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U.S. and Worldwide SMB Enterprise Mobility Management Software 2015–2019 Forecast

U.S. and Worldwide SMB Enterprise Mobility Management Software 2015–2019 Forecast

This IDC study analyzes the adoption of enterprise mobility management (EMM) software by worldwide and United States–based small and medium-sized business (SMB) customers. The forecast comprises total vendor revenue generated from SMB customers and is segmented by company size: micro (<10 employees) small (10–99 employees), and medium sized (100–999 employees). Data for 2012-2014 is actual, and data for 2015–2019 is forecast.

This study discusses the key market trends impacting the SMB market and examines the key market challenges and competitive dynamics for both the United States and worldwide. Since this study is specifically on the SMB market, enterprise adoption is excluded, as is education and government, as well as any additional country or geographies.

"IDC has chosen to start to forecast the SMB side of the EMM market simply because of its growing relevance outside of the traditional enterprise-size customer space. Since almost all EMM vendors have a public cloud delivery option, EMM has become much more accessible to smaller customers, and we predict that the market will grow quickly to slightly less than 50% of total EMM revenue by 2019. It behooves any vendor operating in the space to develop and maintain a global SMB strategy." — Chris Chute, vice president, SMB Cloud and Mobility Practice

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Definitions
Customer Segmentation
Enterprise Mobility Management Software
Mobile Application Management
Mobile Content Management
Situation Overview
Macro EMM Software Market: 2013 and 2014 Trends
Ecosystem Trends
Vendor Landscape
Parsing the SMB Side of the EMM Market
Future Outlook
Forecast and Assumptions
United States
Qualitative Regional Trends
Assumptions
Market Context
Essential Guidance
Small and Microbusiness Customers
Why the Focus on Midmarket?
Correlating Midmarket Growth to Mobile Strategy Development
Learn More
Related Research
Small and Medium-Sized Business Markets: Mobile Solutions and Device Strategies
Enterprise Mobility
Synopsis
Table: Worldwide SMB Enterprise Mobility Management Software Revenue by Company Size, 2012–2019
Table: U.S. SMB Enterprise Mobility Management Software Revenue by Company Size, 2012–2019
Table: Top 3 Assumptions for the U.S. and Worldwide SMB Enterprise Mobility Management Software Market, 2015–2019
Table: Key Forecast Assumptions for the U.S. and Worldwide SMB Enterprise Mobility Management Software Market, 2015–2019
Table: U.S. SMB Enterprise Mobility Management Software Revenue, 2011–2019: Comparison of September 2013 and March 2015 Forecasts ($M)
Figure: U.S. Share of Worldwide SMB EMM Software Revenue, 2012–2019
Figure: U.S. SMB Enterprise Mobility Management Software Revenue, 2011–2019: Comparison of September 2013 and March 2015 Forecasts
Figure: Worldwide SMB EMM Share of Total Worldwide EMM Software Revenue, 2012–2019
Figure: Impact of Net Revenue Increase on U.S. Midmarket Mobile Strategy Development, 2014

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