Microsoft’s acquisition of AltspaceVR adds further impetus to the social virtual reality (VR) market. Its prospects are attractive, although this still nascent market has certain issues to resolve. Operators should consider what long-term effect social VR may have on their businesses, and how they should respond.
Social VR is a promising area
Social VR faces challenges
Figure: 'Dedicated' social VR Platforms (platforms in bold are owned by Facebook)
Short-term benefits
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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