lines to Capture Price-Sensitive Shoppers
Key Data Insights
Key Industry Trends
Industry Performance
Retail Tissue Maintains Lead as Bulk Formats and Value Brands Drive Volumes
Always Launches Pocket Flexfoam to Drive Convenience-Led Premium Growth
Dermacyd Targets Clean Wellness with Ph-Balanced Intimate Wipes
What's Next?
Adult Incontinence Providers to Leverage the Ageing Population to Drive Adoption
Value Brands to Remain Significant Due to Persistent Price Sensitivity
Omnichannel Strategies and Monitoring and Adapting to Regulations Will Be Important for Companies
Competitive Landscape
Kimberly-Clark Maintains Its Lead, but the Competition Rises in the Value Segment
Softys' Acquisition of Ontex's Brazilian Business Impacts Tissue and Hygiene
Aggressive Expansion Positions Bracell as a Major Challenger
Channels
Health and Beauty Specialists Captures Hygiene Sales as Shoppers Seek Advice and Chains Expand
Retail E-Commerce Gains Ground for Premium and Bulk Products, but Rises From a Low Base
Economic Context
Consumer Context
Country Reports Disclaimer

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