Global Baby Diaper Market – Analysis By Product Type, By Size, By Region, By Country (2020 Edition): Market Insight, COVID-19 Impact, Competition and Forecast (2020-2025)

Global Baby Diaper Market – Analysis By Product Type, By Size, By Region, By Country (2020 Edition): Market Insight, COVID-19 Impact, Competition and Forecast (2020-2025)

Executive Summary

Global Baby Diaper Market was valued at USD 51.68 billion in the year 2019. Escalating urban population with growing access to internet coupled with rapidly surging smartphones penetration with various ecommerce players investing hefty amounts in expanding their geographical presence, has been anticipated to infuse growth in the market for Baby Diaper during the forecast period of 2020-2025. Also, rise in the preference of quality and convenient goods by working women in developed and developing nations, increase in convenience of disposing the disposable diapers, ease of availability of pack of diapers along with offers and discounts on e-commerce websites are the major factors impelling the market growth. However, the market is expected to witness major fall in the year 2020 because of the COVID-19 pandemic, which has resulted in complete lockdown across countries and the restrictions in movement of non-essential items.

Under the type segment, disposable diapers are anticipated to witness the largest market share owing to its attributes of great convenience and disposability. Disposable diapers are safe, convenient and time saving materials proved as a boon for working parents as these are disposable and doesn’t require washing cloth nappies for reuse purpose. Therefore, the demand for diapers by the households have been increasing even among the consumers who are less affluent. Also growing adoption of online shopping among consumers with changing fashion and lifestyle preferences supported by ecommerce majors including Amazon, Alibaba engaged in offering a wide range of products in order to provide better shopping experience with consumers centric website, will be accelerating the Baby Diaper market growth in the coming years.
Medium Size Diapers attained substantial market share under the size segment, chiefly due to higher number of toddlers at global level who are in the weight range for which the medium size diapers are designed.

Among the regions, North America followed by Europe and Asia Pacific, will experience remarkable market share owing to presence of large consumer base and a number of factors including rising healthcare expenditure of the individuals, growing urbanization and increasing awareness about baby care products in the market. Also, the market is majorly driven by rapidly growing population, an emerging middle consumer class, further compounded by urbanization and the growing need for health and wellness solutions in Asian societies.

Scope of the Report

The report analyses Baby Diaper market By Value.
The report analyses Baby Diaper Market By Type (Cloth Diaper, Disposable Diaper, Training Paints, Swim Pants, Biodegradable diaper).
The report assesses the Baby Diaper market By Size (Small and Below Small, Medium, Large, Above Large).
The Global Baby Diaper Market has been analysed By Region (North America, Europe, Asia Pacific) and By Country (US, Canada, UK, Germany, France, Switzerland, China, India, South Korea, Japan).
The key insights of the report have been presented through the attractiveness of the market - by Type, Size and Region. Additionally, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
The companies analysed in the report include P&G, J&J, Kimberly-Clark Corp., Pigeon Corp. & Hengan International, Kao Corporation, Ontex, Unicharm Corporation, Domtar, ABENA.
The report presents the analysis of Baby Diaper market for the historical period of 2015-2019 and the forecast period of 2020-2025.

