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Virtual and Augmented Reality: Technologies and Global Markets

Virtual and Augmented Reality: Technologies and Global Markets

Report Scope

The scope of this study includes market information on virtual and augmented reality technologies and their key segments, including components, technologies, sectors and regions. It includes overall VR and AR device revenue, including software.

By component, the virtual and augmented reality technologies market is segmented into hardware and software. The technology segment is bifurcated by fully-immersive, non-immersive, semi-immersive and distributed for VR; and mobile-based, wearable, vision and spatial for AR. Based on sector, the market is segmented into healthcare, gaming, education, military, industrial training, engineering and others. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and Rest of World (ROW). Revenue forecasts from 2018 to 2023 are given for all of the above-mentioned segments in the virtual and augmented technologies market with estimated values derived from solution providers’ total revenue.

The report also includes a discussion of the major players across each regional market. Further, it explains the major drivers, restraints/challenges and opportunities of the market. The report concludes with a special focus on patents and the vendor landscape which includes detailed profiles of the major vendors in the global virtual and augmented reality technologies market. Some of the companies profiled in the report include Microsoft, Alphabet Inc. (Google), Sony Corp, HTC, Oculus, Daqri, Vuzix, Eon Reality and Osterhout Design Group. The report also focuses on the major drivers, restraints and opportunities that affect the market and the supplier landscape. The research estimates the global virtual and augmented reality market in 2017 and 2018 and includes forecasts for 2023.

Report Includes

- 47 data tables and 30 additional tables
- An industry analysis of the global markets and technologies for the virtual and augmented reality (VR and AR)
- Analyses of global market trends with data from 2017, estimates for 2018, and projections of compound annual growth rates (CAGRs) through 2023
- Quantification of the VR and AR market by various segments such as technology types, applications, components and geographical regions
- Discussion covering current and future trends and analysis on a basis of various competitive technologies
- Emphasis on the major drivers, restraints, and opportunities that affect the global VR/AR market and supplier landscape
- A relevant patent analysis
- Examination of vendor landscape and profiles of major market players within the industry, including 7D Vision, Apple, Inc., DAQRI, HTC Corp., Microsoft Corp., Nvidia Corp., Qualcomm, Inc., and Sony Corp.


