Chile Consumer Electronics Report Q2 2016
BMI View: Chile's consumer electronics devices market has a bright medium-term outlook through acontinued expansion of the middle class, which will deepen the market and should ease the constraint ofprice sensitivity on vendor returns. However, the outlook does continue to include challenges. For instancewe forecast growth of just 0.2% in 2016 as the peso depreciates further, eroding household purchasingpower for imported devices. This performance also captures the downside risk facing Chile from thecommodities slump and potential hard landing in China. However, in our core scenario the peso willappreciate, driving greater device spending, with a bump in demand in 2017 as deferred purchases from2015 and 2016 are unlocked, especially in the computer and AV segments.
Latest Updates & Industry Developments
Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR)of 6.6% in US dollar terms. After another contraction in 2016 peso appreciation against the US dollar andunderlying household demand will drive an expansion of the PC market.
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