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The Future of Chinese Urbanization

Executive Summary
China's Urbanization Blueprint
  City Clustering Example
 China Must Urbanize to Sustain Growth
  The Government Has a Plan
  Reform Will Be Required 8-
  More Infrastructure Will Be Required
  Chian is Taking a City Clustering Approach
  Industry Clusters Will Bolster City Clusters
  Pilot Programs Will Facilitate the Plan
  Why Multinationals Should Take a Cluster Approach
Prioritization Framework and Methodology15-
  China's 19 City Clusters
  The Clusters by
  How to Assess City-Level Attractiveness19-
Key Considerations for Multinationals28-
  Channel30-
  Sales Force Effectiveness
  Talent Management
  Product Segmentation
Appendix
  Spreadsheet Model for Market Prioritization
  FSG Cluster Map Template
  FSG List of Hub Cities
  Indicators Used & Ranking Methodology39-
  China City Data
About Frontier Strategy Group
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The Future of Chinese Urbanization

Overview

China is currently undergoing a once-in-a-lifetime transition to a consumption- and services-based growth model. To facilitate this transition, the government has embarked on an ambitious urbanization drive to turn tens of millions of rural farmers into urban consumers.

The government has a detailed blueprint outlining how it intends to implement this project. A key component is targeting city clusters as the country’s core economic structure over the coming years.

Companies who familiarize themselves with this program and adopt a clustering strategy of their own will benefit from additional scale and a more efficient use of resources.

To that end, FSG has developed a tool that will enable multinationals to identify the cities and clusters of most value to their business. Executives should consider using this tool to align their organization’s approach to China with the government’s city-cluster development model.

What you will learn

  • Why city-level is the ONLY way to approach China moving forward
  • How to determine which city clusters represent the greatest opportunity
  • Understand key areas of adjustment across sales, distribution and talent


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