Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Tissue and Hygiene in El Salvador
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Nappies/Diapers/Pants in Vietnam
Value sales of nappies/diapers/pants in Vietnam rose in 2024, driven by higher income levels and improved hygiene standards, encouraging parents to spend more on quality products for their babies. Although birth rates in major cities such as Ho Chi Minh and Hanoi continue to decline, growth has been ... Read More
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Menstrual Care in Vietnam
Value sales of menstrual care products in Vietnam rose strongly 2024, driven by a slight increase in the female population (50.1% of the total), higher hygiene standards and increased awareness of proper menstrual care. Educational efforts in high schools addressing early sexual precocity have also ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Menstrual Care in the Netherlands
In 2024, value sales of menstrual care increased, driven by a combination of sustained consumer demand and modest price growth. However, price sensitivity remained a defining feature of the market, with inflationary pressures influencing purchasing decisions. Consumers increasingly sought affordabil ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Nappies/Diapers/Pants in Italy
In 2024, sales of nappies/diapers/pants in Italy increased in current value terms, while the category continued to decline in volume due to the long-term downward trend in birth rates. Each year in Italy, the number of new births reached a record low, illustrating a tendency among people of childbea ... Read More
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Menstrual Care in the Philippines
Menstrual care in the Philippines enjoyed an improved performance in both retail volume and current value terms in 2024, with towels the largest and most dynamic subcategory in retail volume terms. Growth was supported by an increase in consumer mobility, including the return of women to their physi ... Read More
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Nappies/Diapers/Pants in the Philippines
Nappies/diapers/pants in the Philippines saw moderate current value growth in 2024, fuelled by increasing urbanisation and the rise of dual-income households. As disposable incomes improve, more parents can afford both affordable and premium nappy brands to meet their children's needs. The expanding ... Read More
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Menstrual Care in Bulgaria
In 2024, menstrual care in Bulgaria increased both in volume and current value terms due to a rise in travel and on-the-go lifestyles which has driven the need for convenient and easy hygiene solutions. Furthermore, the growing population of women aged 15-24 years has supported sales development. Cu ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Wipes in Bulgaria
Demand for wipes in Bulgaria remained robust over 2024, although current value growth slowed over the year. There is a growing need for convenience with Bulgarians living busy lifestyles out of the home, and higher levels of travel. Wipes is a relatively new category in the country but has strong po ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
Despite significant challenges within Colombia’s healthcare system – including government interventions affecting major EPS providers such as Sanitas, Nueva EPS, and Famisanar, as well as the financial struggles prompting Sura and Compensar to request withdrawal from the system – Rx/reimbursement in ... Read More
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Retail Adult Incontinence in Colombia
Retail value sales of adult incontinence products experienced positive growth in 2024, driven by increasing awareness of urinary health issues and a reduction in the stigma associated with incontinence. Consumers are becoming more confident in seeking out specialised products that cater to their nee ... Read More
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Tissue and Hygiene in Iraq
Tissue and hygiene products saw a slight increase in popularity in Iraq in 2024. Consumers displayed growing interest in higher quality products that offered added value. However, price remained a key factor in purchasing decisions, with the increasing number of smaller players offering low-priced p ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Nappies/Diapers/Pants in France
In 2024, volume and current value sales of nappies/diapers/pants in France declined, reflecting the country’s falling birth rate. Disposable pants emerged as the largest subcategory in volume and current value terms, as well as the most dynamic. The segment’s rise was partly fuelled by the return to ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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