Market Research Logo

India Local Partnership Models

India Local Partnership Models


Executives frequently emphasize the critical role that local partners play in driving growth in the Indian market.

Local commercial partners are central to multinationals’ entry or expansion strategies for a number of reasons, including varying business cultures, a complex regulatory environment, high logistics costs, and a large and fragmented market. It is therefore crucial to consider or re-evaluate the role of local partners in your future India strategy.

Accordingly, FSG has developed a three-step framework that will help executives to evaluate partnership models in India; beginning with prioritizing objectives for the partnership, then identifying a suitable model, and finally strengthening the relationship.

What you will learn

  • What is particularly unique about the partnership landscape in India
  • Which factors are most important to consider when evaluating new partners
  • Understand a series of 9 actionable case studies that feature successful partnership models

Executive Summary
Section 1: The Partnership Landscape in India
  Understanding Partnerships in India
  The Importance of Partnerships in India
  Invest in Partnership Risk Assessment in India
  Types of Partnerships
  Types of Commercial Agreements
Section 2: Evaluating Partnership Models in India10-
  Step 1: Prioritize Objectives12-
  Step 2: Identify the Right Partnership Model14-
  Step 3: Enhance Partnership
Section 3: Partnership Case Studies18-
  Case 1: Adapt Lessons From the Market
  Case 2: Use Partners to Keep Fixed Costs Low
  Case 3: Separate Brands to Capture Share
  Case 4: Segment Customers and Partners
  Case 5: Use Proportional Returns
  Case 6: Jointly Evaluate Implications
  Case 7: Establish Product Positioning
  Case 8: Partner with Local Market Leaders
  Case 9: Focus on Innovative Partnerships
  Examples of Commercial Partnerships in India
  Legal Nuances to Consider
About Frontier Strategy Group

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report