Chapter 1 Introduction
Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Intended Audience
Methodology and Information Sources
Geographic Breakdown
Analyst's Credentials
Related BCC Research Reports
Chapter 2 Summary and Highlights
Chapter 3 Virtual and Augmented Reality Technologies: Market Overview
Market Evolution
Future Expectations
Value Chain
Component Manufacturers and Tech Enablers
Device Manufacturers
Enterprise Application Developers
Distributors and Retailers
End Users/Applications
Global Market Drivers
Decreasing Cost of VR Hardware
Mobile Industry Advancing VR and AR Adoption
AR for Advertising and Promotions
Improving the Automotive Industry
Global Market Restraints
VR Health Risks
Security Issues and Future Privacy Concerns
Weak VR Content
Lack of VR Familiarity and Pricing
Global Market Opportunities
Increasing Interest in Social VR
AR for Construction and Architecture
Role of 5G in Virtual Reality
Corporate Training
Chapter 4 Market Breakdown by Component
Introduction
Market Dynamics
Drivers
Restraints
VR: Components
Market Size and Forecast
AR: Components
Market Size and Forecast
Chapter 5 Market Breakdown by Technology
Introduction
Market Dynamics
Drivers
Restraints
Opportunities
Virtual Reality
Fully-immersive
Market Size and Forecast
Non-Immersive Technology
Market Size and Forecast
Semi-Immersive Technology
Market Size and Forecast
Distributed Technology
Market Size and Forecast
Augmented Reality
Mobile-based
Market Size and Forecast
Wearables
Market Size and Forecast
Vision
Market Size and Forecast
Spatial
Market Size and Forecast
Chapter 6 Market Breakdown by Application
Introduction
Market Dynamics
Drivers
Restraints
Opportunities
Healthcare
Market Size and Forecast
Gaming
Market Size and Forecast
Education
Market Size and Forecast
Military
Market Size and Forecast
Industrial Training & Engineering
Market Size and Forecast
Others
Market Size and Forecast
Chapter 7 Market Breakdown by Region
Introduction
Market Dynamics
Driver
Restraints
Opportunities
North America
Europe
Asia-Pacific Region
Rest of World (ROW)
Chapter 8 Competitive Analysis
Market Share Analysis
Strategy Analysis
Patents Analysis
Virtual Reality
Key VR Patents Granted
Recent Patent Applications
Augmented Reality
Key AR Patents Granted
Recent Patent Applications
Key Market Developments
Chapter 9 Company Profiles
7D VISION
Business Overview
Business Performance/Financials
Product Offerings
ALPHABET, INC. (GOOGLE)
Business Overview
Business Performance
Strategic Overview
APPLE, INC.
Business Overview
Business Performance/Financials
Product Portfolio
CHRISTIE DIGITAL SYSTEMS USA, INC.
Business Overview
Business Performance/Financials
Product Offerings
CINOPTICS
Business Overview
Business Performance/Financials
Product Portfolio
DPVR (SHANGHAI LEXIANG TECHNOLOGY CO., LTD.)
Business Overview
Business Performance/Financials
Product Offering
DAQRI, LLC
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
EMAGIN CORP.
Business Overview
Business Performance/Financials
Product Offerings
EON REALITY, INC.
Business Overview
Business Performance/Financials
Product & Services
GRAVITY JACK
Business Overview
Business Performance/Financials
Service Offering
HTC CORP.
Business Overview
Product and Services
Developments and Strategies
HUAWEI CULTURE CO., LTD.
Business Overview
Product Offerings
JAUNT
Business Overview
Business Performance/Financials
Product Portfolio
MARXENT LABS, LLC
Business Overview
Business Performance/Financials
Product and Services
MERGE LABS, INC.
Business Overview
Business Performance/Financials
Product Offering
META COMPANY
Business Overview
Business Performance/Financials
Product Portfolio
Strategic Overview
MICROSOFT CORP.
Business Overview
Business Performance/Financials
Product Portfolio
Strategic Overview
Key Developments
MAGIC LEAP INC.
Business Overview
Product Portfolio
NINTENDO CO., LTD.
Business Overview
Product Offerings
NVIDIA CORP.
Business Overview
Product Portfolio
Key Developments
OCTAGON STUDIO LTD.
Business Overview
Business Performance/Financials
Product Offerings
OCULUS VR, LLC (FACEBOOK)
Business Overview
Business Performance/Financials
Product Portfolio
Oculus Rift Specifications
Key Developments
OSTERHOUT DESIGN GROUP (ODG)
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
PICO TECHNOLOGY LTD.
Business Overview
Business Performance/Financials
Product Offering
QUALCOMM, INC.
Business Overview
Product Portfolio
Developments and Strategies
SAMSUNG ELECTRONICS CO., LTD.
Business Overview
Product and Service Offerings
Product Specifications
Developments and Strategies
SONY CORP.
Business Overview
Product and Service Offerings
Product Specifications
Developments and Strategies
TPCAST
Business Overview
Business Performance/Financials
Product Offering
UNITY TECHNOLOGIES
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
VIRTALIS LTD.
Business Overview
Business Performance/Financials
Product Offerings
VUZIX CORP.
