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Home Insecticides in New Zealand

Publisher Euromonitor International
Published Apr 09, 2026
Length 32 Pages
SKU # EP21099936

Description

In 2025, home insecticides in New Zealand saw growth driven by consumer demand for eco-friendly and effective solutions. Retail current value sales reached NZ59 million, representing 4% growth from the previous year. Premiumisation is accelerating as consumers show a willingness to pay more for sustainable and effective products that benefit from experiential marketing. Spray/aerosol insecticides remained the largest category, with retail value sales reaching NZD27 million, supported by convenie...

Euromonitor International's Home Insecticides in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Home Insecticides in New Zealand
Euromonitor International
April 2026
List Of Contents And Tables
HOME INSECTICIDES IN NEW ZEALAND
Key Data Insights
2025 Developments
Growth in Home Insecticides Drives Premiumisation as Spray/Aerosols Remains Largest Category
Key Industry Trends
CHART 1 Key Industry Trends of Home Insecticides
Industry Performance
Sustainability Informs Eco-Friendly Innovation
CHART 2 Green Reaper Launches New Zealand-Made, Low-Toxicity Insecticides
Urban Pest Control Shapes Product Development and Sales
CHART 3 Value Sales of Home Insecticides 2020-2030
CHART 4 Volume Sales of Home Insecticides 2020-2030
CHART 5 Value Sales of Home Insecticides by Category 2025
What's Next?
Sustainability Fuels Market Expansion
CHART 6 Analyst Insight for Home Insecticides
Spray/Aerosol Insecticides to Remain Largest Category as Urban Challenges Shape Product Design
Digital Channels and Tech Innovation Set to Drive Consumer Engagement
CHART 7 Forecast Value Sales of Home Insecticides 2020-2030
CHART 8 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
Kiwicare Corp Maintains Position with Sustainable Focus
Emerging Players Shape Market Dynamics
CHART 9 Company Shares of Home Insecticides 2025
CHART 10 Brand Shares of Home Insecticides 2025
Channels
Supermarkets Channel Dominates Distribution
Retail E-Commerce Expands through Convenience and Variety
CHART 11 Retail Channels for Home Insecticides 2020-2025
Economic Context
CHART 12 Economic Context for Home Insecticides
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Home Insecticides
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Green Llama Launches Non-Toxic, Refillable Home Cleaners in New Zealand
CHART 21 Cleanery Wins 2025 Hi-Tech Award for Sustainable Cleaning Innovation in New Zealand
CHART 22 Value Sales of Home Care 2020-2030
CHART 23 Volume Sales of Home Care 2020-2030
CHART 24 Value Sales of Home Care by Category 2025
CHART 25 Analyst Insight for Home Care
CHART 26 Forecast Value Sales of Home Care 2020-2030
CHART 27 Forecast Value Sales of Home Care by Category 2025-2030
CHART 28 Company Shares of Home Care 2025
CHART 29 Brand Shares of Home Care 2025
CHART 30 Retail Channels for Home Care 2020-2025
CHART 31 Economic Context for Home Care
CHART 32 Real GDP Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Home Care
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
HOME CARE IN NEW ZEALAND
Executive Summary
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care and Toilet Care Dominate Sales as Health and Wellness Trends Accelerate
Sustainability Concerns Inform Innovation
What's Next?
Laundry Care and Dishwashing to Remain Dominant with a Sustainability Focus
Technology and Convenience Set to Drive Further Growth
Health and Wellness Trends Shape Home Care Choices
Competitive Landscape
Reckitt, Unilever and Sc?Johnson Maintain Leadership through Innovation and Distribution
Emerging Players and Innovation Drive Future Growth Opportunities
Channels
Supermarkets Channel Dominates Home Care Distribution
E-Commerce Gains Traction through Convenience and Variety
Emerging Brands Focus on Sustainability and Wellness
Economic Context
Consumer Context
Country Reports Disclaimer

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