Key Target Audience

Baby Diaper Vendors
Online Retailers
Consulting and Advisory Firms


1. Report Scope and Methodology
1.1 Research Methodology
1.2 Executive Summary
2. Strategic Recommendations
3. Global Baby Diaper Market: Product Outlook
4. Global Baby Diaper Market: Sizing and Forecast
4.1 Market Size, By Value, Year 2015-2025
Table 1: Global Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
4.2 Market Size, By Volume, Year 2015-2025
Table 2: Global Baby Diaper Market Size, By Volume, 2015-2025 (USD Million)
Table 3: Global Internet Penetration, 2018 (In %)
Table 4: Global Internet Users, By Region, 2019 (In %)
Table 5: Infant and toddler population worldwide Under 5, 2018 (In Millions)
Table 6: Healthcare Expenditure (Share of GDP), By Selected Country, 2013-2017 (In %)
Table 7: Global working population, 2014-2018 (In Billion)
Table 8: Global Per Capita Income, 2014-2018 (In USD)
Table 9: Global Per Capita Income, 2014-2018 (In USD)
Table 10: Total population, both sexes combined, by five-year age group (thousands),2020-2050
Table 11: Global Birth Rate, crude(per 1000 people), 2014-2018
Table 12: Global Fertility rate, total (births per woman), 2014-2017
Table 13: Household Disposable Income Net Annual Growth Rate (%) 2018
Table 14: Global Internet Users, By Region, 2016 & 2019 (Millions)
5. Global Baby Diaper Market Segmentation By Type
5.1 Competitive Scenario of Global Baby Diaper Market – By Type
Table 15: Global Baby Diaper Market Share- By Type (2019 & 2025)
5.2 By Cloth Diaper– Market Size and Forecast (2020-2025)
Table 16: Global Baby Diaper Market- By Cloth Diaper, By Value (USD Million), 2015-2025
5.3 By Disposable Diaper- Market Size and Forecast (2020-2025)
Table 17: Global Baby Diaper Market- By Disposable Diaper, By Value (USD Million), 2015-2025
5.4 By Training Pants-Market Size and Forecast (2020-2025)
Table 18: Global Baby Diaper Market- By Training Pants, By Value (USD Million), 2015-2025
5.5 By Swim Pants– Market Size and Forecast (2020-2025)
Table 19: Global Baby Diaper Market- By Swim Pants, By Value (USD Million), 2015-2025
5.6 By Biodegradable Diapers- Market Size and Forecast (2020-2025)
Table 20: Global Baby Diaper Market- By Biodegradable Diapers, By Value (USD Million), 2015-2025
6. Global Baby Diaper Market Segmentation By Size
Table 21: Global Baby Diaper Market Share- By Size: (2019 & 2025)
6.1 Competitive Scenario of Global Baby Diaper By Size
6.2 By Small & Below Small– Market Size and Forecast (2020-2025)
Table 22: Global Baby Diaper Market- By Small & Below Small, By Value (USD Million), 2015-2025
6.3 By Medium- Market Size and Forecast (2020-2025)
Table 23: Global Baby Diaper Market, By Medium, By Value (USD Million), 2015-2025
6.4 By Large– Market Size and Forecast (2020-2025)
Table 24: Global Baby Diaper Market, By Large, By Value (USD Million), 2015-2025
6.5 By Above Large- Market Size and Forecast (2020-2025)
Table 25: Global Baby Diaper Market- By Above Large, By Value (USD Million), 2015-2025
7. Global Baby Diaper Market: Regional Analysis
7.1 Competitive Scenario of Global Baby Diaper: By Region
Table 26: Global Baby Diaper Market Share- By Region: (2019 & 20201)
8. North America Baby Diaper Market: Segmentation By Type and Size (2020-2025)
8.1 North America Baby Diaper Market: Size and Forecast, By Value (2020-2025)
Table 27: North America Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
8.2 North America Baby Diaper Market: Size and Forecast, By Volume (2020-2025)
Table 28: North America Baby Diaper Market Size, By Volume, 2015-2025 (USD Million)
Table 29: United States health care expenditure per capita,2014-2018 (USD)
Table 30: Canada health care expenditure per capita,2014-2018 (USD)
Table 31: North America Healthcare Cost Per Capita, 2017 (USD)
Table 32: Women in work force with births in the last 12 months
Table 33: North America Number of Births Per Year, 2014–2024 (In Millions)
8.3 Market Segmentation By Type (Cloth Diaper, Disposable Diaper, Training Pants, Swim Pants & Biodegradable Diapers)
Table 34: North America Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
8.4 Market Segmentation By Size (Small & Below Small, Medium, Large and Above Large)
Table 35: North America Baby Diaper Market- By Size (USD Million), 2015-2025
8.5 North America Baby Diaper Market: Country Analysis
