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Chile Consumer Electronics Report Q2 2016

Chile Consumer Electronics Report Q2 2016

BMI View: Chile's consumer electronics devices market has a bright medium-term outlook through acontinued expansion of the middle class, which will deepen the market and should ease the constraint ofprice sensitivity on vendor returns. However, the outlook does continue to include challenges. For instancewe forecast growth of just 0.2% in 2016 as the peso depreciates further, eroding household purchasingpower for imported devices. This performance also captures the downside risk facing Chile from thecommodities slump and potential hard landing in China. However, in our core scenario the peso willappreciate, driving greater device spending, with a bump in demand in 2017 as deferred purchases from2015 and 2016 are unlocked, especially in the computer and AV segments.

Latest Updates & Industry Developments

Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR)of 6.6% in US dollar terms. After another contraction in 2016 peso appreciation against the US dollar andunderlying household demand will drive an expansion of the PC market.


BMI Industry View
SWOT
Consumer Electronics Market
Industry Forecast
Table: Consumer Electronics Overview (Chile 2014-2020)
Industry Risk/Reward Index
Table: CE RRI Regional Scores Breakdown, Q216
Table: Americas Risk/Rewards Index, Q2 2016
Market Overview
Computers
Table: PC Sales (Chile 2014-2020)
AV
Table: AV Sales (Chile 2014-2020)
Mobile Devices
Table: Mobile Communications (Chile 2014-2020)
Competitive Landscape
International Companies
Table: Hewlett-Packard (HP)
Table: Samsung Electronics
Table: Huawei
Local Companies
Table: IRT
Industry Trends And Developments
Regulatory Development
Table: Government Authority
Demographic Forecast
Table: Population Headline Indicators (Chile 1990-2025)
Table: Key Population Ratios (Chile 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Chile 1990-2025)
Table: Population By Age Group (Chile 1990-2025)
Table: Population By Age Group % (Chile 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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