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Primary Market Research-Wearable Technology

Primary Market Research-Wearable Technology

This market research analysis is not mere estimates of the market sizes and shares and estimated growth over the next number of years. Our intention is to describe to consumer electronics OEMs, research professionals such as financial analysts, industry professionals/consultants and many others what the wearable tech market is demanding right now from consumers in the United States. The U.S. was chosen as our focus market given that the bulk of wearable tech sales is said to at this point be in North America (~60%). However, this is changing as organic wearable tech growth in Asia is now said to be overtaking any other part of the world.


disclaimer
methodology
overview
about CACKLE LLC
definition of a wearable device
wearable tech companies (partial listing)
consumer awareness of wearable tech
summaries/conclusions
smartphones
who owns a smartphone?
who is most likely to purchase a new smartphone soon?
are consumers going to keep purchasing smartphones? which?
most common operating systems (OS) in smartphones
smartwatches
who owns a smartwatch now?
why do people buy smartwatches?
are they still using their smartwatches?
most important attributes in a smartwatch
what is important in a smartwatch
what consumers like the most in a smartwatch
what consumers like the least in a smartwatch
why are consumers not purchasing smartwatches
would consumer buy if smartwatch had these attributes
would you buy a different smartwatch
how much will you pay for a smartwatch?
major influencers in smartwatch purchases
what consumers want that they don’t have
apps on smartwatches that consumers want
likelihood of buying a smartwatch next 12 months
wearable fitness trackers
who owns wearable fitness trackers
how often do fitness tracker owners use their device
what is important to a fitness tracker owner
media influences-wearable tech
what consumers like about wearable fitness devices
what consumers don’t like about wearable fitness devices
additional features desired in a wearable fitness tracker
consumer concerns-wearable tech
how likely a consumer is to purchase the same WFD
how likely a consumer is to purchase a different WFD
for which features is the consumer willing to pay
who is into virtual reality?
wearable medical devices
wearable tech jewelry
pets
smart clothing
consumer preference-band color
companies consumers consider buying wearable tech
examples of bugs in wearable tech products
key demographic data
final thoughts

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