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
WORLDVIZ
Business Overview
Business Performance/Financials
Product Portfolio
Key Developments
ZEISS GROUP
Business Overview
Product Portfolio
Product Specifications
Financials
Key Developments
Chapter 10 Appendix: List of Abbreviations
List of Tables
Summary Table : Global Market for VR and AR Technologies, by Application, Through 2023
Table 1 : Global Market for VR Technologies, by Component, Through 2023
Table 2 : Global Market for AR Technologies, by Component, Through 2023
Table 3 : Global Market for Fully Immersive Technology in VR, by Region, Through 2023
Table 4 : Global Market for Non-Immersive Technology in VR, by Region, Through 2023
Table 5 : Global Market for Semi-Immersive Technology in VR, by Region, Through 2023
Table 6 : Global Market for Distributed Technology in VR, by Region, Through 2023
Table 7 : Global Market for Mobile-Based AR Technologies, by Region, Through 2023
Table 8 : Global Market for Wearable in AR Technologies, by Region, Through 2023
Table 9 : Global Market for Vision in AR Technologies, by Region, Through 2023
Table 10 : Global Market for Spatial in AR Technologies, by Region, Through 2023
Table 11 : Global Market for VR and AR Technologies in Healthcare, by Region, Through 2023
Table 12 : Global Market for VR and AR Technologies in Gaming, by Region, Through 2023
Table 13 : Global Market for VR and AR Technologies in Education, by Region, Through 2023
Table 14 : Global Market for VR and AR Technologies in Military, by Region, Through 2023
Table 15 : Global Market for VR and AR Technologies in Engineering, by Region, Through 2023
Table 16 : Global Market for VR and AR Technologies in Others, by Region, Through 2023
Table 17 : Global Market for VR and AR Technologies, by Region, Through 2023
Table 18 : North American VR Technologies Market, by Technology, Through 2023
Table 19 : North American VR Technologies Market, by Application, Through 2023
Table 20 : North American AR Technologies Market, by Technology, Through 2023
Table 21 : North American AR Technologies Market, by Application, Through 2023
Table 22 : European VR Technologies Market, by Technology, Through 2023
Table 23 : European VR Technologies Market, by Application, Through 2023
Table 24 : European AR Technologies Market, by Technology, Through 2023
Table 25 : European AR Technologies Market, by Application, Through 2023
Table 26 : Asia-Pacific VR Technologies Market, by Technology, Through 2023
Table 27 : Asia-Pacific VR Technologies Market, by Application, Through 2023
Table 28 : Asia-Pacific AR Technologies Market, by Technology, Through 2023
Table 29 : Asia-Pacific AR Technologies Market, by Application, Through 2023
Table 30 : ROW VR Technologies Market, by Technology, Through 2023
Table 31 : ROW VR Technologies Market, by Application, Through 2023
Table 32 : ROW AR Technologies Market, by Technology, Through 2023
Table 33 : ROW AR Technologies Market, by Application, Through 2023
Table 34 : Global Market Share Analysis for VR and AR Technologies, by Company, 2017
Table 35 : List of Recent Patent Applications, October-December 2017
Table 36 : List of Recent Patent Applications, November 2017-May 2018
Table 37 : Key Developments in the VR and AR Technologies Industry, August 2012-2017
Table 38 : Alphabet, Inc., Net Revenue, 2015-2017
Table 39 : Google, Product Portfolio
Table 40 : Google, Key Developments
Table 41 : Apple, Inc., Net Revenue, 2015-2017
Table 42 : DAQRI LLC, Product Portfolio
Table 43 : DAQRI LLC, Key Developments
Table 44 : EON Reality, Inc., Products & Services
Table 45 : HTC Corp., Products & Services
Table 46 : HTC Corp., Net Revenue, 2014-2016
Table 47 : HTC Corp., Key Developments
Table 48 : Huawei Culture Co., Ltd., Net Revenue, 2015-2017
Table 49 : Huawei Culture Co., Ltd., Key Developments
Table 50 : Meta Company, Product Portfolio
Table 51 : Microsoft Corp., Net Revenue, 2015-2017
Table 52 : Microsoft Corp., Product Portfolio
Table 53 : Microsoft Corp., Key Developments
Table 54 : Nintendo Co., Ltd., Net Revenue, 2015-2017
Table 55 : Nvidia Corp., Product Portfolio
Table 56 : Nvidia Corp., Net Revenue, 2015-2017
Table 57 : Nvidia Corp., Key Developments
Table 58 : Oculus VR LLC, Product Portfolio
Table 59 : Oculus VR LLC, Key Developments
Table 60 : Osterhout Design Group, Product Portfolio
Table 61 : Osterhout Design Group, Key Developments
Table 62 : Qualcomm, Inc., Net Revenue, 2015-2017
Table 63 : Qualcomm, Inc., Key Developments
Table 64 : Samsung Electronics Co., Ltd., Net Revenue, 2014-2016
Table 65 : Samsung Electronics Co., Ltd., Key Developments
Table 66 : Sony Corp., Net Revenue, 2015-2017
Table 67 : Sony Corp., Key Developments
Table 68 : Unity Technologies, Key Developments
Table 69 : Vuzix Corp., Net Revenue, 2015-2017
Table 70 : Vuzix Corp., Product Portfolio
Table 71 : Vuzix Corp., Key Developments
Table 72 : WorldViz, Product Portfolio
Table 73 : WorldViz, Key Developments
