2016 Central Europe Outlook
Central European markets (including countries in both Central and Southeastern Europe) are enjoying improving growth, assisted by stable export demand from the EU and rising domestic purchasing power.
The region’s relative insulation from the global trends affecting emerging markets this year makes it unique, and the likelihood of any major disruptive risks to its growth is low.
Multinational companies will increasingly look for profitable opportunities in Central Europe, causing competition to rise. All of these trends will likely continue well beyond 2016, meaning firms can set in place strategic plans this year that will be relevant for the region for the longer term.
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