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Adapt to Win in Slowing South Africa

Adapt to Win in Slowing South Africa


South Africa’s subdued business environment is putting multinational corporate performance at risk, as business costs rise while customers become more price sensitive. To succeed in South Africa’s new normal, companies need to readjust expectations about the market, and then seek opportunities to outperform through thoughtful strategy adaptations.

Companies must first re-assess South Africa’s customer segments to identify pockets for growth and maximize performance of existing customer segments. Second, they will need to reprioritize the key customer segments to focus on. Once priority segments have been identified, companies will need to adapt their strategies, including revisiting their product offering, route to market, and investment plans.

This report helps executives maximize South Africa’s potential through strategy suggestions, case studies, and frameworks.

What you will learn

  • What are the new dynamics of South Africa's business landscape
  • How can businesses systematically identify pockets of opportunity in the market
  • Understand case studies and frameworks to apply to your business today

Executive Summary
Section 1: South Africa and the New Normal in Emerging Markets
  South Africa Remains a Focus Market
  Opportunities Attract New Market Entrants
  There is a New Normal in Emerging Markets
  The Economy is in Bad Shape
  Downside Risks Loom
  Customer Behavior Will Change
  Adjust Expectations to the New Normal
  Look for Pockets of Growth
Section 2: Identify Potential & Existing Customer Segments
  Explore Neighboring Markets
  Revisit Urban Opportunities15-
  Capture New Customer Segments17-
  Maximize Traditional Customer Segments
Section 3: Prioritizing Customer Segments According to Business Needs
  Focus on Profitability and Growth
  Adjust Strategies to Priorities23-
Section 4: Adjust Strategies to Reach Priority Customer Segments
  Adapt Your Business to New Opportunities
  Pick Your Battles27-
  Adapt Your Product Offering29-
  Refine Your Route to Market32-
  Make the Right Investments35-
About Frontier Strategy Group

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