Table 74 : ZEISS Group, Product Portfolio
Table 75 : ZEISS Group, Net Revenue, 2014-2016
Table 76 : ZEISS Group, Key Developments
List of Figures
Summary Figure : Global Market for VR and AR Technologies, by Application, 2017-2023
Figure 1 : Virtual and Augmented Reality Technologies: Value Chain
Figure 2 : Global Virtual and Augmented Reality Technologies Market, by Component
Figure 3 : Global Market for VR Technologies, by Component, 2017-2023
Figure 4 : Global Market for AR Technologies, by Component, 2017-2023
Figure 5 : Global Virtual and Augmented Reality Technologies Market, by Technology
Figure 6 : Global Market for Fully-Immersive Technology in VR, 2017-2023
Figure 7 : Global Market for Non-Immersive Technology in VR, 2017-2023
Figure 8 : Global Market for Semi-Immersive Technology in VR, 2017-2023
Figure 9 : Global Market for Distributed Technology in VR, 2017-2023
Figure 10 : Global Market for Mobile-Based AR, 2017-2023
Figure 11 : Global Market for Wearable in AR, 2017-2023
Figure 12 : Global Market for Vision in AR, 2017-2023
Figure 13 : Global Market for Spatial in AR, 2017-2023
Figure 14 : Global Virtual and Augmented Reality Technologies Market, by Application
Figure 15 : Global Market for VR Technologies in Healthcare, 2017-2023
Figure 16 : Global Market for AR Technologies in Healthcare, 2017-2023
Figure 17 : Global Market for VR Technologies in Gaming, 2017-2023
Figure 18 : Global Market for AR Technologies in Gaming, 2017-2023
Figure 19 : Global Market for VR Technologies in Education, 2017-2023
Figure 20 : Global Market for AR Technologies in Education, 2017-2023
Figure 21 : Global Market for VR Technologies in Military, 2017-2023
Figure 22 : Global Market for VR Technologies in Industrial Training & Engineering, 2017-2023
Figure 23 : Global Market for AR Technologies in Industrial Training & Engineering, 2017-2023
Figure 24 : Global Market for VR Technologies in Others, 2017-2023
Figure 25 : Global Market for AR Technologies in Others, 2017-2023
Figure 26 : Global Market for Virtual and Augmented Reality Technologies, by Region
Figure 27 : Global Market Share for VR and AR Technologies, by Region, 2017
Figure 28 : North American VR Technologies Market, by Technology, 2017-2023
Figure 29 : North American VR Technologies Market, by Application, 2017-2023
Figure 30 : North American AR Technologies Market, by Technology, 2017-2023
Figure 31 : North American AR Technologies Market, by Application, 2017-2023
Figure 32 : European VR Technologies Market, by Technology, 2017-2023
Figure 33 : European VR Technologies Market, by Application, 2017-2023
Figure 34 : European AR Technologies Market, by Technology, 2017-2023
Figure 35 : European AR Technologies Market, by Application, 2017-2023
Figure 36 : Asia-Pacific VR Technologies Market, by Technology, 2017-2023
Figure 37 : Asia-Pacific VR Technologies Market, by Application, 2017-2023
Figure 38 : Asia-Pacific AR Technologies Market, by Technology, 2017-2023
Figure 39 : Asia-Pacific AR Technologies Market, by Application, 2017-2023
Figure 40 : ROW VR Technologies Market, by Technology, 2017-2023
Figure 41 : ROW VR Technologies Market, by Application, 2017-2023
Figure 42 : ROW AR Technologies Market, by Technology, 2017-2023
Figure 43 : ROW AR Technologies Market, by Application, 2017-2023
Figure 44 : Global Market Share Analysis for VR and AR Technologies, by Company, 2017
Figure 45 : Global Market Share for VR and AR Technologies, by Most Preferred Strategy
Figure 46 : Global Market Share for Patent Application in VR, by Country, 2017
Figure 47 : Global Market Share for AR Patents, by Patent Holders, 2017
Figure 48 : Alphabet, Inc., Revenue Share, by Business Segment, 2017
Figure 49 : Alphabet, Inc., Revenue Share, by Region, 2017
Figure 50 : Apple, Inc., Revenue Share, by Product Segment, 2017
Figure 51 : Apple, Inc., Revenue Share, by Region, 2017
Figure 52 : Huawei Culture Co., Ltd., Revenue Share, by Region, 2017
Figure 53 : Huawei Technologies Co., Ltd., Revenue Share, by Segment, 2017
Figure 54 : Microsoft Corp., Revenue Share, by Segment, 2017
Figure 55 : Microsoft Corp., Revenue Share, by Region, 2017
Figure 56 : Nintendo Co., Ltd., Revenue Share, by Region, 2017
Figure 57 : Nintendo Co., Ltd., Revenue Share, by Product and Services, 2017
Figure 58 : Nvidia Corp., Revenue Share, by Region, 2017
Figure 59 : Nvidia Corp., Revenue Share, by Segment, 2017
Figure 60 : Qualcomm, Inc., Revenue Share, by Region, 2017
Figure 61 : Qualcomm, Inc., Revenue Share, by Segment, 2017
Figure 62 : Samsung Electronics Co., Ltd., Revenue Share, by Region, 2017
Figure 63 : Samsung Electronics Co., Ltd., Revenue Share, by Type, 2017
Figure 64 : Sony Corp., Revenue Share, by Region, 2017
Figure 65 : Sony Corp., Revenue Share, by Business Segment, 2017
Figure 66 : Vuzix Corp., Revenue Share, by Region, 2017
Figure 67 : Vuzix Corp., Revenue Share, by Segment, 2017

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