8.6 Market Opportunity Chart of North America Baby Diaper Market - By Country, By Value (Year-2025)
Table 36: Market Opportunity Chart of North America Baby Diaper Market- By Country, By Value (Year-2025)
8.7 Competitive Scenario of North America Baby Diaper: By Country
Table 37: North America Baby Diaper Market Share- By Country
8.8 United States Baby Diaper Market: Size and Forecast (2020-2025)
Table 38: United States Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 39: U.S., Labor force, female (% of total labor force) , 2014-2019
Table 40: U.S. Birth Rate, 2015-2019
Table 41: US Number of Births Per Year, 2014–2024 (In Millions)
Table 42: US Fertility Rate, 2014-2019
Table 43: United States Gross Domestic Product Growth Rate (%), 2014-18
Table 44: United States Urban Population (% of Total Population)
8.9 United States Baby Diaper Market Segmentation By Type and Size
Table 45: United States Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 46: United States Baby Diaper Market- By Size (USD Million), 2015-2025
8.10 Canada Baby Diaper Market Segmentation By Type and Size
Table 47: Canada Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 48: Canada Individuals Using the Internet, 2014 – 2017 ( In % of Population)
Table 49: Labor force, female (% of total labor force), Canada, 2014-2019
Table 50: Canada Final Consumption Expenditure, 2014 – 2018 (In Annual % Growth)
Table 51: Canada’s Urban Population Growth (annual %), 2013-18
Table 52: Canada Birth Rate, 2015-2019
Table 53: Canada Fertility Rate, 2015-2019
8.11 Canada Baby Diaper Market Segmentation By Type and Size
Table 54: Canada Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 55: Canada Baby Diaper Market- By Size (USD Million), 2015-2025
9. Europe Baby Diaper Market: Segmentation By Type and Size (2020-2025)
9.1 Europe Baby Diaper Market: By Value, Size and Forecast 2020-2025)
Table 56: Europe Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
9.2 Europe Baby Diaper Market: By Volume, Size and Forecast (2020-2025)
Table 57: Europe Baby Diaper Market Size, By Volume, 2015-2025 (USD Million)
Table 58: Europe Population, 2014–2018 (In Million)
Table 59: Europe Urban Population, 2014-2018 (% of total)
Table 60: Europe Gross domestic product, 2014-2018 (USD Trillion)
Table 61: Europe Consumer Expenditure, By Select Country, 2018 (USD Billions)
9.3 Market Segmentation By Type (Cloth Diaper, Disposable Diaper, Training Pants, Swim Pants & Biodegradable Diapers)
Table 62: Europe Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
9.4 Market Segmentation By Size (Small & Below Small, Medium, Large and Above Large)
Table 63: Europe Baby Diaper Market-By Size (USD Million), 2015-2025
9.5 Europe Baby Diaper Market: Country Analysis
9.6 Market Opportunity Chart of Europe Baby Diaper Market - By Country, By Value (Year-2025)
Table 64: Market Opportunity Chart of Baby Diaper Market - By Country, By Value (Year-2025)
9.7 Competitive Scenario of Europe Baby Diaper: By Country
Table 65: Europe Baby Diaper Market Share- By Country
9.8 United Kingdom Baby Diaper Market: Size and Forecast (2020-2025)
Table 66: United Kingdom Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 67: Labor force, female (% of total labor force), United Kingdom, 2014-2019
Table 68: U.K, Fertility Rate, 2014-2019
Table 69: U.K, Spending on Healthcare, 2015 & 2040 (USD Per Person)
Table 70: U.K, Birth Rate, 2014-2019
9.9 United Kingdom Baby Diaper Market Segmentation By Type and Size
Table 71: United Kingdom Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 72: United Kingdom Baby Diaper Market-By Size (USD Million), 2015-2025
9.10 Germany Baby Diaper Market: Size and Forecast (2020-2025)
Table 73: Germany Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 74: Labor force, female (% of total labor force), Germany, 2014-2019
Table 75: Germany Fertility Rate, 2014-2018
Table 76: Germany, Spending on Healthcare, 2015 & 2040E, (USD Per Person)
Table 77: Germany Birth Rate, 2014-2019
Table 78: Germany Number of Births Per Year, 2014–2024 (In Millions)
9.11 Germany Baby Diaper Market Segmentation By Type and Size
Table 79: Germany Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 80: Germany Baby Diaper Market- By Size (USD Million), 2015-2025
9.12 France Baby Diaper Market: Size and Forecast (2020-2025)
