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Mobility in Western Europe: Boosting SMBs' Workforce Productivity Through Mobile Solutions and Apps

Mobility in Western Europe: Boosting SMBs' Workforce Productivity Through Mobile Solutions and Apps

This IDC study focuses on the adoption of mobile solutions across Western European SMBs and includes results of the IDC European Vertical Markets Survey 2014 carried out between August and October 2014 in France, Germany, Italy, Spain, and the U.K. among 1,588 companies with over 10 employees. Results provided in this study refer exclusively to SMBs, with a total sample of 751 companies.

"Accessibility to corporate information is becoming a key priority for businesses of all class sizes, especially with the diffusion of the BYOD trend," said Andrea Minonne, research analyst, IDC European Industry Solutions. "Many Western European SMBs are providing employees with the opportunity to use their personal handheld devices for business purposes anytime anywhere. Orientation toward innovation and technology enables SMBs to address customer needs while gaining production efficiencies. On the other hand, mobile apps serve as an effective channel to deliver superior experience and guarantee customer connectivity. Apps represent an added value to companies' propositions, and they are a key factor for enterprise success especially for highly B2C verticals such as retail/wholesale and telecom."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Situation Overview
Introducing Digitalization Through Mobile Solutions
Mobile Software Adoption
Adoption by Business Size
Adoption by Vertical Market
Mobile Operating Systems Adoption
Adoption by Business Size
Adoption by Vertical Market
Future Outlook
Mobile Software Projected Adoption
Projected Adoption by Business Size
Projected Adoption by Vertical Market
Mobile OS Projected Adoption
Projected Adoption by Business Size
Projected Adoption by Vertical Market
Corporate Application Access via Handheld Devices
Projected Adoption by Business Size
Projected Adoption by Vertical Market
Essential Guidance
Learn More
Related Research
Appendix
Methodology
Definitions
Business Size
Vertical Markets
Smartphones
Mobile Device Management
Mobile Applications
Synopsis
Figure: Western European SMBs' Adoption of Mobile Software by Business Dimension
Figure: Western European SMBs' Adoption of Mobile Software by Vertical Market
Figure: Western European SMBs' Mobile OS Adoption by Business Size
Figure: Western European SMBs' Mobile OS Adoption by Vertical Market
Figure: Western European SMBs' Projected Adoption of Mobile Software by Business Size
Figure: Western European SMBs' Projected Adoption of Mobile Software by Vertical Market
Figure: Western European SMBs' Projected Adoption of Mobile Solutions by Business Size
Figure: Western European SMBs' Projected Adoption of Mobile Solutions by Vertical Market
Figure: Western European SMBs' Projected Adoption of Corporate Applications by Business Size
Figure: Western European SMBs' Projected Adoption of Corporate Applications by Vertical Market

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