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New Zealand SMB Market Analysis and Forecast, 2014–2018: Small Business Spending Trends Still Erratic

New Zealand SMB Market Analysis and Forecast, 2014–2018: Small Business Spending Trends Still Erratic

This IDC study provides vendors with a detailed overview of the current and five-year forecast of IT spending in the New Zealand market, by company size (small, medium-sized, and large), from 2014 to 2018. The study includes a review of spending trends in 2013 and early 2014, with analysis of how IDC believes these trends will evolve over the early part of the forecast period. The aim of this study is to guide vendors and service providers on how to best target the increasingly tech-savvy SMBs, particularly the upper midmarket (200–499 employees) by identifying upcoming areas of investment and key factors driving or impeding spending within the individual employee size segments.

"Despite vendors and SPs referring to the 'SMB opportunity,' in reality there are very distinct differences between small and medium-sized businesses. Behaviour-wise medium-sized businesses, particularly those with 200–499 employees, are acting and investing more like large businesses each year, but still retain some unique characteristics, which vendors and SPs need to be conscious of. Equally CIOs and senior IT decision makers within SMBs also need to be aware of the market dynamics and technological maturity of their organisation, to identify the investment areas most likely to enable competitive success," says Louise Francis, research manager of IT Spending at IDC New Zealand.

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Situation Overview
New Zealand Enterprise Growth Trends, 2014
Regional Differences
The Midmarket Is Still Outperforming the Rest of the Market
Hardware
IT Services
Software
Future Outlook
Business Priorities and Issues Driving SMB Investment
Role of ICT in New Zealand SMBs versus Large Organisations
SMB ICT Budgets, 2014–2015
Impact of 3rd Platform Technology on ICT Budgets, 2014–2015
SMB Selection Vendor/Service Provider Selection Criteria
Forecast and Assumptions
IT Market Forecast by Company Size
IT Spending Analysis of the Small Business Segment
Hardware
IT Services
Software
IT Spending Analysis of the Medium-Sized Business Segment
Hardware
IT Services
Software
IT Spending Analysis of the Large Business Segment
Hardware
IT Services
Software
Market Context
Essential Guidance
Advice for IT SPs and Vendors
Advice for CIOs and ICT Decision Makers
Learn More
Related Research
Synopsis
Table: New Zealand IT Spending Allocation by Company Size, 2013 (NZ$M)
Table: Top 3 New Zealand SMB 3rd Platform Initiatives, 2014–2015
Table: Top 5 SMBs' Service Provider Selection Criteria
Table: Top 3 Assumptions for the New Zealand SMB Market, 2014—2018
Table: Key Forecast Assumptions for the New Zealand SMB IT Market, 2014—2018
Table: New Zealand IT Spending by Company Size (NZ$M), 2014—2018
Table: New Zealand Small Business IT Spending by Category (NZ$M), 2014—2018
Table: New Zealand Medium-Sized Business IT Spending by Category (NZ$M), 2014—2018
Table: New Zealand Large Business IT Spending by Category (NZ$M), 2014—2018
Table: New Zealand IT Spending Forecast Comparison (NZ$M), 2009—2018
Figure: New Zealand IT Spending by Segment, 2013
Figure: New Zealand ICT Spending by Business Size, 2013
Figure: New Zealand Business IT Spending by Segment, 2013
Figure: Hardware Spending by Company Size, 2013
Figure: IT Services Spending by Company Size, 2013
Figure: Software Spending by Company Size, 2013
Figure: New Zealand SMB Business Priorities (%), 2014—2015
Figure: New Zealand SMB CEO Concerns, 2014
Figure: Role of ICT in New Zealand SMBs versus Large Organisations
Figure: Key Budget Decision Makers, 2014
Figure: ICT Budget Changes by Business Size, 2014
Figure: Impact of Technology Trends on ICT Budgets
Figure: New Zealand SMB IT Spending Forecast Comparison (NZ$M), 2009–2018

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