Table 81: France Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 82: Labor force, female (% of total labor force), France, 2014-2019
Table 83: France Birth Rate, 2014-2019
Table 84: France Fertility Rate, 2014-2019
9.13 France Baby Diaper Market Segmentation By Type and Size
Table 85: France Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 86: France Baby Diaper Market-, By Size (USD Million), 2015-2025
9.14 Switzerland Baby Diaper Market: Size and Forecast (2020-2025)
Table 87: Switzerland Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 88: Labor force, female (% of total labor force), Canada, 2014-2019
Table 89: Switzerland Birth Rate, 2014-2019
Table 90: Switzerland Fertility Rate, 2014-2019
9.15 Switzerland Baby Diaper Market Segmentation By Type and Size
Table 91: Switzerland Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 92: Switzerland Baby Diaper Market- By Size (USD Million), 2015-2025
10. APAC Baby Diaper Market: Segmentation By Type and Size (2020-2025)
10.1 APAC Baby Diaper Market: By Value, Size and Forecast (2020-2025)
Table 93: Asia Pacific Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
10.2 APAC Baby Diaper Market: By Volume, Size and Forecast (2020-2025)
Table 94: Asia Pacific Baby Diaper Market Size, By Volume, 2015-2025 (USD Million)
Table 95: East Asia-Pacific Gross domestic product, 2014-2018 (Current USD Trillion)
Table 96: East Asia-Pacific GDP Per Capita Income, 2014-2018 (Current USD)
Table 97: East Asia-Pacific Urban Population, 2014-2018 (% of total)
Table 98: Asia Population, 2014–2018 (In Billions)
Table A: Global Access to Healthcare Index, Ranking of Select Countries in Asia Pacific Region, 2017 (score out of 10)
10.3 Market Segmentation By Type (Cloth Diaper, Disposable Diaper, Training Pants, Swim Pants & Biodegradable Diapers)
Table 99: Asia Pacific Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
10.4 Market Segmentation By Size (Small & Below Small, Medium, Large and Above Large)
Table 100: Asia Pacific Baby Diaper Market- By Size (USD Million), 2015-2025
10.5 APAC Baby Diaper Market: Country Analysis
10.6 Market Opportunity Chart of APAC Baby Diaper Market - By Country, By Value (Year-2025)
Table 101: Market Opportunity Chart of APAC Baby Diaper Market - By Country, By Value (Year-2024)
10.7 Competitive Scenario of APAC Baby Diaper: By Country
Table 102: APAC Baby Diaper Market Share- By Country: (2019 & 2025))
10.8 China Baby Diaper Market: Size and Forecast (2020-2025)
Table 103: China Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 104: China Gross domestic product, 2014-2018 (USD Trillion)
Table 105: China Fertility Rate 2014-2019
Table 106: China Birth Rate, 2014-2018
Table 107: Labor force, female (% of total labor force)
10.9 China Baby Diaper Market Segmentation By Type and Size
Table 108: China Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 109: China Baby Diaper Market- By Size (USD Million), 2015-2025
10.10 India Baby Diaper Market: Size and Forecast (2020-2025)
Table 110: India Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 111: India Gross domestic product, 2014-2018 (USD Trillion)
Table 112: India Urban population, 2014-2018 (% of total population)
Table 113: India Per Capita Income by current prices (In USD), 2014-2018
Table 114: India Population, 2014-2018 (In billion)
Table 115: India Fertility Rate, 2014-2019
Table 116: India Birth Rate, 2014-2018
Table 117: Labor force, female, India (% of total labor force)
10.11 India Baby Diaper Market Segmentation By Type and Size
Table 118: India Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 119: India Baby Diaper Market- By Size (USD Million), 2015-2025
10.12 South Korea Baby Diaper Market: Size and Forecast (2020-2025)
Table 120: South Korea Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 121: South Korea Fertility Rate, 2014–2019
Table 122: Labor force, female (% of total labor force) - 2014 – 2019
Table 123: South Korea Birth Rate, 2014 – 2019
Table 124: South Korea Final Consumption Expenditure, 2014 – 2018 (In Annual % Growth)
10.13 South Korea Baby Diaper Market Segmentation By Type and Size
Table 125: South Korea Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 126: South Korea Baby Diaper Market- By Size (USD Million), 2015-2025
10.14 Japan Baby Diaper Market: Size and Forecast (2020-2025)
Table 127: Japan Baby Diaper Market Size, By Value, 2015-2025 (USD Million)
