New Zealand SMB Market Analysis and Forecast, 2014–2018: Small Business Spending Trends Still Erratic
This IDC study provides vendors with a detailed overview of the current and five-year forecast of IT spending in the New Zealand market, by company size (small, medium-sized, and large), from 2014 to 2018. The study includes a review of spending trends in 2013 and early 2014, with analysis of how IDC believes these trends will evolve over the early part of the forecast period. The aim of this study is to guide vendors and service providers on how to best target the increasingly tech-savvy SMBs, particularly the upper midmarket (200–499 employees) by identifying upcoming areas of investment and key factors driving or impeding spending within the individual employee size segments.
"Despite vendors and SPs referring to the 'SMB opportunity,' in reality there are very distinct differences between small and medium-sized businesses. Behaviour-wise medium-sized businesses, particularly those with 200–499 employees, are acting and investing more like large businesses each year, but still retain some unique characteristics, which vendors and SPs need to be conscious of. Equally CIOs and senior IT decision makers within SMBs also need to be aware of the market dynamics and technological maturity of their organisation, to identify the investment areas most likely to enable competitive success," says Louise Francis, research manager of IT Spending at IDC New Zealand.
Please Note: Extended description available upon request.