Table 128: Japan Fertility Rate, 2014–2019
Table 129: Labor force, female (% of total labor force), Japan - 2014 – 2019
Table 130: Japan Birth Rate, 2014 – 2019
Table 131: Japan Consumption Expenditure, 2014 – 2018 (In Annual % Growth)
10.15 Japan Baby Diaper Market Segmentation By Type and Size
Table 132: Japan Baby Diaper Market -By Type, By Value (USD Million), 2015-2025
Table 133: Japan Baby Diaper Market- By Size (USD Million), 2015-2025
11. Global Baby Diaper Market Dynamics
11.1 Global Baby Diaper Market Drivers
11.2 Global Baby Diaper Market Restraints
11.3 Global Baby Diaper Market Trends
12. Market Attractiveness
12.1 Market Attractiveness Chart of Global Baby Diaper Market - By Type (Year 2025)
Table 134: Market Attractiveness Chart of Global Baby Diaper Market- By Type (Year-2025)
12.2 Market Attractiveness Chart of Global Baby Diaper Market - By Size (Year 2025)
Table 135: Market Attractiveness Chart of Global Baby Diaper Market - By Size (Year-2025)
12.3 Market Attractiveness Chart of Global Baby Diaper Market - By Region, By Value, (Year-2025)
Table 136: Market Attractiveness Chart of Global Baby Diaper Market- By Region, By Value, (Year-2025)
13. Competitive Landscape
13.1 Market Share Analysis
Table 137: Market Share of Leading Baby Diaper By Company, 2019 (In %)
13.2 Pricing Analysis
14. Company Profiles (Business Description, Financial Analysis, Business Strategy)
14.1 Johnson & Johnson
Table 138: Johnson & Johnson, Net Sales, 2014 - 2018 (In USD Million)
Table 139: Johnson & Johnson, Net Profit, 2014 - 2018 (In USD Million)
Table 140: Johnson & Johnson, Net Sales, By Geographic Region, 2018 (In %)
Table 141: Johnson & Johnson, Sales Revenue, By Business Segment, 2018 (In %)
Table 142: Johnson & Johnson, Net Sales, By Consumer Business Segment, 2018 (In %)
Table 143: Johnson & Johnson, Baby Care Segment, By Geographic Region, 2018 (In %)
14.2 Procter & Gamble Co.
Table 144: Procter & Gamble Co. Net Sales (USD Billions), Year 2015-2019
Table 145: Procter & Gamble Co., Net Profit (USD Billions), Year 2015-2019
Table 146: Procter & Gamble Co., By Geographic Region, 2019 (In %)
Table 147: Procter & Gamble Co., Sales Revenue, By Business Segment, 2019 (In %)
14.3 Kimberly-Clark Corporation
Table 148: Kimberly-Clark Corporation, Sales Revenue (USD Millions), 2014-2018
Table 149: Kimberly-Clark Corporation, Net Profit (USD Millions), 2014-2018
Table 150: Kimberly-Clark Corporation, By Geographic Region, 2018 (In %)
Table 151: Kimberly-Clark Corporation, By Business Segment, 2018 (In %)
14.4 Hengan International
Table 152: Hengan International, Sales Revenue (USD Million), Year 2014-2018
Table 153: Hengan International, Net Profit (USD Million), Year 2014-2018
Table 154: Hengan International, By Geographic Region, 2018 (In %)
Table 155: Hengan International, By Business Segment, 2018 (In %)
Table 156: Hengan International, By Personal Hygiene Segment, 2018 (In %)
14.5 Pigeon Corporation
Table 157: Pigeon Corporation, Sales Revenue (USD Million), Year 2015-2019
Table 158: Pigeon Corporation, Net Profit (USD Million), Year 2015-2019
Table 159: Pigeon Corporation, By Business Segment, 2019 (In %)
14.6 Kao Corporation
Table 160: Kao Corporation, Sales Revenue (USD Million), Year 2014-2018
Table 161: Kao Corporation, Net Profit (USD Million), Year 2014-2018
Table 162: Kao Corporation, By Business Segment, 2018 (In %)
14.7 Ontex
Table 163: Ontex, Sales Revenue (USD Million), Year 2014-2018
Table 164: Ontex, Net Profit (USD Million), Year 2014-2018
Table 165: Ontex, By Business Segment, 2018 (In %)
Table 166: Ontex International, By Geographic Region, 2018 (In %)
Table 167: Ontex, By Brands, 2018 (In %)
Table 168: Ontex, By customer base, 2018 (In %)
14.8 Unicharm Corporation
Table 169: Unicharm Corporation, Sales Revenue (USD Million), Year 2014-2018
Table 170: Unicharm Corporation, Net Profit (USD Million), Year 2014-2018
Table 171: Unicharm Corporation, By Business Segment, 2019 (In %)
Table 172: Unicharm Corporation, By Geographic Region, 2019 (In %)
14.9 ABENA
14.10 Domtar
Table 173: Domtar, Sales Revenue (USD Million), Year 2015-2019
Table 174: Domtar, Net Profit (USD Million), Year 2015-2019
Table 175: Domtar, By Business Segment, 2019 (In %)
Table 176: Domtar, By Geographic Region, 2019 (In %)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook